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Explores broadband adoption and the digital divide through a global perspective. Presents research on constructs such as relative advantage, utilitarian outcomes, hedonic outcomes, and service quality. Provides multicultural insight into what factors influence consumers' decisions to adopt broadband.
Develops a conceptual model for examining consumer adoption, usage, and impact of broadband utilizing various methodologies, providing a clear window into the rational decisions of potential broadband consumers.
"This book provides a comprehensive coverage of broadband deployment, diffusion, adoption, usage, and policies as they have been realized by research in many countries around the world"--Provided by publisher.
"This book provides a comprehensive coverage of broadband deployment, diffusion, adoption, usage, and policies as they have been realized by research in many countries around the world"--Provided by publisher.
This research examines the adoption and diffusion of broad band technology by Small-to- Medium-Sized-Enterprises (SMEs) on the island of Ireland (Northern Ireland and the Republic of Ireland). The dearth of literature in this area acted as a catalyst for this study which endeavours to address a current gap in academic research and literature - in particular with reference to the Irish case and in respect of the SME, this research is justified and indeed timely. The strident advances made over the last decade in the development of the Internet and associated technologies have, from a micro perspective transformed, the nature of day-to-day business activity. From a macro perspective, these Internet-related technologies are key to economic growth in a region. Of fundamental importance to this economic growth is the adoption and diffusion of broad band Internet technology by SMEs., Theoretically underpinning this study, are two distinct schools of thought; technological determinism and instrumental theory. Technological determinist scholars purport that 'technology' and in particular communications technology form the basis of society past. present and future and they advocate that it is this technology which ultimately 'changes' society. Instrumental theorists proffer that technology is 'neutral' without any valuative content of its own. Consequently, these differing philosophies of technology adoption will be examined through this research process. Through adopting a sequential mixed methods approach, employing both a quantitative (questionnaire) followed by a qualitative (in-depth interview) phase in the data collection process, this study seeks to examine the extent of broad band usage, key drivers / challenges, usage, impact and the underlying factors that impact upon the adoption and diffusion of broadband technology by SMEs in Ireland. A number of important conclusions have been derived from this research: clarification that most Irish SMEs are connected to broadband Internet technology for business purposes, highlighting the importance of the owner manager in the decision to adopt the technology; more specifically, the internal factors of 'staff' and 'relative advantage' are found to be key iv factors of influence in this adoption decision. Further, those factors that are external to the firm, specifically 'suppliers', 'customers', 'competitors', 'government' and the 'media' are found to have little influence in this broadband adoption decision. The study also found that SMEs are making extensive use of the technology for their business and overall they are satisfied with the broad band service that they receive. SMEs are also seeing significant benefits following adoption of broadband, particularly in terms of the level of perceived professionalism and the overall positive impact of the technology on the efficiency and level of productivity of their firm. Resultantly, SMEs are benefiting from cost-savings and an increase in the level of profitability of their business as a consequence. Finally, a key conclusion of this study is that the 'location' of the firm and the 'length of time since adoption' of broadband technology are important factors in how the technology is used and the overall benefits gained by the SME resulting from its use. The thesis also proposes a number of practical recommendations for various stakeholders. Firstly, the practical recommendations are of value to SMEs who may be considering adoption of the technology and for those who have already adopted the technology; to advance the value that can be harnessed from its usage. Further, governmenUpolicy makers, broadband service providers and web content developers will benefit from these practical recommendations as an insight has been gained in respect of the key drivers, challenges, usage and the impact following broadband adoption by the SME. This knowledge serves to inform policy and helps focus the marketing activities of their associated products and services to the SME market. Importantly, this study also adds to the existing knowledge base through making theoretical contributions (confirmation, extension and disconfirmation) to the literature concerned with the adoption and diffusion of innovations, broadband, e-business and the greater SME research. Future studies may consider extending their scope to include other regions and perhaps employ a longitudinal approach in their research.
In recent years, regulators and businesses have struggled to keep pace with an onslaught of new technologies that has dramatically changed the world's telecommunications networks. This book gathers together research intended for those who must grapple with these changes -- the people who must decide whether and how to deploy new telecommunications technologies, and those who must regulate the technologies. The research is divided into three sections focusing on the past, present and future of telecommunications innovations. The first section, Lessons from the Past, examines what lessons concerning adoption and regulation can be learned by studying the diffusion of recent telecommunications technologies. The second section, Decision Making with Respect to Diffusing Technologies, examines possible improvements to the decision-making processes used by companies and regulators in the face of limited information and dynamic markets. The final section, Public Policy and Future Diffusion, examines public policy implications for future technologies.
E-Strategies for Technological Diffusion and Adoption: National ICT Approaches for Socioeconomic Development provides comprehensive coverage and definitions of the most important issues, concepts, trends, and technologies related to the adoption, diffusion, and adaptation of national electronic strategies for ICTs in socioeconomic development.
When one considers broadband, the Internet immediately springs to mind. However, broadband is impacting society in many ways. For instance, broadband networks can be used to deliver healthcare or community related services to individuals who don't have computers, have distance as an issue to contend with, or don't use the internet. Broadband can support better management of scarce energy resources with the advent of smart grids, enables improved teleworking capacity and opens up a world of new entertainment possibilities. Yet scholarly examinations of broadband technology have so far examined adoption, usage, or diffusion but missed exploring the capacity of broadband networks to enable new applications, the management aspects of funding and developing broadband-enabled services, or the policy environment in which such networks are developed. This book explores a wide range of issues associated with the deployment and use of broadband including its impacts on individuals, organizations, and society, and offers a generalist understanding of the technical aspects of broadband. Management of Broadband Technology and Innovation offers insights on broadband from the perspectives of Information Systems, Management, Strategy, and Communications Policy scholars, drawing on research from these disciplines to inform diverse aspects of broadband deployment, policy, and use. Issues associated with a subject technical in nature, but now researched in many ways, are emphasised. This book explains various softer aspects of broadband deployment and use, focusing on the benefits of broadband rather than on details of the technology.
In this paper we measure the effect of Internet adoption on consumers' propensity to adopt a wide range of diffusing products. To do this, we utilize a rich panel of household surveys on purchases of relatively new technology products. Our results indicate that the Internet accelerates product diffusion, but with varying magnitude. In an attempt to determine the mechanisms underlying this effect, we find direct evidence that the Internet does not increase product awareness. However, we find suggestive evidence that the Internet increases adoption rates both through access to increased information about new products (via online research) and through online shopping. We also find that the magnitude of the Internet's effect is strongly tied to diffusion rates, and especially familiarity rates. This finding is consistent with Internet access having the greatest impact on the adoption of products with more developed marketing strategies (i.e., more developed information sources and online markets). Our findings indicate that the Internet helps bolster demand for products early in their diffusion process, and they suggest that improved access to information and the convenience of online shopping are likely the primary drivers of this effect. Consequently, to the extent that accelerated diffusion of new products is (on net) desirable, our findings may provide a further argument toward social promotion of Internet adoption.