Author : Kah Lin Goh
Publisher :
Page : 176 pages
File Size : 38,9 MB
Release : 1994
Category : Business ethics
ISBN :
A General Theory of Marketing Ethics
Kah Lin Goh
[PDF] A General Theory Of Marketing Ethics eBook
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SAGE Brief Guide to Marketing Ethics
Sage Publications
Author : Sage Publications
Publisher : SAGE
Page : 233 pages
File Size : 26,39 MB
Release : 2012
Category : Business & Economics
ISBN : 1412995140
With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing. The text is divided into four sections which contain important keywords that relate to those sections: Business Ethics, Ethics and the Marketing Mix, Ethics and the Promotional Mix, and Special Topics in Marketing Ethics. Each keyword entry is written by a scholar drawn from the fields of business and marketing ethics, and is a comprehensive essay on such crucial topics as ethical issues in pricing, green marketing, and deceptive advertising. Each essay includes a list of references and suggested readings for each article so that readers can find more information on those issues they are most interested in.
Ethics Theory and Business Practice
Mick Fryer
Author : Mick Fryer
Publisher : SAGE
Page : 473 pages
File Size : 48,10 MB
Release : 2014-10-27
Category : Business & Economics
ISBN : 1473909031
In his ground-breaking new textbook, Mick Fryer offers students of Business Ethics clear explanations of a range of theoretical perspectives, along with examples of how these perspectives might be used to illuminate the ethical challenges presented by business practice. The book includes: Realistic scenarios which gently introduce a theory and demonstrate how it can be applied to a real-life ethical dilemma that everyone can relate to, such as borrowing money from a friend Real organisational case studies in each chapter which illustrate how each theory can be applied to real business situations. Cases include Nike, Coca Cola, BMW, Shell, Starbucks and GSK ‘Pause for Reflection’ boxes and ‘Discussion Questions’ which encourage you to challenge the established notions of right and wrong, and empower you to develop your own moral code Video Activities in each chapter with accompanying QR codes which link to documentaries, films, debates and news items to get you thinking about real-life ethical dilemmas Visit the book’s companion website for self-test questions, additional web links and more at: study.sagepub.com/fryer
Ethics in Marketing
Patrick E. Murphy
Author : Patrick E. Murphy
Publisher : Taylor & Francis
Page : 213 pages
File Size : 42,89 MB
Release : 2016-12-13
Category : Business & Economics
ISBN : 1317235657
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.
Marketing Ethics
George G. Brenkert
Author : George G. Brenkert
Publisher : Wiley-Blackwell
Page : 276 pages
File Size : 38,40 MB
Release : 2008-03-03
Category : Business & Economics
ISBN :
This work addresses the ethical questions underlying major domains of marketing such as marketing research, distribution, advertising, and retailing.
A General Theory of Competition
Shelby D. Hunt
Author : Shelby D. Hunt
Publisher : SAGE Publications
Page : 321 pages
File Size : 27,76 MB
Release : 1999-11-30
Category : Business & Economics
ISBN : 1452221642
Hunt convincingly demonstrates that competition is not about dividing up limited resources but about creating more resources and thus competition is pro-society. This truly interdisciplinary book successfully develops a general theory of competition which is rich in explanatory breadth and depth. Consequently, executives and entrepreneuers, management consultants, public makers, and scholars and students in economics, law, political science, and business should read and study this book. —Robert F. Lusch, University of Oklahoma This book develops a new theory of competition. This theory – labeled "resource-advantage theory" – stems from no single research tradition, but draws on several different traditions in economics, management, marketing, and sociology. In this ground-breaking volume, Shelby Hunt articulates R-A theory, uses the theory to explain and predict economic phenomena, and shows how (and why) it explains and predicts such phenomena.
Handbook on Ethics and Marketing
Alexander Nill
Author : Alexander Nill
Publisher : Edward Elgar Publishing
Page : 461 pages
File Size : 27,48 MB
Release : 2015-06-29
Category : Business & Economics
ISBN : 1781003432
Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.
Marketing Ethics
N Craig Smith
Author : N Craig Smith
Publisher : SAGE Publications Limited
Page : 0 pages
File Size : 35,59 MB
Release : 2012-09-28
Category : Business & Economics
ISBN : 9781446208106
The burgeoning field of marketing ethics looks at the moral issues and controversies surrounding marketing theory and practice. This four-volume set focuses on understanding marketing ethics from a management perspective, including articles that: provide ways of thinking about marketing ethics; offer a descriptive account of how marketers make decisions with ethical content; present normative guidance for marketing decision-making; and address specific ethical issues in marketing practice. The editors' introduction provides an overview of the literature included in the set as well as identifying directions for future research.
Marketing Theory
Shelby D. Hunt
Author : Shelby D. Hunt
Publisher : Routledge
Page : 619 pages
File Size : 20,6 MB
Release : 2014-12-18
Category : Business & Economics
ISBN : 131746513X
One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.
The SAGE Handbook of Marketing Ethics
Lynne Eagle
Author : Lynne Eagle
Publisher : SAGE
Page : 975 pages
File Size : 24,2 MB
Release : 2020-10-05
Category : Business & Economics
ISBN : 1529738571
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections