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Author : Virginia Grose
Publisher : A&C Black
Page : 186 pages
File Size : 41,48 MB
Release : 2011-12-01
Category : Design
ISBN : 2940411840
Basics Fashion Management 01: Concept to Customer examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates
Author : Virginia Grose
Publisher : A&C Black
Page : 186 pages
File Size : 16,32 MB
Release : 2011-12-01
Category : Business & Economics
ISBN : 2940411344
Basics Fashion Management 01: Fashion Merchandising examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates
Author : Virginia Grose
Publisher : Bloomsbury Publishing
Page : 186 pages
File Size : 41,34 MB
Release : 2011-12-28
Category : Business & Economics
ISBN : 294044739X
Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.
Author : Virginia Grose
Publisher : Bloomsbury Publishing
Page : 175 pages
File Size : 14,94 MB
Release : 2021-01-28
Category : Business & Economics
ISBN : 1350227390
Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers interviews and case studies give insight into the realities of this competitive industry. This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There's also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers plus the impact of fast fashion throughout the industry.
Author : Alison Gwilt
Publisher :
Page : 0 pages
File Size : 22,60 MB
Release : 2020
Category : Clothing trade
ISBN : 9781350067059
"Packed with full-colour images from contributors such as Vivienne Westwood, Stella McCartney, Edun and People Tree, A Practical Guide to Sustainable Fashion is a much-needed handbook for both students and professionals in the fashion and textile industries. Beginning with a reflection on current models of fashion design and production, this book introduces the key issues associated with the production, use and disposal of fashion clothing and gives step-by-step guidance on how to identify and evaluate the potential impacts of a garment during the design process. Featuring industry perspectives and studio-based exercises, the final five chapters of the book explore a range of ways in which designers can reduce the negative impacts associated with the life cycle of fashion garments. Packed with innovative examples of best practice from international designers and brands, these chapters present each key stage in the life cycle of a fashion garment and explore approaches such as low-impact textiles techniques, mono-materiality, zero waste techniques, upcycling, repair and maintenance techniques and closed-loop design systems. A Practical Guide to Sustainable Fashion offers an overview of the following topics: garment design; sourcing and selecting fabrics and techniques; pattern making and toiling; garment construction; distribution; clothing care and maintenance; reuse and re-manufacture; and material recycling; and it also covers the following sustainable design approaches: design for empathy; using mono materials; zero waste techniques; design for durability; engaging with local communities; design for need; reducing laundering; design for repair; upcycling; and design for closed-loop systems"--
Author : Gwyneth Moore
Publisher : A&C Black
Page : 186 pages
File Size : 49,36 MB
Release : 2012-11-01
Category : Business & Economics
ISBN : 2940411875
Fashion Promotion fully examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape.
Author : Susan Dillon
Publisher : Bloomsbury Publishing
Page : 200 pages
File Size : 41,46 MB
Release : 2018-10-04
Category : Business & Economics
ISBN : 135003083X
The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector. Packed with new visuals, case studies and exercises, The Fundamentals of Fashion Management also contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields.
Author : Dimitri Koumbis
Publisher : Bloomsbury Publishing
Page : 169 pages
File Size : 21,84 MB
Release : 2021-03-25
Category : Business & Economics
ISBN : 1350202835
If you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he'll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You'll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS. This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There's also a whole new chapter introducing visual merchandising, expanding on the importance of the store's overall design and visual representation of products.
Author : James Clark
Publisher : Bloomsbury Publishing
Page : 292 pages
File Size : 28,23 MB
Release : 2020-11-16
Category : Business & Economics
ISBN : 1352011115
Now in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fashion retail organisation by outlining their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. The textbook features a multi-chapter case study that provides an example process of the planning and creation of a balanced product range from the perspective of the merchandiser. It does so using a combination of text and numerical explanation. The second edition has been reworked with new contributions by academics and industry practitioners that examine topics such as sustainability, supply chain management e-Commerce and the international perspectives of the merchandiser role. Offering crucial insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry. New to this Edition: - New focus point materials - New chapter on Sustainability, co-authored with Hannah Middleton - New activities and suggested reading lists Accompanying online resources for this title can be found at bloomsburyonlineresources.com/fashion-merchandising. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Author : Simon Seivewright
Publisher : AVA Publishing
Page : 187 pages
File Size : 35,41 MB
Release : 2007-12-10
Category : Art
ISBN : 2940373418
Research is key to every successful design-related project. Basics Fashion Design- Research and Design explains what research is, why and where you research, and how to format and process your findings. Research and Design leads you through the essential stages of research in order to be better equipped to explore your design ideas. It explains the importance of identifying your target market and the need to understand the different levels and genres of fashion before setting out on the process of creative research. The book then explores the many avenues for researching and the need to set a theme, concept or narrative to your collection. It explains how to translate research into early design ideas and discusses a range of techniques that can be used to bridge the gap between research and design. Design development is also examined through a series of structured stages. Finally, the book looks at a variety of approaches that can be used to successfully communicate and illustrate your design work.