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Author : Peggy Barber
Publisher : American Library Association
Page : 113 pages
File Size : 48,44 MB
Release : 2010
Category : Language Arts & Disciplines
ISBN : 0838910114
Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community.
Author : Marian Salzman
Publisher : John Wiley & Sons
Page : 264 pages
File Size : 11,65 MB
Release : 2003-04-25
Category : Business & Economics
ISBN : 9780471273455
How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.
Author : Adrienne Weiss
Publisher : Simple Truths
Page : 144 pages
File Size : 26,60 MB
Release : 2016-10-01
Category :
ISBN : 9781608106028
If you want to succeed in today's hyper-competitive market, you want your brand to buzz. You want it to be a brand that people can't stop talking about, one that customers love to support. With their expertise through working on some of the biggest brands in the market, Adrienne and Greg Weiss offer their industry secrets on how to best create buzz within and around your brand. Brand Buzz lays out the 3 rules Adrienne and Greg have uncovered through their career in the branding industry: storytelling, club making, and country building. Storytelling: no one will care what your product is if you don't sell them why it is, who you are, and how this will change their lives for the better Clubmaking: creating an exclusive, just-for-you feel to your brand will make consumers crave to be a part of the magic Country Building: once you've established yourself as a product people need and want to be a part of, make your company one that is fun to be a part of! Establish a voice for your brand, cohesive marketing, and fun details Gain notoriety, generate excitement, and earn loyal customers--start building your brand's buzz now!
Author : Steve O'Leary
Publisher : Praeger
Page : 208 pages
File Size : 44,47 MB
Release : 2008-03-30
Category : Business & Economics
ISBN :
By putting the information in this book to use, small retail stores and service providers can beat back Big Chain competition and prosper.
Author : Jennifer Kincheloe
Publisher : Prometheus Books
Page : 370 pages
File Size : 15,21 MB
Release : 2015-11-03
Category : Fiction
ISBN : 163388080X
"Socialite Anna Blanc fancies herself a Sherlock Holmes, but in her world women don't solve crimes. Anna escapes her chaperone and using an alias, takes a job as a police matron with the Los Angeles Police Department"--Back cover.
Author : Alison Maloni
Publisher :
Page : 144 pages
File Size : 29,98 MB
Release : 2021-10-12
Category : Business & Economics
ISBN : 9781737921301
What if, one morning, you opened your email to a request from an editor at Forbes and they wanted to interview you about your company?What if a podcast that has millions of subscribers wanted to have you on to tell your story?It all could happen because you took a few hours to find the contacts, craft a pitch, and reach out to the media.You don't need to pay thousands of dollars a year to a public relations agency.Getting press coverage can be done yourself; you just need to know what it takes to be newsworthy.In this book, you will learn:How the media worksWhat journalists are looking forHow to get featured in magazines and podcastsWhat it takes to get national media exposureWhat are the best ways to prepare for your media interviewHow to establish relationships with journalistsYou will hear from experts in the news industry, publicists, and business owners who have used public relations to build their personal brands and companies. You will get inside knowledge from local and national newsrooms on how to craft the perfect pitch. This book breaks down how to get the media's attention when they are receiving hundreds of pitches a day, and once you get the call to be interviewed, you will learn how to prepare for your interview, what to wear, and how to look like a pro on television.Public relations is all about storytelling, and you have a great story to tell. You may not know what it is yet, but that's what this book will help you figure out. In fact, it's going to help you come up with multiple stories.
Author : Susannah Gardner
Publisher : John Wiley & Sons
Page : 362 pages
File Size : 21,37 MB
Release : 2005-03-11
Category : Business & Economics
ISBN : 0764597140
In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you: Introduce the people behind your business Discuss relevant issues Provide a clearinghouse for information and expertise Show your business as a good corporate citizen Support an exchange of ideas Get honest feedback from your customers Affect public opinion If you’re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You’ll find out how to: Set up and maintain a blog, write in blogging style, and observe blogging etiquette Define your audience and target your blog to reach them Involve your customers, earn their trust, educate the public, and build community Avoid possible legal pitfalls while keeping your blog interesting Encourage contributions and links to your blog Use images and design an eye-catching format Optimize your blog for top search engine ratings, track your results, and measure your success Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You’ll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!
Author : Ron McDaniel
Publisher : Booksurge Publishing
Page : 0 pages
File Size : 24,68 MB
Release : 2006-11
Category : Business & Economics
ISBN : 9781419647581
Buzzoodle Buzz Marketing is the roadmap to create more buzz, visibility and sales for your organization through word of mouth evangelism with you and your advocates. In as little as five minutes a day, you can create substantial buzz for your organization and make it a more successful organization. It is the small business answer to a limited marketing budget.
Author : Dima Ghawi
Publisher :
Page : 232 pages
File Size : 14,88 MB
Release : 2008-01-07
Category :
ISBN : 9780997809350
Breaking Vases powerfully and vividly captures the rich heritage of one woman's Middle East, along with its brutal realities, which followed Dima Ghawi from her native Jordan to her adopted country, the United States. Brought up in a small, conservative Christian community in Amman, Dima learned to be quiet and subservient to her elders and to men. When she was just five, Dima's beloved grandmother warned that a woman's greatest responsibility was to preserve her image-one as fragile as a glass vase-and the honor of her family's reputation. Anything less was shameful. Yet her grandmother also planted a seed: the simple hope that Dima could graduate from college and become the first formally educated woman in her family. At nineteen, hoping to free herself from cultural constraints and her father's turbulent temper, she accepted a traditional marriage proposal from an older, affluent, and seemingly Western-minded jeweler. Newly married and in a state of naive love, she happily uprooted her life in Amman and moved with him to California. But San Diego's "Little Middle East" was not her American dream. She soon realized that her husband was more traditional and controlling than she had imagined. Changing her circumstances would be dangerous and require courage Dima had never known before. Nevertheless, she was determined to transform her destiny, even if it meant standing alone and facing life-threatening consequences. Her memoir captures the terrors and joys of escaping confinements, crossing continents, and daring to discover and create a bold identity and life purpose.
Author : Richard Millington
Publisher :
Page : 291 pages
File Size : 29,97 MB
Release : 2012-10-30
Category : Communities
ISBN : 9780988359901
guide to online community management for professionals