[PDF] Brand Bible eBook

Author : Debbie Millman
Publisher : Rockport Publishers
Page : 312 pages
File Size : 12,84 MB
Release : 2012-02-01
Category : Design
ISBN : 1610581989

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Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.

Author : Marielle Legair
Publisher : Createspace Independent Publishing Platform
Page : 84 pages
File Size : 32,3 MB
Release : 2017-10-17
Category :
ISBN : 9781974444601

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Ready to create exciting opportunities and become more influential? The Personal Brand Bible for Ambitious Women: Featuring Success Secrets from Six-Figure Trailblazers is for you. It's the ultimate blueprint to building a stellar reputation, networking like a pro and using publicity and partnerships to elevate your message, with checklists at the end of each chapter to help you stay on track. Packed with practical ideas and advice, author Marielle Legair shares insights from her career as a global communications strategist and founder of Women Who Influence, a personal branding and publicity firm for female entrepreneurs. It also includes words of wisdom from trailblazing women such as 24-year-old founder and CEO of OMG Detox and CEO of Boss Babe, Natalie Diver; Tonya Rapley, founder and CEO of My Fab Finance; and Oxford-educated finance lawyer, Nana Darko. Whether you're looking to boost sales in your business or land a new job, you cannot afford to blend in; you must do everything you can to stand out. Get started now by reading this book.

Author : Zach Windahl
Publisher : Bethany House Publishers
Page : 0 pages
File Size : 30,95 MB
Release : 2024-12-31
Category : Religion
ISBN : 9780764243097

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A Clear, Simple Guide through the Bible Now in one volume and redesigned to help you understand God's Word even better, The Bible Study is your one-year roadmap through Scripture. • DAILY OR WEEKLY READING PLANS provide an uncomplicated, manageable way to personalize your study of the Bible and grow as a Christian. • THOUGHT-PROVOKING QUESTIONS AND SPACE TO WRITE help you discover what the readings mean and apply what you're learning to your daily life. • OVERVIEWS AND BACKGROUND INFORMATION for each book of the Bible provide helpful context to the big and small aspects of Scripture. With colorful imagery and an engaging design to propel you forward, this easy-to-use study--whether self-led or done with friends--offers a transformative way to connect deeper with God. Join more than 500,000 others who are learning the Bible like never before!

Author : Kevin Budelmann
Publisher : Rockport Publishers
Page : 209 pages
File Size : 22,2 MB
Release : 2010-10-01
Category : Design
ISBN : 1610580680

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This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

Author : Kevin Budelmann
Publisher : Rockport Publishers
Page : 235 pages
File Size : 49,90 MB
Release : 2019-04-16
Category : Design
ISBN : 1631597086

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Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared. Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.

Author : Carolyn Chandler
Publisher : Pearson Education
Page : 168 pages
File Size : 38,11 MB
Release : 2014
Category : Computers
ISBN : 0321934040

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Whether teaching or learning UX Design, activities often sink in deeper than lectures. And game-like activities with a lesson included both engage and instruct. This book contains fun and challenging activities to help participants learn core concepts in user experience, from sketching, to photo safaris that encourage field observation, to creating an experience model for your daily bus ride, etc. It is structured as 50% activity and 50% explanation.

Author : Paul Gaskell
Publisher : Independently Published
Page : 172 pages
File Size : 32,29 MB
Release : 2020-11-21
Category :
ISBN :

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How to Gain a Positively Unfair Advantage on the River - Even if You're Unsure what the MANY Variations of "Euro Nymphing" Actually Involve... INCLUDING Over 2 hours of supporting video material (designed to be worth the price of the book on its own) Hands up who knows what Euro nymphing is? It's incredibly popular and causes many online arguments - yet most anglers show CLEAR GAPS in their skills and knowledge. So if you want to go beyond bobbers and split shot, you'll need to dodge an overwhelming tide of BS online covering "Tight Line Nymphing" and European competition methods. While there are good books available, certain tactics are left out (keeping a number of methods known only to a handful of top anglers) and it is difficult to build a strategy for choosing and using each of the different rigs, methods and flies. The aim of this book is to arm you with the most complete range of tactics possible and give you the confidence to tackle new waters and different conditions. It does this by clearly explaining WHY to choose - as well as HOW to use - each rig & technique. The methods include: Czech nymphing (both the little-known LONG-line variant & the famous SHORT-line tactics) Polish nymphing Ladder Leader Nymphing (so you can quickly alter the spacing between your droppers, which means you're more likely to actually benefit from those "fine-tuning" tweaks) Classic French Nymphing The family of modern "Nymphe au Fil", Pêche a la Sempé and Spanish Nymphing French Leader with Dry Fly French Leader with Streamer Duo and Trio (Euro-style Hopper/Dropper with "everything off the water" up to the dry) Slovakian nymphing ...and even a little "suspension" nymphing so that the typical "Tight-line Euro tactics" don't have it all their own way All this is underpinned by the understanding of a freshwater biologist (and nymph fishing addict) which reveals important secrets of predators and prey behaviour in our rivers - and how to hotwire that system with our artificial flies. Stories from around the world bring the tactics to life - as well as making the take-home messages much more memorable (so you'll actually use them in your own fishing) PLUS: Full color photos of actual flies gifted during major international competition events which let you peek inside boxes of multiple World Championship competitors (including captains and coaches) Multiple Detailed Spotlight Features on: Sighters/indicators ★ Reading the Water ★ Stealth ★ Casting ★ Feeding Biology of Fish ★ Trade Secret Leader Recipes and Chemical Treatments★ A Simplified Set of Fly Patterns ★ Magic Bullet Method (Selecting Rigs, Flies & Fishing Locations) Method in my Madness Carefully layering the information means that there are "quick win" tips you can use right away - while bigger ideas build up and become absorbed naturally over the course of the book. I believe this gives you the best chance of greatly improving your ability to catch fish, to adapt to situations - and perhaps "re-boot" your love of fly fishing in the process! Who SHOULDN'T buy this? This is a practical, paperback manual - not an ornament. Don't buy this book if informal, conversational language or Sans Serif font aren't your things. You can check out the design/layout in Amazon's "Look Inside" preview feature before you purchase.

Author : Argyro Elisavet Manoli
Publisher : Routledge
Page : 159 pages
File Size : 45,56 MB
Release : 2022-07-01
Category : Sports & Recreation
ISBN : 1000610268

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This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) – arguably the most commercialised and watched sport league in the world – and how it can and should be utilised in the context of other sports properties. Drawing on cutting-edge empirical research, the book offers a detailed view into the marketing communications practices of EPL clubs (such as brand management and communications alignment), the football clubs’ practitioners’ perspectives of IMC and the integration processes taking place within the clubs. It examines the key marketing communications practices that strategic IMC entails, including marketing strategies and goals, cross-functional communication, external communication management and brand management, and helps researchers and practitioners to understand how IMC can have the maximum positive impact on the brand of an organisation, by managing their content, channels, stakeholders and results. This book is fascinating reading for any researcher, advanced student or practitioner with an interest in sport management, the business of football, sport marketing or innovative approaches to marketing and business communications in other commercial spheres.