[PDF] Build Your Community eBook

Author : Robert E. Kraut
Publisher : MIT Press
Page : 323 pages
File Size : 48,88 MB
Release : 2016-02-12
Category : Social Science
ISBN : 0262528916

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How insights from the social sciences, including social psychology and economics, can improve the design of online communities. Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster—not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities. The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.

Author : Bailey Richardson
Publisher : Stripe Press
Page : 170 pages
File Size : 24,21 MB
Release : 2019-08-20
Category : Business & Economics
ISBN : 1953953328

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A practical and heartfelt guide to cultivating a community, online or IRL. Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people, not for them. In Get Together, Bailey Richardson, Kevin Huynh, and Kai Elmer Sotto of People & Company share true stories of everyday people who have created thriving communities, both in person and online. They provide clear steps to untangle the challenge of getting passionate people together, helping individuals and organizations navigate the intricacies of leading a community, including: - How to rally the first people - How to get people talking - How to attract new, authentic folks - How to develop leaders and expand globally. The People & Company team reminds us that we each hold the potential to spark a community. Get Together shows readers that if we join forces—as company and customers, artist and fans, organizer and advocates—we’ll do more together than we ever could alone.

Author : Amy Jo Kim
Publisher : Peachpit Press
Page : 594 pages
File Size : 20,64 MB
Release : 2006-07-19
Category : Computers
ISBN : 013270515X

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What's the point of creating a great Web site if no one goes there-or worse, if people come but never return? How do some sites, such as America Online, EBay, and GeoCities, develop into Internet communities with loyal followings and regular repeat traffic? How can Web page designers and developers create sites that are vibrant and rewarding? Amy Jo Kim, author of Community Building on the Web and consultant to some of the most successful Internet communities, is an expert at teaching how to design sites that succeed by making new visitors feel welcome, rewarding member participation, and building a sense of their own history. She discusses important design strategies, interviews influential Web community-builders, and provides the reader with templates and questionnaires to use in building their own communities.

Author : Richard Millington
Publisher :
Page : 291 pages
File Size : 22,12 MB
Release : 2012-10-30
Category : Communities
ISBN : 9780988359901

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guide to online community management for professionals

Author : Robyn Tippins
Publisher : Happy About
Page : 101 pages
File Size : 43,28 MB
Release : 2010-10
Category : Business & Economics
ISBN : 1600051537

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Making an online community that grows and survives isn't easy. This guide explains how to create a successful online community that surpasses expectations and provides the benefit of increased business sales and customer loyalty and satisfaction.

Author : Anna Buss
Publisher : New Riders
Page : 289 pages
File Size : 11,59 MB
Release : 2009-03-06
Category :
ISBN : 0132104261

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Successful online communities don’t just happen by themselves. They’re the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits an online community can bring to your brand make the efforts worthwhile. This book will provide you with the essential tools to build online communities. You’ll learn how to: • identify the business objectives for your online community • develop a community strategy to recruit and retain members • create brand loyalty, bring in new business, and offer value to customers that your competitors cannot imitate • take advantage of free advertising opportunities • use communities to gain market insights and establish a direct line to your customer base In addition, you’ll discover the risks and costs of an online community project, how it can end up saving your company money, and even how it can become an important new revenue source of its own. You’ll also be inspired by exclusive interviews, where the people who manage thriving online communities share the lessons they’ve learned and the secrets of their success.

Author : Richard Millington
Publisher : Pearson UK
Page : 311 pages
File Size : 11,32 MB
Release : 2021-05-28
Category : Business & Economics
ISBN : 1292330007

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A powerful customer community will help you to scale customer support, attract new customers, and gather indispensable feedback and knowledge. But how do you make it happen? Build Your Community fuses proven principles from the world of psychology with user experience and design thinking into a foolproof approach helping you to: • Start from scratch and attract your first members. • Find and design the perfect platform for your community. • Keep members engaged, sharing expertise, and helping each other. • Create a magnetic community culture – unique from any other online destination. • Position you and your organisation at the center of your field. • Budget for your community with a detailed breakdown of costs and resources required. Richard Millington shares the strategies, principles and tactics he has used to help over 300 organisations to build communities over the past decade, including Apple, Facebook and SAP. If you wish to build a united, powerful online community, Build Your Community is your definitive guide.

Author : Paul W Mattessich.
Publisher : Turner Publishing Company
Page : 117 pages
File Size : 12,52 MB
Release : 1997-06-15
Category : Political Science
ISBN : 1618588869

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This practical guide shows you what really does (and doesn't) contribute to community building success. It reveals 28 keys to help you build community more effectively and efficiently. You won't find another single report that pulls out common lessons from across community building initiatives about what works. You can use this report to find out what community characteristics contribute to successful community building, make sure key processes such as communications and technical assistance are in place, determine if community leaders or organizers have essential qualities such as a relationship of trust and flexibility, and evaluate the likely success of a proposed project or get a struggling effort back on track. Examples, definitions, and a detailed bibliography make this report even more valuable. Wilder Research Center scoured the literature, contacted resource centers, and spoke with community development experts across the country. The result is concrete, understandable research based on real-life experiences. The 28 factors in this report are grouped by: 1) characteristics of the community, 2) characteristics of the community building process, and 3) characteristics of community building organizers. Detailed descriptions and case examples of how each factor plays out are followed by practical questions you can use to assess your work. In addition to the factors, you also get working definitions for community, community building, and many other terms; a list of resources and contacts in the field; an explanation of how the research was done; and a complete bibliography of all the studies used in this report. Now you can save time looking for best-practice information. With this concise report, you've got the tools to help your community building work succeed!