[PDF] Chew With Your Mind Open eBook

Author : Cameron Day
Publisher :
Page : pages
File Size : 40,7 MB
Release : 2021-06-30
Category :
ISBN : 9780578917924

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Allow me to blast a ray of sunshine through the murky clouds hovering over advertising agencies and marketing departments alike. If you've got talent, I can keep you from rolling an embarrassing string of gutter balls. Chew With Your Mind Open is here to make it make sense to the degree that advertising ever will. The politics. The personalities. The nonstop problems in need of smart and effective solutions. I was lucky. I had a great thinker in my corner for over two decades. A rock-solid, real-live 24/7 mentor. My father, Guy Day, knew the advertising racket well and was no stranger to remarkable creative work. He co-founded Chiat/Day as a writer and was the agency's president, twice. My dad helped inspire some of the best advertising of the 20th century, Apple's "1984" Super Bowl spot for example. He also inspired me. What my father gave me, is what I'm now ready to give you. Just enough big-picture guidance to be dangerous. My advice can keep you from falling into unproductive time-sucks and sinking in conceptual quicksand. I'll help you avoid the chronic wallowing, unneeded politicking, and blame game that's all too common in the business. I'll help you develop good habits that will serve you well in the worst of times. Throughout my book, I'll share how I got -- and still get -- my best thinking through the gauntlet without collecting a huge assortment of knives in my back. Granted, a few of them will be unavoidable. I'll address that part, too. My knowledge comes from real-life experiences, and my book is broken down by subject and is served one easily digestible nugget at a time. Sometimes my experiences are funny, other times embarrassing, but they always reveal an underlying truth and a learning opportunity that could spare you some scar tissue. Along the way, readers will be in the room with me as I present work, defend it, debate clients, and push the best thinking forward.

Author : Luke Sullivan
Publisher : John Wiley & Sons
Page : 400 pages
File Size : 11,43 MB
Release : 2016-01-19
Category : Business & Economics
ISBN : 1119164036

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The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Author : Durga Chew-Bose
Publisher : FSG Originals
Page : 241 pages
File Size : 45,29 MB
Release : 2017-04-11
Category : Literary Collections
ISBN : 0374535957

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An entirely original portrait of a young writer shutting out the din in order to find her own voice

Author : Hillary Morgan Ferrer
Publisher : Harvest House Publishers
Page : 290 pages
File Size : 27,45 MB
Release : 2019-06-04
Category : Religion
ISBN : 0736976167

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*Foreword written by Nancy Pearcey* "Parents are the most important apologists our kids will ever know. Mama Bear Apologetics will help you navigate your kids’ questions and prepare them to become committed Christ followers.” —J. Warner Wallace "If every Christian mom would apply this book in her parenting, it would profoundly transform the next generation." —Natasha Crain #RoarLikeAMother The problem with lies is they don’t often sound like lies. They seem harmless, and even sound right. So what’s a Mama Bear to do when her kids seem to be absorbing the culture’s lies uncritically? Mama Bear Apologetics™ is the book you’ve been looking for. This mom-to-mom guide will equip you to teach your kids how to form their own biblical beliefs about what is true and what is false. Through transparent life stories and clear, practical applications—including prayer strategies—this band of Mama Bears offers you tools to train yourself, so you can turn around and train your kids. Are you ready to answer the rallying cry, “Mess with our kids and we will demolish your arguments”? Join the Mama Bears and raise your voice to protect your kids—by teaching them how to think through and address the issues head-on, yet with gentleness and respect.

Author : Adam Rex
Publisher : Chronicle Books LLC
Page : 57 pages
File Size : 26,8 MB
Release : 2020-10-06
Category : Juvenile Fiction
ISBN : 145218190X

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On Account of the Gum is a book about how the best intentions lead to some of the worst (and funniest) ideas! Serious humor abounds in this story about one kid's hilarious misadventures with gum, and the cumulative buildup of stuff stuck in hair. From the madcap mind of Adam Rex comes a book about the improbable, downright bizarre remedies for a problem kids have faced since the creation of gum. • Features hilarious text with unexpected turns and fun rhymes • Wacky suggestions make this prime for constant giggles and repeat reading • Author Adam Rex has a funny, smart, and relatable style How do you get gum out of your hair—a pair of scissors? Butter? The cat? Call your aunt, she'll know what to do. She doesn't? Try the fire department! With each page turn, this situation—relatable to any family—grows stickier and more desperate. • A wonderful blend of light wordplay, zany humor, and a timeless topic • Perfect for fans of The Day the Crayons Quit and If You Ever Want to Bring an Alligator to School, Don't! • Great for parents, grandparents, teachers, librarians, booksellers, and educators who are looking for a funny, relatable tale to read out loud • You'll love this book if you love books like We Don't Eat Our Classmates by Ryan T. Higgins, The Legend of Rock Paper Scissors by Drew Daywalt, and The Bad Seed by Jory John.

Author : Eric Schlosser
Publisher : Houghton Mifflin Harcourt
Page : 326 pages
File Size : 27,70 MB
Release : 2006
Category : Juvenile Nonfiction
ISBN : 9780618593941

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'Chew On This' reveals the truth about the the fast food industry - how it all began, its success, what fast food actually is, what goes on in the slaughterhouses, meatpacking factories and flavour labs, the exploitation of young workers in the thousands of fast-food outlets throughout the world, and much more.

Author : Joel Harper
Publisher : Harper Collins
Page : 455 pages
File Size : 39,37 MB
Release : 2015-03-24
Category : Health & Fitness
ISBN : 0062348183

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Foreword by Dr. Mehmet Oz A renowned personal trainer to Olympic athletes, movie stars, Broadway actors, and supermodels, draws on twenty years of experience to create a powerful three-step fitness approach—combining mindful techniques with effective workouts—to achieve stunning results in only fifteen minutes a day. With a foreword by Dr. Mehmet Oz. Cutting edge research in the fields of neuroscience and neuropsychology shows that negative thinking prevents people from improving bad health and shedding excess weight. As the research makes clear, your mindset is the crucial factor when it comes to slimming down, toning up, and boosting overall well being. Joel Harper’s Mind Your Body provides simple, effective ways to harness your brainpower to make lasting changes. Utilizing his powerful three-step approach, readers will learn how to quickly and simply access mindful techniques, combine them with effective fifteen minute workouts, and eat simply and deliciously to quickly, efficiently, and effortlessly yield successful weight loss, a leaner and firmer body, reduced stress, improved health, increased happiness, and enhanced energy. You’ll notice improved mood, impulse control, motivation, and energy in just one day. In one week, you will have established new ways of thinking, moving, and eating that will deliver effortless weight loss, energy surges, and more restful sleep. At the end of four weeks, you will have dropped a dress size, lost up to ten pounds or more, shed fat, toned up, doubled your energy levels, and have bulletproof motivation—all thanks to a positive new outlook and fifteen minutes a day. Mind Your Body shows you how.

Author : Karin Lefranc
Publisher : Simon and Schuster
Page : 32 pages
File Size : 12,96 MB
Release : 2015-10-06
Category : Juvenile Fiction
ISBN : 163450920X

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He’s limping strangely down the hall with outstretched arms and a groaning drawl. A zombie! Could it really be? You race to class, but turn to see he’s sitting in the desk right next to you! But odds are you’ll probably be okay, because this is no ordinary zombie. This zombie doesn’t want to eat your brains—he wants to eat your books! Hide your textbooks and your fairy tales, because the little zombie is hungry and he doesn’t discriminate between genres. Will the school library be devoured, or will the children discover something the zombie likes to do with books even more than eating them? This monster book is silly and fun, with a strong message about kindness and friendship. The little zombie teaches kids not to jump to conclusions and to give everyone a chance. And when a real-life mummy shows up, the zombie is the first to step up and offer the mummy his friendship—and to teach her a few things about the joy of books. This is the perfect monster book for little ones who want a thrill but aren’t looking for anything too scary. For kids ages 3 to 6, this is not a scary monster book; rather, it's a great introduction to the importance of reading books and all that you can learn from them. This should have a big draw to librarians and booksellers as well as kids who enjoy books about monster. None of the monsters in the book are scary, however, and it's not a book about kids trying overcome the monsters in their house or fight them. Instead, the kids actually are kind to the zombie and draw him into their friend circle, which is a great lesson for kids to learn. Sky Pony Press, with our Good Books, Racehorse and Arcade imprints, is proud to publish a broad range of books for young readers—picture books for small children, chapter books, books for middle grade readers, and novels for young adults. Our list includes bestsellers for children who love to play Minecraft; stories told with LEGO bricks; books that teach lessons about tolerance, patience, and the environment, and much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.

Author : Luke Sullivan
Publisher : John Wiley & Sons
Page : 423 pages
File Size : 22,78 MB
Release : 2022-02-17
Category : Business & Economics
ISBN : 1119819741

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The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional. In this fully updated edition, you’ll explore: How to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation. How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life. How to go 180 ̊ against common sense for ideas that have the potential of becoming viral. How to create the kind of portfolio that will get you a job in the industry.

Author : Luke Sullivan
Publisher : John Wiley & Sons
Page : 347 pages
File Size : 13,14 MB
Release : 2008-04-11
Category : Business & Economics
ISBN : 0470267712

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In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.