[PDF] A Comprehensive Guide For Design Collection Analysis And Presentation Of Likert And Other Rating Scale Data eBook

Author : Ajit Roy
Publisher :
Page : 522 pages
File Size : 25,78 MB
Release : 2020-10-13
Category :
ISBN :

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It is observed that Researchers face a lot of difficulties in planning, design, collection, analysis and interpretation of Likert Scale data. Therefore, as an aid for the researchers it is attempted to write a book entitled 'A Comprehensive Guide for Design, Collection, Analysis and Presentation of Likert and other Rating Scale Data' on this subject with the following chapters 1. Basics of Likert Scale 2. General Issues of Likert Scaling 3. Templates for Creating Likert Scales 4. Basic Concepts of Measurement 5. Analysis of Likert Data 6. Appropriate Chart or Graph for Likert scale 7. Likert Scale Data Analysis with Statistical Software.This book discusses various efforts to identify, collect, analyse, improve, and present Likert data collected by rating scales such as Likert Scale. Most importunately the book illustrates, review, and critique several forms of collection, analysis, graphical presentation and interpretation of results from studies using rating scales. The most salient and striking features covered in this book are as followsDifferences between Likert-type or Likert scale dataLikert-type data is an ordinal data, therefore, non-parametric tests such as Mann Whitney-U test, Wilcoxon signed-rank test, Kruskal-Wallis test should be used in lieu of parametric tests.Likert scale data, on the other hand, are analysed as interval data. and analysis that can be performed includes mean for central tendency, standard deviations for variability, Pearson's r for bivariate analysis, t-test and ANOVA for comparing group means, and regression procedures for associations.For Likert-type data mode or median is used for measuring central tendency and frequencies for variability. Analysis appropriate for ordinal scale items that includes the chi-square measure of association, Kendall Tau B, and Kendall Tau C.The dispute over the use of parametric versus non-parametric methods for the analysis of Likert scale ordinal data has raged for the past eight decades is discussed fully and suggested the right one.Focuses on validity, reliability and analysis of the Likert ScalePictorial display of several ways in which statistical data may be presented pictorially such as different types of graphs and diagrams is covered.Demonstration for Calculating Descriptive Statistics, Chi-Square Goodness-of-Fit, Mann-Whitney U Test, Sign Test, Wilcoxon-Mann-Whitney test and Cronbach's alpha with examples using SPSS.

Author : Kohei Arai
Publisher : Springer Nature
Page : 511 pages
File Size : 48,18 MB
Release : 2023-12-14
Category : Technology & Engineering
ISBN : 3031474481

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This book is a collection of thoroughly well-researched studies presented at the Eighth Future Technologies Conference. This annual conference aims to seek submissions from the wide arena of studies like Computing, Communication, Machine Vision, Artificial Intelligence, Ambient Intelligence, Security, and e-Learning. With an impressive 490 paper submissions, FTC emerged as a hybrid event of unparalleled success, where visionary minds explored groundbreaking solutions to the most pressing challenges across diverse fields. These groundbreaking findings open a window for vital conversation on information technologies in our community especially to foster future collaboration with one another. We hope that the readers find this book interesting and inspiring and render their enthusiastic support toward it.

Author : Paul E. Spector
Publisher : SAGE
Page : 84 pages
File Size : 40,93 MB
Release : 1992
Category : Psychology
ISBN : 9780803943414

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Intended for the social scientist who must develop a rating on attitudes, values and opinions, this text provides information on the construction of more effective scales. It includes information on how to validate a scale and how to develop a summated rating scale based on classical test theory.

Author : Anol Bhattacherjee
Publisher : CreateSpace
Page : 156 pages
File Size : 32,55 MB
Release : 2012-04-01
Category : Science
ISBN : 9781475146127

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This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.

Author : Mike Allen
Publisher : SAGE Publications
Page : 2013 pages
File Size : 18,4 MB
Release : 2017-04-11
Category : Social Science
ISBN : 1483381420

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Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.

Author : Jack J. Phillips
Publisher : Pfeiffer
Page : 900 pages
File Size : 22,91 MB
Release : 2008-02-08
Category : Business & Economics
ISBN : 9780787996024

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The six-book Measurement and Evaluation Series offers comprehensive, detailed, and best-in-field guidance to measuring the learning function in organizations from the leading authorities in the field, Jack and Patti Phillips. These six books provide proven tools, templates, and step-by-step guidance to plan, collect, measure, calculate, communicate, and evaluate ROI for the learning function -- an increasingly key strategic process

Author : Mounia Lalmas
Publisher : Springer Nature
Page : 116 pages
File Size : 46,1 MB
Release : 2022-05-31
Category : Computers
ISBN : 3031022890

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User engagement refers to the quality of the user experience that emphasizes the positive aspects of interacting with an online application and, in particular, the desire to use that application longer and repeatedly. User engagement is a key concept in the design of online applications (whether for desktop, tablet or mobile), motivated by the observation that successful applications are not just used, but are engaged with. Users invest time, attention, and emotion in their use of technology, and seek to satisfy pragmatic and hedonic needs. Measurement is critical for evaluating whether online applications are able to successfully engage users, and may inform the design of and use of applications. User engagement is a multifaceted, complex phenomenon; this gives rise to a number of potential measurement approaches. Common ways to evaluate user engagement include using self-report measures, e.g., questionnaires; observational methods, e.g. facial expression analysis, speech analysis; neuro-physiological signal processing methods, e.g., respiratory and cardiovascular accelerations and decelerations, muscle spasms; and web analytics, e.g., number of site visits, click depth. These methods represent various trade-offs in terms of the setting (laboratory versus ``in the wild''), object of measurement (user behaviour, affect or cognition) and scale of data collected. For instance, small-scale user studies are deep and rich, but limited in terms of generalizability, whereas large-scale web analytic studies are powerful but negate users' motivation and context. The focus of this book is how user engagement is currently being measured and various considerations for its measurement. Our goal is to leave readers with an appreciation of the various ways in which to measure user engagement, and their associated strengths and weaknesses. We emphasize the multifaceted nature of user engagement and the unique contextual constraints that come to bear upon attempts to measure engagement in different settings, and across different user groups and web domains. At the same time, this book advocates for the development of ``good'' measures and good measurement practices that will advance the study of user engagement and improve our understanding of this construct, which has become so vital in our wired world.

Author : Johnny Saldana
Publisher : SAGE
Page : 282 pages
File Size : 33,4 MB
Release : 2009-02-19
Category : Reference
ISBN : 1446200124

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The Coding Manual for Qualitative Researchers is unique in providing, in one volume, an in-depth guide to each of the multiple approaches available for coding qualitative data. In total, 29 different approaches to coding are covered, ranging in complexity from beginner to advanced level and covering the full range of types of qualitative data from interview transcripts to field notes. For each approach profiled, Johnny Saldaña discusses the method’s origins in the professional literature, a description of the method, recommendations for practical applications, and a clearly illustrated example.

Author : Stefanie A. Wind
Publisher : SAGE Publications
Page : 159 pages
File Size : 50,31 MB
Release : 2022-12-19
Category : Social Science
ISBN : 1071855387

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Items with ordered response categories are common in survey research, such as when respondents are asked how much they agree with certain statements. But how large are the differences between categories of response, and how well do they distinguish between respondents? This volume is the first to introduce the evaluation of rating scales to an audience of survey researchers. Evaluating Rating Scale Functioning for Survey Research provides researchers with an overview of rating scale analysis along with practical guidance on how to conduct such analyses with their own survey data. Author Stefanie A. Wind presents three categories of methods: Rasch models; non-Rasch Item Response Theory (IRT) models; and non-parametric models, together with practical examples. Tutorials, datasets, and software code (R and Facets) to accompany the book are available on the book’s website.

Author : William Nugent
Publisher : Oxford University Press
Page : 184 pages
File Size : 41,26 MB
Release : 2010
Category : Social Science
ISBN : 0195369629

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Single system, or single case, design studies are a convenient method for evaluating practice, allowing professionals to track clients' response to treatment and change over time. They also allow researchers to gather data where it might be difficult to conduct a study involving treatment and control groups; in a school setting, or a community mental health agency, for example, random assignment may be impossible, whereas individual student or client progress across time can be more easily monitored.This pocket guide reviews a wide range of techniques for analyzing single system design data, including visual analysis methods, graphical methods, and statistical methods. From basic visual observation to complex ARIMA statistical models for use with interrupted time series designs, numerous data analysis methods are described and illustrated in this unique and handy book. The author frankly describes limitations and strengths of the data analysis methods so that readers can select an appropriate method and use the results responsibly in order to improve practice and client well-being.This accessible yet in-depth introduction will serve as a highly practical resource for doctoral students and researchers alike.