[PDF] Branding Inside Out eBook

Author : Nicholas Ind
Publisher : Kogan Page Publishers
Page : 225 pages
File Size : 22,81 MB
Release : 2017-10-03
Category : Business & Economics
ISBN : 0749478918

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Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. By getting employees to truly commit to a brand's ideology internally, companies will find that their brand messages are conveyed externally much more effectively. Branding Inside Out is a multi-contributor text containing chapters from an array of senior professionals and academics, edited by the renowned branding expert and prolific author Nicholas Ind. Branding Inside Out contains both new thinking and new practice on internal branding. The new thinking chapters in the book feature original research on the principles that underpin effective internal branding programmes, while the new practice chapters provide examples of how such companies as Patagonia, NN Group and Adidas both attract new employees and build employee engagement. Taken together, these contributions and case studies form a vital book to help any marketer understand and implement successful internal branding programmes, and win the active involvement of their people. Online resources include supporting PowerPoint slides and case studies for each chapter.

Author : Nicholas Ind
Publisher : Kogan Page
Page : 0 pages
File Size : 29,55 MB
Release : 2017
Category : BUSINESS & ECONOMICS
ISBN : 9780749478902

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Build a successful brand and create value through achieving the active involvement of your organisation's people.

Author : Rik Riezebos
Publisher : Routledge
Page : 209 pages
File Size : 34,26 MB
Release : 2012-03-15
Category : Business & Economics
ISBN : 113662709X

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Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations as to how to strategically position their brand. Up to now, only a few books on positioning were published. Positioning the Brand picks up the gauntlet with an approach based on two fundamental choices: Firstly, the book was written from the perspective of the brand manager, and has therefore been shaped as a practical roadmap. Secondly, this book advocates a new stance on positioning, teaching the reader to look from the inside-out, instead of adopting the usual outside-in methodology. This inside-out approach departs from an analysis of the corporate identity, enabling better fulfilment of external positioning, and ensuring internal support. This book is intended for (future) managers, marketing professionals and communication professionals responsible for the commercial success and reputation of a brand. The contents have a practical set-up, reinforced by engaging examples, and enable the reader to individually complete a positioning process.

Author : Felicia Shakespeare
Publisher :
Page : 158 pages
File Size : 36,92 MB
Release : 2016-06-17
Category : Business & Economics
ISBN : 9781943343478

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You Are Your Brand is a self-help book written for people from all walks of life: the entrepreneur, the person seeking their first job, the seasoned veteran, the college student and anyone wanting to grow a powerful, personal brand.

Author : Universal Design Studio
Publisher : Phaidon
Page : 312 pages
File Size : 12,7 MB
Release : 2021
Category : ARCHITECTURE
ISBN : 9781838663056

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The debut monograph from award-winning and acclaimed architecture and interior design practice Universal Design Studio - and the perfect expression of this award-winning studio's ethos and approach: to design from the inside out

Author :
Publisher : Chronicle Books
Page : 179 pages
File Size : 43,92 MB
Release : 2015-05-26
Category : Performing Arts
ISBN : 1452147493

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From an adventurous balloon ride above the clouds to a monster-filled metropolis, Academy Award®-winning director Pete Docter ("Monsters, Inc.," "Up") has taken audiences to unique and imaginative places. In Disney•Pixar's original movie " Inside Out," he will take us to the most extraordinary location of all—inside the mind. Growing up can be a bumpy road, and it's no exception for Riley, who is uprooted from her Midwest life when her father starts a new job in San Francisco. Like all of us, Riley is guided by her emotions – Joy, Fear, Anger, Disgust, and Sadness. The emotions live in Headquarters, the control center inside Riley's mind, where they help advise her through everyday life. As Riley and her emotions struggle to adjust to a new life in San Francisco, turmoil ensues in Headquarters. Although Joy, Riley's main and most important emotion, tries to keep things positive, the emotions conflict on how best to navigate a new city, house and school. In this groundbreaking and illuminating film, Pixar Animation Studios examines the extraordinary depths of the mind and the powers of emotion and imagination. The Art of Inside Out provides an exclusive look into the artistic exploration that went into the making of this vibrant film. Featuring concept art—including sketches, collages, color scripts, and much more—and opening with a foreword by actress Amy Poehler and introduction by the film's writer and director Pete Docter, this is the ultimate behind-the-scenes experience of the making of this landmark film. Copyright ©2015 Disney Enterprises, Inc. and Pixar. All rights reserved.

Author : Nicholas Ind
Publisher :
Page : 224 pages
File Size : 23,64 MB
Release : 2017
Category :
ISBN :

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Build a successful brand and create value through the commitment of employees and external stakeholders. A mixture of theory and practice on achieving the active involvement of your organization's people.

Author : G. Z. Brown
Publisher :
Page : 354 pages
File Size : 25,84 MB
Release : 1992
Category : Architecture
ISBN :

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Addressing the problems involved in making buildings responsive to environmental forces, this study investigates such factors as climate, site and building components through each stage of the design process. Emphasis is placed on the integration of enviro

Author : Tim Andrews
Publisher : Taylor & Francis
Page : 238 pages
File Size : 46,32 MB
Release : 2017-05-18
Category : Business & Economics
ISBN : 1351756842

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In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Focusing on the creation, development and management of brands in the world’s most dynamic, diverse and challenging business environment, Building Brands in Asia challenges the assumption that the continuing success of global brands in Asia is a given. Replete with anecdotes, interviews and case studies, Andrews and Chew provide an insightful, detailed and timely examination for all those interested in today’s primary corporate preoccupation set in the world’s most exciting marketplace.

Author : John Zukowsky
Publisher : Rizzoli Publications
Page : 0 pages
File Size : 30,65 MB
Release : 2019-09-10
Category : Architecture
ISBN : 0789337002

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Fifty of the world’s most important buildings seen through specially commissioned isometric illustrations and detailed photographs and plans, providing the perfect introduction to architecture for students and anyone interested in buildings. Taking readers behind architecture’s facades and finishes, this charmingly illustrated book explores how some of the most important buildings in the world were constructed. Specially commissioned isometric drawings present the essential structural elements of the world’s masterpiece buildings that are not visible to the naked eye. These illustrations are displayed alongside plans, details, and photographs, all of which are clear and accessible, yet accurate and elegant enough to satisfy the most discerning eye. This fascinating book explores the thinking and expertise behind architects’ designs and offers a means by which to better understand buildings already visited as well as those on the must-see list. Selections range from domestic structures such as Frank Lloyd Wright’s Fallingwater and skyscrapers such as the Chrysler Building, to iconic classics such as the Louvre and Barcelona’s famed Sagrada Familia Cathedral. The buildings have been chosen for their importance and interest, their role in the development of architectural thinking, and the structural secrets that intricate 3-D drawings can reveal.