Author : Joint Task Force of the U.S. Dept. of Agriculture and the State Universities and Land Grant Colleges
Publisher :
Page : 46 pages
File Size : 31,97 MB
Release : 1969
Category : Farm produce
ISBN :
[PDF] A National Program Of Research For Marketing And Competition eBook
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Competition in Higher Education Branding and Marketing
Author : Antigoni Papadimitriou
Publisher : Springer
Page : 261 pages
File Size : 24,75 MB
Release : 2017-10-06
Category : Education
ISBN : 3319585274
This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education. Empirical cases and literature analysis show that brand building is becoming a deliberate goal for higher education. This book illustrates student-institution dynamics, as well as the critical role of policy and professionalization to support branding and marketing strategies in higher education in relation to equity.
A National Program of Research for Sheep and Animals Other Than Cattle and Swine
Author : Joint Task Force of the U.S. Department of Agriculture and the State Universities and Land Grant Colleges
Publisher :
Page : 116 pages
File Size : 42,64 MB
Release : 1969
Category : Domestic animals
ISBN :
Proceedings of the ... National Conference of the American Marketing Association
Author : American Marketing Association. National Conference
Publisher :
Page : 636 pages
File Size : 41,94 MB
Release : 1962
Category : Marketing
ISBN :
Digital and Social Media Marketing
Author : Nripendra P. Rana
Publisher : Springer Nature
Page : 337 pages
File Size : 10,10 MB
Release : 2019-11-11
Category : Business & Economics
ISBN : 3030243745
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Effective Marketing Coordination
Author : American Marketing Association
Publisher :
Page : 718 pages
File Size : 36,71 MB
Release : 1961
Category : Marketing
ISBN :
A Report of the National Marketing Research Workshop
Author :
Publisher :
Page : 802 pages
File Size : 22,41 MB
Release : 1952
Category : Farm produce
ISBN :
National Agricultural Library Catalog
Author : National Agricultural Library (U.S.)
Publisher :
Page : 620 pages
File Size : 33,12 MB
Release : 1973
Category : Agriculture
ISBN :
Innovation, Key to Marketing Progress
Author : American Marketing Association. National Conference
Publisher :
Page : 724 pages
File Size : 14,57 MB
Release : 1963
Category : Marketing
ISBN :
Marketing Research Activities of U.S. Department of Agriculture
Author : United States. Congress. House. Committee on Agriculture. Subcommittee on Departmental Operations
Publisher :
Page : 158 pages
File Size : 19,73 MB
Release : 1971
Category : Produce trade
ISBN :