[PDF] A Guide To Doing Business In The European Common Market eBook

Author : Frans Somers
Publisher : Routledge
Page : 513 pages
File Size : 15,60 MB
Release : 2019-11-07
Category : Business & Economics
ISBN : 1000035395

GET BOOK

Doing business in Europe is increasingly becoming an everyday reality for many companies, not only large corporations, but also small and medium-sized enterprises. European Business Environment offers students a practical introduction to how to create, manage and develop business opportunities in the European Union. Taking a multidisciplinary approach to doing business in the EU, this textbook focuses on the European dimensions of economics, marketing and law. With case studies presented throughout the book, the relationship between business and the political institutions, policies and regulations of the European Union are explored. This is an essential introductory textbook for students at both undergraduate and graduate levels in a wide range of degree and professional programmes, including Economics, MBA, Law and Marketing. It is of particular relevance to students interested in the European context of these disciplines and can be used as a core textbook for courses in European Integration or Business and International Environment in Europe and other parts of the world.

Author : Gabriele Suder
Publisher : SAGE
Page : 572 pages
File Size : 10,72 MB
Release : 2018-09-24
Category : Business & Economics
ISBN : 1526455528

GET BOOK

The new third edition provides readers with the fundamental theories and concepts for understanding how business is done in Europe, linking it to the current European business environment through a range of up-to-date case studies and examples. Revised and updated to include recent changes in the economic and political climate of Europe, and thematic perspectives on key contemporary European challenges, the authors also bring into consideration non-EU Business in the EU as well as the way Brexit is likely to affect businesses. Also new to this edition: Examples and cases from a wider range of European member states, including Tesla, Airbnb, Ryanair, Belgian AB InBev’s acquisition of British SABMiller, and the expansion of Alibaba Group in Europe. Enhanced material on business in EFTA and CEFTA areas. Analysis of the effects digitalisation, business analytics and Artificial Intelligence have on business in Europe. Coverage of the challenges and opportunities stemming from migration and the refugee crisis. A specific focus on the gig and shared economy. An investigation into how sustainability and climate change agreements impact on business. The book is supported by online resources for lecturers and students, including an instructor’s manual, PowerPoint Slides, multiple choice questions, class-based role play instruction guides, chapter summaries, and links to relevant videos and podcasts. Suitable reading for students on European business modules at both undergraduate and postgraduate level.

Author : Heinz Commer
Publisher :
Page : 190 pages
File Size : 25,66 MB
Release : 1963
Category : European Economic Community countries
ISBN :

GET BOOK

A guidebook for businessmen. Discusses market surveys, production planning, trade marks, sales, advertsing, public relations, personnel training, and other problems. Lists European business associations (p.182-192).

Author : Roger Bennett
Publisher :
Page : 264 pages
File Size : 31,87 MB
Release : 1991
Category : Political Science
ISBN :

GET BOOK

A guide for the business person in the European Community, this book aims to provide the British entrepreneur with detailed and local information on expanding sales into the European Community.