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Purposive Diversification and Economic Performance

Author : John T. Scott
Publisher : Cambridge University Press
Page : 284 pages
File Size : 33,35 MB
Release : 1993-06-25
Category : Business & Economics
ISBN : 9780521430159

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This book examines product-line diversification of large manufacturing firms. It introduces and applies methodology that discerns groups of manufacturing industries related by complementarities in production, marketing, distribution, and research and development activities. Manufacturing firms intentionally vary production to exploit these complementarities, and Professor Scott uses evidence from U.S. manaufacturing to explore hypotheses about such purposive diversification and ensuing economic performance, including product diversification's effects on both static efficiency and the optimality of R&D investment. This study yields new perspectives on the policy debate about cooperation versus competition among firms: will industrial performance be better if leading firms cooperate on research, production, and marketing? Professor Scott shows that the answers depend on circumstances that vary with different industrial environments. His analysis offers insights about business strategy and public policy toward business combinations in conglomerate, vertical, and horizontal mergers and in cooperative R&D ventures.

The Management Problems of Diversification

Author : Stanley S. Miller
Publisher :
Page : 216 pages
File Size : 47,3 MB
Release : 1963
Category : Diversification in industry
ISBN :

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Pilot study of management problems of production diversification in 12 selected enterprises supplying components for the motor vehicle industry in the USA - covers technical aspects, marketing problems, economic implications, etc., and includes a description of the research methodology. References.