Author : Richard Murray Alwyn Loyns
Publisher :
Page : 462 pages
File Size : 50,15 MB
Release : 1968
Category : Almond
ISBN :
[PDF] An Economic Analysis Of The Marketing Order For California Almonds eBook
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An Economic Analysis of the Marketing Orders for Walnuts and Almonds
Author : Suzanne Leigh Dash
Publisher :
Page : 338 pages
File Size : 21,90 MB
Release : 1982
Category : Almond industry
ISBN :
An Economic Analysis of the Marketing Orders for the California-Arizona Orange Industry
Author : Peter K. Thor
Publisher :
Page : 664 pages
File Size : 39,69 MB
Release : 1980
Category : Oranges
ISBN :
Dynamic Analysis of the World Almond Market and the United States Almond Marketing Order
Author : Peter George Bushnell
Publisher :
Page : 410 pages
File Size : 36,61 MB
Release : 1978
Category :
ISBN :
The Cooperative Marketing of Almonds
Author : John Robert Cox
Publisher :
Page : 432 pages
File Size : 35,53 MB
Release : 1956
Category : Almond
ISBN :
Return on Investment Analysis for the Almond Board of California
Author : Drakopoulos Vassileios
Publisher :
Page : 121 pages
File Size : 17,95 MB
Release : 2004-06-01
Category :
ISBN : 9781423518150
The purpose of this project is to complete the first phase of a broader research project concerning the exploration of the relationship between consumer attitudes and usage for almonds. It aims to provide the scientific methodology for assessing the effect promotional expenditures have on influencing consumer attitudes as well as relating that to the final impact on the demand for almonds. This project was conducted with the sponsorship of the Almond Board of California (ABC), an organization supervised by the United States Department of Agriculture, responsible for promoting the consumption and increasing the market share of the California produced almonds in the domestic and international markets. The primary objective of the project is to develop a methodology that links research, public relations and advertising expenditures made by the ABC, to Attitude, Awareness and Usage (AAU) measurements and eventually to almond shipping and pricing data. The ABC is required by legislation, to conduct a return on investment (ROT) analysis every five years. In conducting this analysis, the organization is interested in developing a management tool that can indicate ROI, but can also be used to identify the portfolio of investments that will maximize AAU (attitudes, awareness, usage). This would allow the ABC to assess the relative impact of its investments portfolio (promotional expenditures) and use this information to make the necessary adjustments in order to improve its effectiveness.
The Economic Analysis of Market Control in the California Cling Peach Industry
Author : Dwight Douglas Minami
Publisher :
Page : 386 pages
File Size : 44,44 MB
Release : 1977
Category :
ISBN :
Return on Investment Analysis for the Almond Board of California
Author :
Publisher :
Page : 121 pages
File Size : 21,89 MB
Release : 2004
Category :
ISBN :
The purpose of this project is to complete the first phase of a broader research project concerning the exploration of the relationship between consumer attitudes and usage for almonds. It aims to provide the scientific methodology for assessing the effect promotional expenditures have on influencing consumer attitudes as well as relating that to the final impact on the demand for almonds. This project was conducted with the sponsorship of the Almond Board of California (ABC), an organization supervised by the United States Department of Agriculture, responsible for promoting the consumption and increasing the market share of the California produced almonds in the domestic and international markets. The primary objective of the project is to develop a methodology that links research, public relations and advertising expenditures made by the ABC, to Attitude, Awareness and Usage (AAU) measurements and eventually to almond shipping and pricing data. The ABC is required by legislation, to conduct a return on investment (ROT) analysis every five years. In conducting this analysis, the organization is interested in developing a management tool that can indicate ROI, but can also be used to identify the portfolio of investments that will maximize AAU (attitudes, awareness, usage). This would allow the ABC to assess the relative impact of its investments portfolio (promotional expenditures) and use this information to make the necessary adjustments in order to improve its effectiveness.
An Economic Study of the California Almond Growers Exchange
Author : Carl August Scholl
Publisher :
Page : 544 pages
File Size : 46,36 MB
Release : 1927
Category : Almond
ISBN :
The Economics of Commodity Promotion Programs
Author : Harry Mason Kaiser
Publisher : Peter Lang
Page : 448 pages
File Size : 32,87 MB
Release : 2005
Category : Business & Economics
ISBN : 9780820472713
Mandated agricultural commodity promotion programs - such as «Got Milk» - are highly visible, economically important, and controversial. In recent years, these programs have spent more than $1 billion on generic commodity promotion. They are authorized by producer referenda and funded using mandatory commodity taxes on producers and/or handlers. These programs have been the subject of much dispute and litigation, especially in California, which is home to a large number of them. This book takes a comprehensive look at the economic consequences and the resulting legal implications of commodity promotion programs in California, and distills the key consequences for similar programs on a national scale.