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Author : Curtis P. Haugtvedt
Publisher : Psychology Press
Page : 1892 pages
File Size : 10,69 MB
Release : 2018-12-07
Category : Psychology
ISBN : 1136676201

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This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

Author : Johnny Saldana
Publisher : SAGE
Page : 282 pages
File Size : 50,3 MB
Release : 2009-02-19
Category : Reference
ISBN : 1446200124

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The Coding Manual for Qualitative Researchers is unique in providing, in one volume, an in-depth guide to each of the multiple approaches available for coding qualitative data. In total, 29 different approaches to coding are covered, ranging in complexity from beginner to advanced level and covering the full range of types of qualitative data from interview transcripts to field notes. For each approach profiled, Johnny Saldaña discusses the method’s origins in the professional literature, a description of the method, recommendations for practical applications, and a clearly illustrated example.

Author : U.S. Global Change Research Program
Publisher : Cambridge University Press
Page : 193 pages
File Size : 13,56 MB
Release : 2009-08-24
Category : Business & Economics
ISBN : 0521144078

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Summarizes the science of climate change and impacts on the United States, for the public and policymakers.

Author : Thomas R. Yechout
Publisher : AIAA
Page : 666 pages
File Size : 16,80 MB
Release : 2003
Category : Aerodynamics
ISBN : 9781600860782

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Based on a 15-year successful approach to teaching aircraft flight mechanics at the US Air Force Academy, this text explains the concepts and derivations of equations for aircraft flight mechanics. It covers aircraft performance, static stability, aircraft dynamics stability and feedback control.

Author : Daniel Levitin
Publisher : Penguin UK
Page : 229 pages
File Size : 24,81 MB
Release : 2019-07-04
Category : Music
ISBN : 0241987369

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From the author of The Changing Mind and The Organized Mind comes a New York Times bestseller that unravels the mystery of our perennial love affair with music ***** 'What do the music of Bach, Depeche Mode and John Cage fundamentally have in common?' Music is an obsession at the heart of human nature, even more fundamental to our species than language. From Mozart to the Beatles, neuroscientist, psychologist and internationally-bestselling author Daniel Levitin reveals the role of music in human evolution, shows how our musical preferences begin to form even before we are born and explains why music can offer such an emotional experience. In This Is Your Brain On Music Levitin offers nothing less than a new way to understand music, and what it can teach us about ourselves. ***** 'Music seems to have an almost wilful, evasive quality, defying simple explanation, so that the more we find out, the more there is to know . . . Daniel Levitin's book is an eloquent and poetic exploration of this paradox' Sting 'You'll never hear music in the same way again' Classic FM magazine 'Music, Levitin argues, is not a decadent modern diversion but something of fundamental importance to the history of human development' Literary Review

Author : Johannes Lehmann
Publisher : Routledge
Page : 450 pages
File Size : 16,77 MB
Release : 2012-05-16
Category : Business & Economics
ISBN : 1136571205

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Biochar is the carbon-rich product when biomass (such as wood, manure or crop residues) is heated in a closed container with little or no available air. It can be used to improve agriculture and the environment in several ways, and its stability in soil and superior nutrient-retention properties make it an ideal soil amendment to increase crop yields. In addition to this, biochar sequestration, in combination with sustainable biomass production, can be carbon-negative and therefore used to actively remove carbon dioxide from the atmosphere, with major implications for mitigation of climate change. Biochar production can also be combined with bioenergy production through the use of the gases that are given off in the pyrolysis process. This book is the first to synthesize the expanding research literature on this topic. The book's interdisciplinary approach, which covers engineering, environmental sciences, agricultural sciences, economics and policy, is a vital tool at this stage of biochar technology development. This comprehensive overview of current knowledge will be of interest to advanced students, researchers and professionals in a wide range of disciplines.

Author : Jean-Baptiste Donnet
Publisher : Routledge
Page : 484 pages
File Size : 17,93 MB
Release : 2018-05-04
Category : Science
ISBN : 135146261X

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The second edition of this reference provides comprehensive examinations of developments in the processing and applications of carbon black, including the use of new analytical tools such as scanning tunnelling microscopy, Fourier transform infrared spectroscopy and inverse gas chromatography.;Completely rewritten and updated by numerous experts in the field to reflect the enormous growth of the field since the publication of the previous edition, Carbon Black: discusses the mechanism of carbon black formation based on recent advances such as the discovery of fullerenes; elucidates micro- and macrostructure morphology and other physical characteristics; outlines the fractal geometry of carbon black as a new approach to characterization; reviews the effect of carbon black on the electrical and thermal conductivity of filled polymers; delineates the applications of carbon black in elastomers, plastics, and zerographic toners; and surveys possible health consequences of exposure to carbon black.;With over 1200 literature citations, tables, and figures, this resource is intended for physical, polymer, surface and colloid chemists; chemical and plastics engineers; spectroscopists; materials scientists; occupational safety and health physicians; and upper-level undergraduate and graduate students in these disciplines.