Full Read and Download Reference eBook
42 Rules Of Product Management 2nd Edition Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of 42 Rules Of Product Management 2nd Edition book. This book definitely worth reading, it is an incredibly well-written.
Author : Brian Lawley
Publisher : Happy About
Page : 115 pages
File Size : 11,8 MB
Release : 2010
Category : Product management
ISBN : 1607730863
The world's leading product management experts--authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers--each share one rule they think is critical to succeed in product management.
Author : Brian Lawley
Publisher : Happy About
Page : 126 pages
File Size : 15,56 MB
Release : 2012
Category : Product management
ISBN : 160773091X
42 Rules of Product Management is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here. The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!
Author : Michael Griego
Publisher : Happy About
Page : 129 pages
File Size : 30,53 MB
Release : 2009
Category : Business & Economics
ISBN : 1607730324
Griego, a professional sales consultant and trainer to Fortune 500 firms and leading Silicon Valley technology firms, reduces the keys to sales effectiveness to 42 rules of successful salesmanship that apply to all selling efforts, from high-tech enterprise sales to the non-technology sales.
Author : Rosemary Coates
Publisher : Happy About
Page : 133 pages
File Size : 22,18 MB
Release : 2013-07
Category : Business & Economics
ISBN : 1607730979
Doing business in China is tougher than you think. Not only is the culture vastly different, but China's experience in manufacturing is still developing. It will be a few years before the majority of manufacturers are up to world standards. In the meantime, quality, contract laws, schedules and logistics must be closely monitored. As a result, the things Westerners must do to be successful are far different from dealing with American or European manufacturers. The best way to quickly come up to speed on these differences and how to handle them is to learn from the experience of others. Through over 20 extraordinary executive interviews, Rosemary Coates captured the essence of sourcing and manufacturing in China. '42 Rules for Sourcing and Manufacturing in China (2nd Edition)' is a pragmatic approach that every businessperson headed to China must read. For business people who are experienced in doing business in China, or for first-time visitors, this book will provide valuable insights from real executives and experts. These executives offer their personal experiences and recommendations about sourcing and manufacturing in China. Going beyond simple cultural do's and don'ts, you will discover: how business is really done how you can make things happen in China the mistake westerners often make, and how to avoid them what made these executives successful Based on her 25 years of supply chain experience, much of it spent living and working across Asia, Rosemary Coates has become an expert on doing business in China. Her own personal experiences in China are interwoven into this book.
Author : Mitchell Levy
Publisher : Happy About
Page : 144 pages
File Size : 21,15 MB
Release : 2012-12
Category : Business & Economics
ISBN : 1607731029
Forty experts discuss how they have written books for their professional success, thereby increasing their credibility and enhancing their reputations.
Author : Matt LeMay
Publisher :
Page : 200 pages
File Size : 28,45 MB
Release : 2022
Category :
ISBN : 9781098119720
Product management has become a critical function for modern organizations, from small startups to global enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product managers are visionary leaders building products that delight customers. In practice, product managers are thoughtful facilitators navigating difficult conversations, frustrating compromises, and hard-won incremental gains. In this thoroughly revised and expanded second edition of his beloved Product Management in Practice, author Matt LeMay provides the practical, day-to-day guidance that product managers need to navigate an ambiguous role in a fast-changing world. Updated and expanded for the era of remote and hybrid work, Product Management in Practice answers the tricky questions that you may have been afraid to ask about the real-world practice of product management. For current and aspiring product managers, this book explores: Choosing clarity over comfort to avoid disastrous miscommunications Learning to love the unique constraints of your role and organization Talking to users and working with executives Crafting simple and actionable product strategies Choreographing space and time to facilitate remote collaboration Avoiding pointless arguments about Agile.
Author : Lilia Shirman
Publisher : Happy About
Page : 131 pages
File Size : 11,45 MB
Release : 2009
Category : Business & Economics
ISBN : 1607730006
Marketing, sales, and business development executives face constant pressure to boost revenue. This book is a brainstorming tool meant to provoke discussion and creativity within executive teams who are looking to boost their top line numbers. '42 Rules for Growing Enterprise Revenue' is based on two concepts: No effective effort to grow a company is ever contained within a single function There is no silver bullet -- you have to keep trying new things and making bets So, this isn't a marketing or sales book; it doesn't focus on a single idea or framework. Instead, it discusses many different ways that companies have succeeded in boosting sales. This collection of practical ideas about the strategies that raise sales combines Lilia Shirman's observations from almost 20 years of experience in marketing, business development, strategic alliance management and operations with stories and lessons from other technology business leaders. The rules cover a broad spectrum of concepts, including: Laying the foundation for growth New market entry Sales enablement Solutions Industry specialization Demonstrating value Some rules are reminders of the things you know you "should do" but never implemented. Others might spark new ideas, or inspire different approaches to old ones. A few are warnings about the roadblocks you'll want to avoid. All are practical, concise, and actionable.
Author : David Coleman
Publisher : Happy About
Page : 160 pages
File Size : 42,70 MB
Release : 2013-01-15
Category : Business & Economics
ISBN : 1607731118
Whether you are a 5-person team or a 50,000 person company some of the same rules for successful collaboration apply. The more you share what you know the more it is worth; understanding a person's local context is more critical to successful collaboration than any technology you may use. Based on years of research, an encyclopedic knowledge of collaborative technologies, and a realization that collaboration is hard to do successfully, Mr. Coleman provides a holistic view on collaboration. Through a variety of contributions from his social networks, others have contributed their best rules for collaboration based on their experience. The holistic approach (People, Process and Technology) is the organizing principle for the book and each rule can be found in the appropriate section. Managers, CEOs, Venture Capitalists, or anyone that has to work with other people at a distance every day can get great benefit from this book. Readers of this book will walk away with a much better idea how to be successful in their interactions with others via the computer. It will help people who are on teams separated geographically, as well as managers and executives. The book filled with high-tech nuggets of wisdom for programmers and IT professionals. But it also has practical rules that apply to anyone who works with others.
Author : Laura Lowell
Publisher : Happy About
Page : 110 pages
File Size : 48,34 MB
Release : 2012-07-06
Category : Business & Economics
ISBN : 1607730928
The `42 Rules of Marketing - 2nd Edition¿ is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 20+ years. The idea behind this unique look at marketing was to create a series of helpful reminders; things that marketers know they should do, but don¿t always have the time or patience to do. The book touches on everything from tradeshows and PR to customer advocacy, market research and the role of humor in marketing. The author shares tips and tricks to ensure your marketing messages reach the intended audience. After all, isn¿t that the point?
Author : Bud Bilanich
Publisher : Happy About
Page : 136 pages
File Size : 36,82 MB
Release : 2012-11
Category : Business & Economics
ISBN : 160773110X
Author Bilanich, The Common Sense Guy, has been helping people succeed for more than 30 years. He's spent the last 10 years studying successful people, cracking the code to success, and shares what he's learned in this guide.