Brand Failures 2nd Edition Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Brand Failures 2nd Edition book. This book definitely worth reading, it is an incredibly well-written.
What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed - spectacularly and at great cost. Brand Failures takes a riveting look at how such disasters occur. In this new updated edition of the classic Matt Haig's best-selling book, we're given the inside story of 100 major brand blunders that make for jaw-dropping reading. He describes the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, he reveals what went wrong in every case and provides a valuable checklist of lessons learnt. A tour of Matt Haig's fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.
It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 ""failures"" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).
Failure of Materials in Mechanical Design: Analysis, Prediction, Prevention, 2nd Edition, covers the basic principles of failure of metallic and non-metallic materials in mechanical design applications. Updated to include new developments on fracture mechanics, including both linear-elastic and elastic-plastic mechanics. Contains new material on strain and crack development and behavior. Emphasizes the potential for mechanical failure brought about by the stresses, strains and energy transfers in machine parts that result from the forces, deflections and energy inputs applied.
Are you responsible for reinvigorating your brand to achieve enduring profitable growth in a volatile world? Or for keeping a still-strong brand from fading in relevance and value? The Six Rules of Brand Revitalization, Second Edition presents an intensely practical blueprint for resurrecting or revitalizing any brand, and driving it to unprecedented levels of success. Larry Light and Joan Kiddon illuminate their blueprint with up-to-date case studies and specific examples from their unsurpassed brand experience, offering detailed "dos" and "don'ts" for everything from segmentation to RandD to executive leadership. You'll discover how to eliminate siloes, and refocus your entire organization around common goals and brand promises... restore brand relevance based on an ever-more-profound knowledge of your customers... reinvent your total brand experience, leveraging innovation, renovation, marketing, and value. Using McDonald's and other prominent examples, Light and Kiddon show how big brands get into trouble by committing several common mistakes... how to reenergize them... why hard-to-change bad habits can lead brands back into trouble again... and how to keep that from happening to your brands. Along the way, they demonstrate how to define and measure progress, rebuild brand trust within and outside the organization, create a "plan to win," and execute on it!
Failure Mechanisms in Semiconductor Devices Second Edition E. Ajith Amerasekera Texas Instruments Inc., Dallas, USA Farid N. Najm University of Illinois at Urbana-Champaign, USA Since the successful first edition of Failure Mechanisms in Semiconductor Devices, semiconductor technology has become increasingly important. The high complexity of today's integrated circuits has engendered a demand for greater component reliability. Reflecting the need for guaranteed performance in consumer applications, this thoroughly updated edition includes more detailed material on reliability modelling and prediction. The book analyses the main failure mechanisms in terms of cause, effects and prevention and explains the mathematics behind reliability analysis. The authors detail methodologies for the identification of failures and describe the approaches for building reliability into semiconductor devices. Their thorough yet accessible text covers the physics of failure mechanisms from the semiconductor die itself to the packaging and interconnections. Incorporating recent advances, this comprehensive survey of semiconductor reliability will be an asset to both engineers and graduate students in the field.
First published in 1968, Jacob Feld's Construction Failure has longbeen considered the classic text on the subject. Retaining all ofthe key components of Feld's comprehensive exploration of the rootcauses of failure, this Second Edition addresses a multitude ofimportant industry developments to bring this landmark work up todate for a new generation of engineers, architects, andstudents. In addition to detailed coverage of current design tools,techniques, materials, and construction methods, ConstructionFailure, Second Edition features an entire chapter on theburgeoning area of construction litigation, including a thoroughexamination of alternative dispute resolution techniques. Like theoriginal, this edition discusses technical and procedural failuresof many different types of structures, but is now supplemented withnew case studies to illustrate the dynamics of failure in actiontoday. Jacob Feld knew thirty years ago that in order to learn from ourmistakes, we must first acknowledge and understand them. With thisrevised volume, Kenneth Carper has ensured that Feld'snow-posthumous message will continue to be heard for years tocome. Jacob Feld's comprehensive work on failure analysis has now beenskillfully amended to address current design and constructiontools, materials, and practices. Building on the first edition'speerless examination of the causes and lessons of failure,Construction Failure, Second Edition provides you with expandedcoverage of: * Technical, procedural, structural, and nonstructural failures * Natural hazards, earthworks, soil and foundation problems, andmore * Reinforced, precast and prestressed concrete, steel, timber,masonry, and other materials * Responsibility and litigation concerns, dispute avoidance, andalternative dispute resolution techniques * Construction safety issues * Many different types of structures, including dams andbridges Construction Failure has as much to teach us today as it did thirtyyears ago. This revised volume is an essential resource for designengineers, architects, construction managers, lawyers, and studentsin all of these fields.
Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.
Until this book was written, the phrase "brands are stories" was merely a marketing cliché. Having delved into how stories influence our behavior, however, the author asserts that the association between stories and brands deserves far more than that stock phrase.Among the many books about branding directed toward marketing and advertising practitioners and students, none is like StoryBranding. Modeled after the way stories work, this book provides a unique planning process for creating authentic brand identities. It also reveals a number of concealed traps that other branding approaches often overlook.Drawing on the persuasive power of stories, the author argues that a great deal of wasted effort is put into creating advertising messages that do too much "telling" and too little "showing." To help brands resonate with their audiences, the author takes you step-by-step through StoryBranding's six C's-a process that shows how to approach the development of all brand communications the way story writers approach their characters, plots, and themes. He includes sample "Story Briefs" and "I AM" statements that help brands achieve a greater degree of authenticity than traditional creative or brand briefs have.