[PDF] Carnival Campaign eBook

Author : Ronald Shafer
Publisher : Chicago Review Press
Page : 208 pages
File Size : 16,96 MB
Release : 2016-09-01
Category : History
ISBN : 161373543X

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The Carnival Campaign tells the fascinating story of the pivotal 1840 presidential campaign of General William Henry Harrison and John Tyler—"Tippecanoe and Tyler Too." Pulitzer Prize–nominated former Wall Street Journal reporter Ronald Shafer relates in a colorful, entertaining style how the campaign marked a series of "firsts" that changed politicking forever: the first campaign as mass entertainment; the first "image campaign," in which strategists portrayed Harrison as a poor man living in a log cabin sipping hard cider (he lived in a mansion and drank only sweet cider); the first time big money was a factor; the first time women could openly participate; and more. While today's electorate has come to view campaigns that emphasize style over substance as a matter of course, this book shows voters how it all began.

Author : Bob Riel
Publisher : U of Nebraska Press
Page : 412 pages
File Size : 26,17 MB
Release : 2022-04
Category : History
ISBN : 1640122303

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""Quest for the Presidency" is an engaging and, at times, amusing popular history of American presidential elections from 1789 to the present that offers insight into the impact past elections have on today's politics"--

Author : Elizaveta Gaufman
Publisher : Walter de Gruyter GmbH & Co KG
Page : 128 pages
File Size : 29,14 MB
Release : 2024-01-29
Category : Political Science
ISBN : 311123813X

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De Gruyter Contemporary Social Sciences provides a platform for disseminating topical analyses of current events, showcasing new theoretical, empirical or applied research across the social sciences and related fields. Through engaging storytelling and in-depth analysis, it presents new work that appeals to a wide audience, and engages with issues of major public interest, highlighting the implications for both policy and professional practice.

Author : Simon Hudson
Publisher : SAGE
Page : 490 pages
File Size : 42,5 MB
Release : 2009-05-12
Category : Business & Economics
ISBN : 1849204888

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With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.

Author : Patrick A. Gaughan
Publisher : John Wiley & Sons
Page : 639 pages
File Size : 24,62 MB
Release : 2007-12-10
Category : Business & Economics
ISBN : 0470135948

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Modern restructuring techniques for a global business landscape Corporate restructurings are an indispensable tool in building a new generation of re-engineered companies with the power and resources to compete on a global playing field. Written from a practical and historical perspective, Mergers, Acquisitions, and Corporate Restructurings, Fourth Edition carefully analyzes the strategies and motives that inspire M&As, the laws and rules that govern the field, as well as the offensive and defensive techniques of hostile acquisitions. In this thoroughly revised Fourth Edition, author and business valuation expert Patrick Gaughan provides a fresh perspective on M&As in today's global business landscape, and how your company can reap the benefits from the various forms of restructurings available. Packed with the most up-to-date research, graphs, and case studies, Mergers, Acquisitions, and Corporate Restructurings, Fourth Edition explores: * Recent takeover trends including the role of private equity firms and hedge funds * Most effective offensive and defensive tactics in hostile bids * A review of the effect of shareholder wealth on a variety of takeover actions * Modern, historical, and global perspectives on the field * The various forms of downsizing including divestitures, spinoffs, and equity carve-outs * Bankruptcy as an effective restructuring technique * Latest developments in corporate governance * Pros and cons of joint ventures and strategic alliances * Primary methods used to value public and private companies

Author : Wizards RPG Team
Publisher : Wizards of the Coast
Page : pages
File Size : 38,26 MB
Release : 2021-09-21
Category :
ISBN : 9780786967216

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The Wild Beyond the Witchlight is D&D's next big adventure storyline that brings the wicked whimsy of the Feywild to fifth edition for the first time. Tune into D&D Live 2021 presented by G4 on July 16 and 17 for details including new characters, monsters, mechanics, and story hooks suitable for players of all ages and experience levels. The Wild Beyond the Witchlight is D&D's next big adventure storyline that brings the wicked whimsy of the Feywild to fifth edition for the first time. Tune into D&D Live 2021 presented by G4 on July 16 and 17 for details including new characters, monsters, mechanics, and story hooks suitable for players of all ages and experience levels.

Author : Ed Parker
Publisher : Dundurn
Page : 258 pages
File Size : 28,2 MB
Release : 1993-06-30
Category : Biography & Autobiography
ISBN : 0920474861

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From his earliest days in Winnipeg and throughout his flamboyant career as a journalist and PR manager, Ed Parker distinguished himself as a dynamic, creative innovator.

Author : Cathy A. Enz
Publisher : John Wiley and Sons
Page : 704 pages
File Size : 21,61 MB
Release : 2009-04-07
Category : Business & Economics
ISBN : 047008359X

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Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.

Author : Brian Sheehan
Publisher : powerHouse Books
Page : 196 pages
File Size : 22,71 MB
Release : 2013-05-28
Category : Business & Economics
ISBN : 1576876616

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In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers, and consumers. While many companies were using the language of war in their marketing (target, penetrate, ambush), Roberts was using the language of love (mystery, sensuality, intimacy). He explained in simple terms what people are often loath to admit: we make decisions with our emotions over our reason. Lovemarks described the journey by which brands could move from consumer respect based on intellect, to consumer love based on emotion—and in return gain "loyalty beyond reason." In 2010 Advertising Age magazine named Lovemarks one of their "ideas of the decade," while noting that the roadmap for brands to achieve Lovemark status was still not entirely clear. Loveworks: How the world's top marketers make emotional connections to win in the marketplace adds to the original Lovemarks by showcasing real-world business examples and outlining the roadmaps followed by several world-renowned brands to achieve Lovemark status: Procter & Gamble, Toyota, Visa, General Mills, Miller, T-Mobile, and Lenovo are just a few examples of businesses winning in the marketplace through the application of the Lovemarks theory, maintaining laser-like focus on making and sustaining emotional connections with consumers. Loveworks features 20 case stories from clients and markets worldwide in widely varying categories. "My book shows that Lovemarks thinking works—anywhere, anytime. All it takes is having the brains to implement it, the guts to see it through, and an abiding faith in emotion as your compass," says Brian Sheehan.

Author : Ross Dowling
Publisher : CABI
Page : 623 pages
File Size : 24,12 MB
Release : 2017-01-25
Category : Business & Economics
ISBN : 1780646089

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Completely updated and revised, Cruise Ship Tourism, 2nd Edition covers the economic, social and environmental impacts of cruising, combining the latest knowledge and research to provide a comprehensive account of the subject. Despite the industry growing rapidly, there is a substantial gap in the related literature, and this book addresses the key issues for researchers, students and industry professionals. A valuable 'one-stop-shop' for those interested in cruise ships and maritime tourism, this new edition from major names in the field is also an invaluable resource for anyone concerned more widely with tourism and business development.