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The World’s Most Popular Cruise Line

Author : Bettina Carollo
Publisher : GRIN Verlag
Page : 13 pages
File Size : 47,73 MB
Release : 2012-04-27
Category : Business & Economics
ISBN : 3656179743

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Scientific Essay from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 7.0, London School of Marketing, course: Strategic Business Management and Planning, language: English, abstract: According to Cummings (2003), the word strategy comes from the Greek language and is a combination of the words army and to lead. Carter et al (2008) argues that the word strategy is linked both to the military and business fields and has been used in the second approach since the end of the Second World War when some entrepreneurs started to implement strategic planning in their business Big projects and most of the businesses require a plan where the expected and not so expected opportunities and obstacles are forecasted, aiming to survive successfully when facing competition. According to Chandler (1962), when environment changes take place, the urge for new strategies emerges and the company is therefore driven by its new structure. It is known that Carnival Corporation started as a small business, and driven by its founder through his enthusiasm, goals and plans it became an industrial leader. He proved his ambitious when buying the distressed company just after two years of operation. Aiming to be different from the other cruise ships from that time, Carnival gave special attention to the passengers’ needs and was the first cruise line company to provide a more entertaining atmosphere onboard. In order to have a precise business plan and know where it will be in the future, every company needs a focused concept of the current environment where it operates. Who are the people involved, what is the business concept, what are the opportunities, who are the competitors, what are the keys to success? Once all these questions would probably lead to more questions, a research process should then be started to obtain the answers, according to Cyr (2007).

Carnival Corporation & PLC

Author : Carnival Corporation
Publisher :
Page : 0 pages
File Size : 14,29 MB
Release : 2003
Category : Cruise lines
ISBN :

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Salt Grill

Author : Luke Mangan
Publisher : Allen & Unwin
Page : 417 pages
File Size : 27,58 MB
Release : 2013-09-01
Category : Cooking
ISBN : 1743432577

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Luke Mangan opened his first Salt restaurant in Sydney in 1999, and there are now several Salt and Salt grill restaurants worldwide. Salt Grill brings together the signature dishes from these restaurants, alongside Luke's favourites. Suitable for the home cook and with more than 140 recipes, this book includes simple twists on old favourites like Orange Lamingtons, Rum Raisin and Chocolate Bread and Butter pudding and a Waldorf Salad with Bresaola; and untwisted standards like Lobster Thermidor, Salt and Pepper Squid and Floating Islands. Salt Grill captures the signature freshness and elegance of Luke's food, in recipes that you can cook at home for your family and friends.

Corporate Governance

Author : Bob Tricker
Publisher : Oxford University Press, USA
Page : 565 pages
File Size : 36,4 MB
Release : 2019
Category : Business & Economics
ISBN : 0198809867

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The most authoritative, complete, and critical guide to corporate governance.

The Quest for Profitable Growth in the Modern Cruise Industry

Author : Stefano Turconi
Publisher : GRIN Verlag
Page : 65 pages
File Size : 43,73 MB
Release : 2011-02
Category : Business & Economics
ISBN : 3640812948

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Research Paper (postgraduate) from the year 2008 in the subject Business economics - Business Management, Corporate Governance, London Business School (London Business School / INSEAD), language: English, abstract: This report examines the subject of profitable growth in the modern cruise industry by comparing the financial and operating performance and the management practices of the two leading cruise operators, Carnival and Royal Caribbean, over the twelve-year period from 1996 to 2007. During the past 40 years the cruise industry has evolved from a form of mere transoceanic transportation to an alternative vacation at sea. Despite growing at a CAGR of 7.7% since 1980, the penetration rate for the cruise industry is only 17%. In North America alone the cruise industry generated $20.6 billion in 2006. By comparison, the lodging industry in North America generated revenues of $133.4 billion during the same year. The cruise industry remains a relatively young industry. This is proven by the fact that, of the 168 million passengers that have cruised globally since 1990, 72% cruised in the past ten years and 43% in the past five years alone. The cruise industry has continually expanded to meet or boost demand: 40 new ships were built in the 1980s, 80 new ships were built in the 1990s, and 46 new ships are scheduled to enter the global market within the next four years. Even though there are more than 30 brands of cruise lines, only two companies dominate this industry: Carnival Corp & Plc (CCL) and Royal Caribbean Cruises Ltd (RCL). The cruise industry remains highly segmented by product-with a variety of brands targeting a wide array of price points, consumer needs, and itineraries-but by the end of 2007 Carnival and Royal Caribbean alone controlled about two-thirds of the global capacity, with shares of 45% and 21% respectively. Back in 1987, their estimated combined share of global capacity was only 11%. Up until 2000, Carnival and Royal Caribbean followed a

The Law of Shipbuilding Contracts

Author : Simon Curtis
Publisher : CRC Press
Page : 494 pages
File Size : 18,51 MB
Release : 2014-04-03
Category : Law
ISBN : 1317984366

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This is the leading text on shipbuilding and marine construction, already widely used on a global basis by shipowners, shipbuilders and their commercial and legal advisers. It is now ten years since the last edition and much has changed in the world of shipbuilding since then, particularly in the period since 2008 which has seen numerous attempts by owners to renegotiate the prices and/or delivery dates of tonnage and an enormous increase in the level of “vessel rejection” and cancellation disputes. The Law of Shipbuilding Contracts examines the principles of English contract law as these apply to shipbuilding. This edition comments in detail upon the Shipbuilders’ Association of Japan Form but now contrasts this with the NEWBUILDCON from BIMCO in 2007 and the China Maritime Arbitration Commission Forms from 2011 where these are significantly different. It also includes sections dealing with agreements ancillary to the shipbuilding contract and conversion contracts. Overview of book: Since the last edition in 2002, China has become a major global exporter of newbuildings and new BIMCO shipbuilding contract form has been published. Although retaining the original format of commentary on the Japanese (SAJ) standard form shipbuilding contract, the new edition contrasts this with the BIMCO form and the recently published China Maritime Arbitration Commission (CMAC) form in order to provide a broad ranging analysis of this complex subject. The book details the principles of English contract law as these apply to international shipbuilding. It will, as in the previous editions, also include sections dealing with the guarantees and other agreements which support the shipbuilding contract and with ship conversion contracts Essential reading for: - Purchasers and charterers of newbuilding tonnage - Shipbuilders and offshore construction yards - Lawyers and insurers working in the maritime and offshore oil and gas sectors - Banks and other finance providers

Management Communication

Author : James S. O'Rourke
Publisher : Routledge
Page : 512 pages
File Size : 15,56 MB
Release : 2019-04-18
Category : Business & Economics
ISBN : 0429603754

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This textbook introduces students to the strategic communication methods that are crucial to master in order to develop into effective and ethical managers at all levels of business. Effective communication skills are necessary for success in the business world, and O’Rourke has written a highly readable book filled with anecdotes and examples to engage students in the learning process. This edition includes several classic and new features:  The strategic approach is integrated throughout the book, allowing students to understand how a communicated message impacts the business as a whole.  Case studies throughout the book provide students with hands-on experience of scenarios they will encounter in the real world. The book includes at least three dozen fresh, classroom-tested cases.  An ethical thread is woven through the text, demonstrating how ethical decision making can be applied in all aspects of communication.  Separate chapters on technology (including social media), intercultural communication, nonverbal communication and conflict management provide students with the skills to building relationships and influencing stakeholders; key skills for any manager. A companion website includes comprehensive support material to teach this class, making Management Communication a complete resource for students and instructors.

Report on the Development of Cruise Industry in China (2019)

Author : Hong Wang
Publisher : Springer Nature
Page : 322 pages
File Size : 30,68 MB
Release : 2020-06-04
Category : Business & Economics
ISBN : 9811546614

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The book focuses more on the study of cruise economy industry chain based on the previous editions and the latest trend of China’s cruise economy. It includes the Special Topic: Cruise Economic Reform and Innovation in the New Era, explores Asia cruise economic prosperity index, China’s cruise economy whole-industry-chain strategy in the new era, and the development of cruise destinations in the context of the Yangtze River Delta integration. The volume provides a good reference for better promoting the high-quality development of China’s cruise market.

Tourism in Brazil

Author : Gui Lohmann
Publisher : Routledge
Page : 242 pages
File Size : 31,9 MB
Release : 2012
Category : Business & Economics
ISBN : 0415674328

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This book provides a full examination of torism in Brazil, by critically reviewing its development, management and social and economic issues the country faces to further develop turism in this region with a particular focus on the major sports events that it will be hosting in the near future. By doing so the book considers important development issues such as reducing the impacts of turism on the environment & community, transport infrastructure and how destinations can rebrand themselves to intended markets.

Corporate Governance

Author : Robert Ian Tricker
Publisher : Oxford University Press, USA
Page : 574 pages
File Size : 25,90 MB
Release : 2012-03-29
Category : Business & Economics
ISBN : 0199607966

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Corporate governance around the world continues to develop rapidly and this new edition has been extensively rewritten to reflect these changes. The global financial crisis has led to a whole host of changes in corporate governance requirements, which are analysed by Bob Tricker.