[PDF] Advertising Worldwide eBook

Author : Ingomar Kloss
Publisher : Springer Science & Business Media
Page : 312 pages
File Size : 21,42 MB
Release : 2011-06-28
Category : Business & Economics
ISBN : 3642568114

GET BOOK

This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or boards of advertising? How are media data collected? How can specific target groups be addressed? Are there any specific habits in using media? Specialists from Australia, Belgium, Finland, France, Germany, India, Mexico, Russia, South Africa, Taiwan, and the USA provide comprehensive information on advertising conditions in their countries.

Author : Ingomar Kloss
Publisher : Springer Science & Business Media
Page : 312 pages
File Size : 49,48 MB
Release : 2000-11-27
Category : Business & Economics
ISBN : 9783540677130

GET BOOK

This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or boards of advertising? How are media data collected? How can specific target groups be addressed? Are there any specific habits in using media? Specialists from Australia, Belgium, Finland, France, Germany, India, Mexico, Russia, South Africa, Taiwan, and the USA provide comprehensive information on advertising conditions in their countries.

Author : Ingomar Kloss
Publisher : Springer Science & Business Media
Page : 356 pages
File Size : 40,45 MB
Release : 2012-12-06
Category : Business & Economics
ISBN : 3540247882

GET BOOK

This book deals with all aspects of advertising in various countries. It is a follow-up of Advertising Worldwide by the same editor. The book covers: Bulgaria, China, Greece, Hong Kong, Hungary, Ireland, Latvia, Malaysia, Singapore, South Korea, Spain, Switzerland, and the United Kingdom. It also contains a chapter on intercultural management as well as a case study of Barclaycard International. The authors are specialists from the respective countries. From the reviews: " This reader is an absolute must for all advertisers, agencies and students... " Werben und Verkaufen (Issue 40/2001)

Author : Armand Mattelart
Publisher : Routledge
Page : 427 pages
File Size : 33,6 MB
Release : 2005-09-20
Category : Social Science
ISBN : 1134942370

GET BOOK

A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

Author : Basil G. Englis
Publisher : Psychology Press
Page : 279 pages
File Size : 25,47 MB
Release : 2013-11-19
Category : Business & Economics
ISBN : 131775977X

GET BOOK

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.

Author : Monle Lee
Publisher : Routledge
Page : 452 pages
File Size : 49,85 MB
Release : 2005
Category : Business & Economics
ISBN : 0789022990

GET BOOK

The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.

Author : Mark Tungate
Publisher : Kogan Page Publishers
Page : 316 pages
File Size : 11,55 MB
Release : 2007
Category : Business & Economics
ISBN : 9780749448370

GET BOOK

Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

Author : David W. Schumann
Publisher : Psychology Press
Page : 359 pages
File Size : 32,49 MB
Release : 1999-04-01
Category : Business & Economics
ISBN : 1135672369

GET BOOK

The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age. Although there is a noticeable trend to define Web advertising by comparing it to traditional media, it is clear that Web advertising just won't fit the old mold. Keith Reinhard of DDB Needham actually articulates this linkage between the old and new in his invited chapter. What the reader will encounter in Advertising and the World Wide Web is a solid conception of how Web advertising is different from anything that has come before. There are numerous discussions on consumer and advertiser interactivity, the role of Web advertising within larger campaigns, audience segmentation, and alternative Web-based promotion formats. The five sections cover definition and theory, structure, specific applications, legal issues, and the voice of the practitioner. Although there remain a few nay-sayers concerning the future of Web advertising, the reader will be able to see just how incredibly high-impact this new medium has become and the vast potential that it holds for future promotional endeavors.

Author : Marieke K. de Mooij
Publisher :
Page : 610 pages
File Size : 44,77 MB
Release : 1994
Category : Business & Economics
ISBN :

GET BOOK

Presenting an overview of the environment of international marketing, this text explains the circumstances which make it different from advertising in the home-country. This edition has been updated with current information on the organizational and managerial aspects of advertising.