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Author : Great Britain. Department of Trade and Industry
Publisher :
Page : 6 pages
File Size : 50,75 MB
Release : 1995
Category :
ISBN :
Author : Jeremy Miller
Publisher : Dundurn
Page : 277 pages
File Size : 50,59 MB
Release : 2015-01-10
Category : Business & Economics
ISBN : 1459728122
#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
Author : Colin Shaw
Publisher : Springer
Page : 230 pages
File Size : 11,75 MB
Release : 2016-08-20
Category : Business & Economics
ISBN : 1137534303
Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.
Author : Boris Shekhtman
Publisher : M S I Press
Page : 104 pages
File Size : 11,13 MB
Release : 2003
Category : Foreign Language Study
ISBN : 9780967990750
This book provides a unique set of tools designed to enhance an individual's success in communicati0n in a foreign language environment. The devices presented allow the speaker of a foreign language to demonstrate the level of his/her language more impressively. These techniques were developed and tested by the author with adult professionals in such varied fields as journalism, diplomacy, government, and international business.
Author : Ekaterina Matveeva
Publisher : Animedia Company
Page : 89 pages
File Size : 20,8 MB
Release : 2018-09-14
Category : Foreign Language Study
ISBN : 8074992586
The only book you will need to successfully work in intercultural environment and get to know your customers’ needs. Advice from polyglot, memory sportsman, TEDx speaker Ekaterina Matveeva—the founder of Amolingua (EuropeOnline)—among the TOP 20 start-ups of the world of 2015. Her tips will fill the gaps in your intercultural communication and boost your international business. The author has worked and studied in over 15 countries and organised world international events at the level of G20 and WUDC. She masters 8 languages and understands another dozen.
Author : Aneta Pavlenko
Publisher : Multilingual Matters
Page : 269 pages
File Size : 50,55 MB
Release : 2011-01-19
Category : Language Arts & Disciplines
ISBN : 1847694934
Until recently, the history of debates about language and thought has been a history of thinking of language in the singular. The purpose of this volume is to reverse this trend and to begin unlocking the mysteries surrounding thinking and speaking in bi- and multilingual speakers. If languages influence the way we think, what happens to those who speak more than one language? And if they do not, how can we explain the difficulties second language learners experience in mapping new words and structures onto real-world referents? The contributors to this volume put forth a novel approach to second language learning, presenting it as a process that involves conceptual development and restructuring, and not simply the mapping of new forms onto pre-existing meanings.
Author : Janet M. Fuller
Publisher : Multilingual Matters
Page : 505 pages
File Size : 11,24 MB
Release : 2020-06-02
Category : Language Arts & Disciplines
ISBN : 178892830X
This book introduces readers to basic concepts of sociolinguistics with a focus on Spanish in the US. The coverage goes beyond linguistics to examine the history and politics of Spanish in the US, the relationship of language to Latinx identities, and how language ideologies and policies reflect and shape societal views of Spanish and its speakers. Accessible to those with no linguistic background, this book provides students with a foundation in the study of language and society, and the opportunity to relate theoretical concepts to Spanish in the US in a range of contexts, including everyday speech, contemporary culture, media, education and policy. The book is a substantially revised and expanded 2nd edition of Spanish Speakers in the USA, including new chapters on the history of Spanish in the US, the demographics of Spanish in the US, and language policy; and expanded chapters on language ideologies, race, identity, media, and education. A Spanish-language edition of this book is also available: https://www.multilingual-matters.com/page/detail/?K=9781800413931.
Author : Adam Toporek
Publisher : AMACOM
Page : 270 pages
File Size : 15,82 MB
Release : 2015-04-22
Category : Business & Economics
ISBN : 0814449069
On the front lines of customer service, every day presents new and unexpected challenges—and even the most dedicated employees can be caught unprepared. They need confidence. They need training. They need help. Those who work on the front lines of customer service never know what new and unexpected challenges await them each day. But they do know one thing--they will be needed. But how can you prepare for the unexpected? How can customer service reps get the training and confidence required to tackle the unknown? In Be Your Customer’s Hero, internationally recognized customer service expert Adam Toporek provides the answers to preparing for the surprises awaiting the CSR. Through short, simple, actionable advice, in quick, easy-to-read chapters, this invaluable guide shows customer-facing CSRs how to: Achieve the mindset required for Hero-ClassTM service Understand the customer’s expectations--and exceed them Develop powerful communication skills Avoid the seven triggers guaranteed to set customers off Handle difficult and even irrational customers with ease Armed with the tools and techniques in Be Your Customer’s Hero, you will have all they need to transform themselves into the heroes their customers need.
Author : Benny Lewis
Publisher : Harper Collins
Page : 156 pages
File Size : 48,61 MB
Release : 2014-03-11
Category : Education
ISBN : 0062282700
Benny Lewis, who speaks over ten languages—all self-taught—runs the largest language-learning blog in the world, Fluent In 3 Months. Lewis is a full-time "language hacker," someone who devotes all of his time to finding better, faster, and more efficient ways to learn languages. Fluent in 3 Months: How Anyone at Any Age Can Learn to Speak Any Language from Anywhere in the World is a new blueprint for fast language learning. Lewis argues that you don't need a great memory or "the language gene" to learn a language quickly, and debunks a number of long-held beliefs, such as adults not being as good of language learners as children.
Author : Michael Erard
Publisher : Simon and Schuster
Page : 309 pages
File Size : 42,24 MB
Release : 2012-01-10
Category : History
ISBN : 1451628277
A “fascinating” (The Economist) dive into the world of linguistics that is “part travelogue, part science lesson, part intellectual investigation…an entertaining, informative survey of some of the most fascinating polyglots of our time” (The New York Times Book Review). In Babel No More, Michael Erard, “a monolingual with benefits,” sets out on a quest to meet language superlearners and make sense of their mental powers. On the way he uncovers the secrets of historical figures like the nineteenth-century Italian cardinal Joseph Mezzofanti, who was said to speak seventy-two languages, as well as those of living language-superlearners such as Alexander Arguelles, a modern-day polyglot who knows dozens of languages and shows Erard the tricks of the trade to give him a dark glimpse into the life of obsessive language acquisition. With his ambitious examination of what language is, where it lives in the brain, and the cultural implications of polyglots’ pursuits, Erard explores the upper limits of our ability to learn and use languages and illuminates the intellectual potential in everyone. How do some people escape the curse of Babel—and what might the gods have demanded of them in return?