[PDF] Air Asia Penetrating Into The South African Airline Industry eBook

Author : Weng Marc Lim
Publisher : GRIN Verlag
Page : 31 pages
File Size : 17,87 MB
Release : 2012-03-13
Category : Business & Economics
ISBN : 3656123748

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Research Paper (undergraduate) from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: High Distinction, Monash University Malaysia, Sunway Campus, course: Strategic Management, language: English, abstract: Air Asia is a low-cost carrier based in Kuala, Lumpur Malaysia which flies to over 66 successfully penetrated destinations in 18 countries worldwide. Nevertheless, this innovative organisation continuously seeks new potential markets for its investment. However, not all countries are an attractive prospect for a new investment. This book presents an analysis on the attractiveness of the South African airline industry along with Air Asia’s current internal states and strategies in an attempt to rationalise the viability of an investment decision into the state. The data collected entails from secondary sources ranging from academic journal articles, organisational websites and reports, online newspapers, to various databases. The main findings includes a favourable yet challenging immediate and macroeconomic environment conditions in South Africa, supporting internal strengths that were aligned with most key success factors for the investment plan taking into account certain drawbacks identified, and a well-positioned business-level and corporate-level strategy to take on a new investment in the state. It is concluded that the South African airline industry is a viable market in which Air Asia is able to weather those obstacles and achieve great success. Nonetheless, Air Asia is recommended to play safe and currently penetrate the industry on a smaller scale before operating in a larger scale.

Author : Anthea Paelo
Publisher :
Page : 53 pages
File Size : 46,94 MB
Release : 2017
Category :
ISBN :

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This paper examines the barriers to entry and expansion of competitor airlines in South Africa. The exit of 1Time from the market as well as the experience of FlySafair, a recent entrant, are used to draw lessons about competitive conditions and constraints that new airlines face in the market. The assessment shows that while the exogenous barriers to entry are not prohibitively high in South Africa (partly evidenced by the number of entrants), a history of repeated anti-competitive conduct by the national carrier, South Africa Airways, has contributed to these challenges. The analysis of price data covering 2014 and 2015 and information drawn from detailed firm-level interviews demonstrates the positive effects of entry in the South African market, including through reducing prices and increasing frequencies to smaller routes which has benefits for local economies. There is preliminary evidence that the entry of LCCs has also contributed to increased passenger volumes, although there are limitations in the data which is available to assess this further.

Author : Rizal Ahmad
Publisher :
Page : pages
File Size : 43,72 MB
Release : 2016
Category : Marketing
ISBN : 9789351508472

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This article details the development of AirAsia Malaysia from 2005 to 2008 and builds on a prior case, 'AirAsia: The Sky's the Limit'. Within only four years, AirAsia managed to expand its operations into another ten countries. In addition, through its associate company AsiaX, it launched long-haul low-cost air services from Malaysia to Australia and the United Kingdom. This article documents AirAsia's marketing strategy and discusses its approach towards 'market development' and 'product development'. The Blue Ocean Strategy concept is used as a tool to examine AirAsia's strategic moves.

Author : Charles E Schlumberger
Publisher : World Bank Publications
Page : 264 pages
File Size : 33,14 MB
Release : 2010-06-23
Category : Business & Economics
ISBN : 0821382063

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In Africa, where poor roads, ports, and railways often constrain efficient transportation, air transport holds great potential as a lever for economic growth and development. Yet Africa has suffered several decades of inefficient air services. Uncompetitive flag carriers, set up by newly independent African states, offered primarily intercontinental flights, while the domestic air service market remained underdeveloped and underserved. The 1999 pan-African treaty on liberalization of access to air transport markets, the Yamoussoukro Decision, attempted to address these shortcomings. Yet a decade later, only partial liberalization has been achieved. 'Open Skies for Africa: Implementing the Yamoussoukro Decision' reviews progress made in carrying out the treaty and suggests ways in which the liberalization process can be encouraged. The book analyzes the completed and still-pending steps toward implementation of the Yamoussoukro Decision, both on a pan-African level and within various regions. Special focus is given to the challenges posed by the poor aviation safety and security standards that exist in most African countries. Finally, the book measures the impact that certain policy steps of the Yamoussoukro Decision have had and evaluates the economic significance of air transportation and its full liberalization in Africa. The book concludes that the process of liberalizing African air services must continue, and provides policy recommendations for the way forward.

Author :
Publisher :
Page : 56 pages
File Size : 24,92 MB
Release : 1932-01
Category :
ISBN :

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Established in 1911, The Rotarian is the official magazine of Rotary International and is circulated worldwide. Each issue contains feature articles, columns, and departments about, or of interest to, Rotarians. Seventeen Nobel Prize winners and 19 Pulitzer Prize winners – from Mahatma Ghandi to Kurt Vonnegut Jr. – have written for the magazine.