[PDF] A Strategic Analysis Of The Latest Entrant Into The South African Low Cost Airline Industry Mango eBook

Author : Johan Hough
Publisher : McGraw Hill
Page : 674 pages
File Size : 38,57 MB
Release : 2010-12-16
Category : Business & Economics
ISBN : 0077152476

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Based on the reputable US text the 2nd Southern African Edition of Crafting & Executing Strategy covers what every senior-level or entry-level MBA student in Southern Africa needs to know about crafting, executing and aligning business strategies, through presentation of core concepts and analytical techniques. A separate case and readings sections build on the main text by demonstrating the theory in practice. The core concepts are explained in language that Southern African students can grasp and provide relevant examples as used by small, medium and large SA companies.

Author : Charles E. Schlumberger
Publisher : World Bank Publications
Page : 259 pages
File Size : 30,24 MB
Release : 2014-10-02
Category : Business & Economics
ISBN : 1464802831

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This book identifies the premises and prerequisites of the low-cost carriers (LCC) model, and assesses whether it could be successful in less-developed countries, in particular in Sub-Saharan Africa. Specific attention is given to the impact of LCCs on traffic stimulation through lower fares, competition, and fare levels in the market.

Author : Weng Marc Lim
Publisher : GRIN Verlag
Page : 31 pages
File Size : 46,15 MB
Release : 2012-03-13
Category : Business & Economics
ISBN : 3656123748

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Research Paper (undergraduate) from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: High Distinction, Monash University Malaysia, Sunway Campus, course: Strategic Management, language: English, abstract: Air Asia is a low-cost carrier based in Kuala, Lumpur Malaysia which flies to over 66 successfully penetrated destinations in 18 countries worldwide. Nevertheless, this innovative organisation continuously seeks new potential markets for its investment. However, not all countries are an attractive prospect for a new investment. This book presents an analysis on the attractiveness of the South African airline industry along with Air Asia’s current internal states and strategies in an attempt to rationalise the viability of an investment decision into the state. The data collected entails from secondary sources ranging from academic journal articles, organisational websites and reports, online newspapers, to various databases. The main findings includes a favourable yet challenging immediate and macroeconomic environment conditions in South Africa, supporting internal strengths that were aligned with most key success factors for the investment plan taking into account certain drawbacks identified, and a well-positioned business-level and corporate-level strategy to take on a new investment in the state. It is concluded that the South African airline industry is a viable market in which Air Asia is able to weather those obstacles and achieve great success. Nonetheless, Air Asia is recommended to play safe and currently penetrate the industry on a smaller scale before operating in a larger scale.

Author : Eyden Samunderu
Publisher : Springer Nature
Page : 246 pages
File Size : 14,26 MB
Release : 2023-05-26
Category : Business & Economics
ISBN : 303129324X

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This book provides a comprehensive overview of the African air transport market from a strategic management perspective. Drawing on well-grounded theories, research applications and real-world case studies, it examines competition dynamics, interconnectivity, the growth of low-cost carriers, and demand patterns in air transport for both passenger and cargo traffic. It also presents an expert analysis on the introduction of the Single African Air Transport Market (SAATM), made possible by the liberalization of the air transport market, from a regulatory perspective. Based on the results of the analysis, the book evaluates both the benefits and limitations of an open skies agreement. Furthermore, it shed lights on the challenges and complexities of African public infrastructure investments and airport financing, discusses the impact of COVID-19, and provides strategic recommendations for airlines. The book is aimed at professionals in aviation and airline industries and students interested in the African air transport market.

Author : Anthea Paelo
Publisher :
Page : 53 pages
File Size : 23,79 MB
Release : 2017
Category :
ISBN :

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This paper examines the barriers to entry and expansion of competitor airlines in South Africa. The exit of 1Time from the market as well as the experience of FlySafair, a recent entrant, are used to draw lessons about competitive conditions and constraints that new airlines face in the market. The assessment shows that while the exogenous barriers to entry are not prohibitively high in South Africa (partly evidenced by the number of entrants), a history of repeated anti-competitive conduct by the national carrier, South Africa Airways, has contributed to these challenges. The analysis of price data covering 2014 and 2015 and information drawn from detailed firm-level interviews demonstrates the positive effects of entry in the South African market, including through reducing prices and increasing frequencies to smaller routes which has benefits for local economies. There is preliminary evidence that the entry of LCCs has also contributed to increased passenger volumes, although there are limitations in the data which is available to assess this further.

Author : Oxford Business Group
Publisher : Oxford Business Group
Page : 288 pages
File Size : 22,86 MB
Release : 2013-09-04
Category :
ISBN : 1907065857

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The Rainbow Nation benefits from an internationally competitive private sector, which accounts for roughly 70% of GDP, and extremely competitive infrastructure; its utility sector, for example, produces just under half of the total power generated on the African continent. South Africa represents by far the most developed market in Africa, but there are still some structural challenges it is grappling with. Government strategies have set a target of increasing labour market participation from 54% in 2010 to 65% by 2030, bringing the number of workers in the formal sector to 25.3m people and lowering unemployment from 25% to 6%. While its fiscal space is narrow, long-term investments in infrastructure, education and health are expected to be key to attaining its growth potential. Recent years have seen both the public and private sectors look to strengthen regulatory frameworks in mining and industry – in some cases, like the automotive sector, with impressive results.

Author : Kaizer Mabhilidi Nyatsumba
Publisher : Verity Publishers
Page : 414 pages
File Size : 20,86 MB
Release : 2021-01-29
Category : Business & Economics
ISBN : 9781990985119

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Successfully Implementing Turnaround Strategies in State-Owned Companies is based on comprehensive research into the implementation of turnaround strategies at South African Airways and Kenya Airways, and into the strategic restructuring which saw Ethiopian Airlines emerging as the most successful African airline. It is based on almost 50 interviews which the author, turnaround strategy scholar Kaizer Nyatsumba, had with a wide variety of stakeholders especially in South Africa and Kenya, among them Senior Executives, Board Members, Cabinet Ministers (among them Barbara Hogan, Malusi Gigaba and Nhlanhla Nene) and Labour Representatives.Informed by in-depth research, this book is a must-read for anybody interested in the subject of turnaround strategies and, especially, how the fortunes of ailing State-owned companies in South Africa, Kenya and elsewhere on the continent can be turned around successfully.

Author : Kenneth Button
Publisher : Routledge
Page : 156 pages
File Size : 33,83 MB
Release : 2019-12-12
Category :
ISBN : 9780367884130

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Africa is the smallest of the 'regional' aviation markets but one that Boeing and others expect to expand over the medium term. Developments on the continent that require the creation of robust and efficient air transport include growth in tourism, the export of 'exotics', and the emergence of modern manufacturing and high-tech industries. Africa's regional aviation markets generally lack good airports and air traffic control, viable airlines, and adequately skilled labour. Airline safety is also a major concern. Written by a 'Who's Who' of aviation specialists and policy makers, The Economics and Political Economy of African Air Transport fills an emerging void in the literature regarding Africa's aviation markets. Its original papers focus explicitly on the economic and political dimensions of the subject, although with relevance to the strategic planning and management of airlines and their associated infrastructure. Topics discussed include external and internal market efficiencies, air service liberalization, the emergence of new carriers, safety and security, low cost airline and other business models, and airport economics. Focusing on the broader issues surrounding the subject, this book will be of interest to both the aviation community and those with an interest in economic and social development.