Author : Anna Iversen
Publisher :
Page : pages
File Size : 25,55 MB
Release : 2019
Category :
ISBN :
According to the report of the Food and Agriculture Organization of the United Nations, due to population growth, food production must increase by 70% by 2050 to meet rising demand (FAO, 2009). Digital agricultural startups are one of the main players on the market who develop innovations which should assist in accomplishing this task. However, most of the startups fail during first three years without achieving critical mass. To understand what kind of obstacles exist on the market and what marketing strategies might help in overcoming them, 11 in-depth interviews with international digita...