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Author : Laura Lowell
Publisher : Happy About
Page : 111 pages
File Size : 10,66 MB
Release : 2007-09
Category : Business & Economics
ISBN : 0979942802
A compilation of ideas, theories, and practical approaches to marketing challenges, this text summarizes the actions marketers know they should do but but don't always have the time or patience for.
Author : Laura Lowell
Publisher : Happy About
Page : 109 pages
File Size : 23,22 MB
Release : 2012-07
Category : Business & Economics
ISBN : 0979942810
The '42 Rules of Marketing - 2nd Edition' is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 20+ years. The idea behind this unique look at marketing was to create a series of helpful reminders; things that marketers know they should do, but don't always have the time or patience to do. The book touches on everything from tradeshows and PR to customer advocacy, market research and the role of humor in marketing. The author shares tips and tricks to ensure your marketing messages reach the intended audience. After all, isn't that the point?
Author : Phil Burton
Publisher : Happy About
Page : 131 pages
File Size : 49,56 MB
Release : 2012
Category : Business & Economics
ISBN : 1607730812
Annotation A collection of product marketing wisdom and insights from 42 experts from around the world exposes readers to the experience and knowledge of a group of the world's leading product marketing experts with a range of perspectives in both consumer and business markets.
Author : Mari Anne Vanella
Publisher : Happy About
Page : 110 pages
File Size : 10,97 MB
Release : 2012-11
Category : Business & Economics
ISBN : 1607730995
Vanella's easy-to-read guide gives concise, easy-to-implement methods to get results with cold calls.
Author : Salvatore Smith
Publisher : Createspace Independent Publishing Platform
Page : 94 pages
File Size : 39,81 MB
Release : 2018-05-10
Category :
ISBN : 9781718623521
The book touches on everything from tradeshows and PR to customer advocacy, market research and the role of humor in marketing. The author shares tips and tricks to ensure your marketing messages reach the intended audience. After all, isn't that the point?
Author : Leon Shirman
Publisher : Happy About
Page : 114 pages
File Size : 27,36 MB
Release : 2012-11
Category : Business & Economics
ISBN : 1607731126
In "42 Rules of Sensible Investing (2nd Edition)", Leon Shirman shares his practical insights on personal investment strategies and philosophies, and on picking winning stocks. These views are heavily influenced by successful long-term approaches used by modern investing legends, such as Benjamin Graham, Warren Buffett and Peter Lynch. The book provides a checklist of concise, practical, and sensible rules that are indispensable in assessing investment ideas. You will read about investing principles that can be used to evaluate your portfolio and immediately implement changes if necessary. Some rules are common sense advice. Some you may have already heard about. And some could definitely cause controversy: Why index funds perform better than most other actively managed funds How diversification can sometimes be a bad idea Why long term, investing in stocks is less risky than in bonds or bills Why it makes sense to stay invested at all times How simple process of stock picking is better than a complex one
Author : Meridith Elliott Powell
Publisher : Happy About
Page : 129 pages
File Size : 30,89 MB
Release : 2010
Category : Business & Economics
ISBN : 1607730820
Powell draws on her 20-plus years in sales to present a practical step-by-step guide on how to find the right prospects, build profitable relationships, close more sales, and turn customers into champions for your business.
Author : Shelly Alcorn, CAE
Publisher : Happy About
Page : 129 pages
File Size : 27,51 MB
Release : 2015-03-02
Category : Business & Economics
ISBN : 1607731193
Play predates the development of human culture and our brains are hard-wired to use play as a tool to accelerate learning, strategically explore unfamiliar environments and develop collaborative social connections. Games are human created, formalized structures and processes designed to maximize engagement and get the most out of the "play" impulse. In fact, gaming comes so naturally to us we don’t even notice it for what it is.
Two examples of large scale gaming structures include our educational and political systems. Going deeper into understanding how gaming structures work, and intentionally applying those mechanics can give us an advantage when designing experiences meant to engage our members in the work of our associations.
Although games have been with us since we first learned to scratch marks on small rocks, what is new is the impact the internet and technology is having on games and players alike. What was simple activity in the past, is rapidly turning into a large scale social phenomenon. At some point the term "gamer" will lose it relevancy and we will recognize gamers for what they are - an increasingly sophisticated class of experience consumers.
Games are the first mass media of the 21st century and gaming literacy is an essential skill all executives, staff and volunteers need to develop in order to attract, appeal to and invite a new generation of players to play the association game.
In this book, we take a simple, practical approach to helping you and your volunteers take these ideas one step farther. By using these 42 rules, you will be able to use simple gaming mechanics to increase member engagement, improve educational outcomes and build community in your industry or profession.
Author : Melinda L. Roberts
Publisher : Happy About
Page : 143 pages
File Size : 47,17 MB
Release : 2012-09
Category : Family & Relationships
ISBN : 1607730731
42 rules for divorcing with children offers practical advice for managing a healthy divorce, building a better team of Exes with children living in two houses, minimizing stress and anxiety on all fronts, and constructing positive relationships with open and consistent communication.
Author : David Meerman Scott
Publisher : John Wiley & Sons
Page : 487 pages
File Size : 41,47 MB
Release : 2024-08-15
Category : Business & Economics
ISBN : 1394282176
The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by your buyers. The most important and comprehensive update to this international bestseller yet shows you details about the pros and cons of using generative AI, the most significant development in modern marketing and public relations since the first edition of this book was published back in 2007. The definitive guide on the future of marketing used as a primary resource in thousands of companies and hundreds of university courses, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention exactly when your audience is eager to hear from you Gain valuable insights through compelling case studies and real-world examples, showing you how to use the latest AI tools without losing the personal touch in your communications WThe ninth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.