[PDF] 30 Second Beer eBook

Author : Sophie Atherton
Publisher :
Page : 163 pages
File Size : 43,63 MB
Release : 2019-03-14
Category :
ISBN : 1782405488

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Mutli-million dollar branded or small-scale craft creation? Lager or ale? Boldly quaffed or genteelly sipped? However you enjoy your beer, you may not know as much about it as you think. 30-Second Beer is here to enlighten you, with a trip around the world's beers, a look at brewing history, a dissection of the different sorts of brew and their unique characteristics, and an up-to-date overview of the current craft scene and the various (and ever-changing) fashions in beer drinking. 50 topics, divided under seven chapter headings, offering short, witty summaries, whether covering the basics or trade secrets. You'll pick up the knowledge without noticing--and by the time you reach the last page, you'll be able to hold your own with local beer experts anywhere in the world.

Author : Jeff Alworth
Publisher : Workman Publishing
Page : 657 pages
File Size : 22,71 MB
Release : 2015-08-11
Category : Cooking
ISBN : 0761184287

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“The only book you need to understand the world’s most popular beverage. I swear on a stack of these, it’s a thumping good read.”––John Holl, editor of All About Beer Magazine and author of The American Craft Beer Cookbook Imagine sitting in your favorite pub with a friend who happens to be a world-class expert on beer. That’s this book. It covers the history: how we got from gruel-beer to black IPA in 10,000 years. The alchemy: malts, grains, and the miracle of hops. The variety: dozens of styles and hundreds of recommended brews (including suggestions based on your taste preferences), divided into four sections––Ales, Wheat Beers, Lagers, and Tart and Wild Ales––and all described in mouthwatering detail. The curiosity: how to read a Belgian label; the talk of two Budweisers; porter, the first superstyle; and what, exactly, a lager is. The pleasure. Because you don’t merely taste beer, you experience it. Winner of a 2016 IACP Award “Covers a lot of ground, from beer styles and brewing methods to drinking culture past and present. There’s something for beer novices and beer geeks alike.”––Ken Grossman, founder, Sierra Nevada Brewing Co. “Erudite, encyclopedic, and enormously entertaining aren’t words you normally associate with beer, but The Beer Bible is no ordinary beer book. As scinitillating, diverse, and refreshing as man’s oldest alcoholic beverage itself.”––Steve Raichlen, author of Project Smoke and How to Grill

Author : Randy Mosher
Publisher : Storey Publishing, LLC
Page : 377 pages
File Size : 38,11 MB
Release : 2017-04-04
Category : Cooking
ISBN : 1612127789

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This completely updated second edition of the best-selling beer resource features the most current information on beer styles, flavor profiles, sensory evaluation guidelines, craft beer trends, food and beer pairings, and draft beer systems. You’ll learn to identify the scents, colors, flavors, mouth-feel, and vocabulary of the major beer styles — including ales, lagers, weissbeirs, and Belgian beers — and develop a more nuanced understanding of your favorite brews with in-depth sections on recent developments in the science of taste. Spirited drinkers will also enjoy the new section on beer cocktails that round out this comprehensive volume.

Author : Ben Robinson
Publisher : Workman Publishing
Page : 161 pages
File Size : 46,93 MB
Release : 2018-10-02
Category : Cooking
ISBN : 1523501103

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A tour de force of 100 tips and tricks, Beer Hacks is the ultimate guide to becoming a better beer drinker. Discover the very best and most creative ways to serve, share, store, and savor your favorite brews. There’s problem solving: Warm beer? Chill a bottle in about a minute with a can of compressed air. DIY projects: Turn empty bottles into guitar slides. Party tricks: The only thing you need to know to safely tap a keg—and the one foolproof technique for shotgunning a beer. Flavor bombs: A French press is all you need to infuse ale with fresh berries. Whether you’re replenishing after a workout (that’s right: beer has electrolytes), or relishing the singular tranquility of a shower beer, Beer Hacks is the ultimate guide to taking drinking to the next level, making it more fun and more practical. Includes an emergency bottle opener on the front cover!

Author : Robert W. Bly
Publisher : Holt Paperbacks
Page : 431 pages
File Size : 48,41 MB
Release : 2007-04-01
Category : Business & Economics
ISBN : 1429900156

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The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy

Author : Lawrence A. Wenner
Publisher : Peter Lang
Page : 340 pages
File Size : 46,13 MB
Release : 2009
Category : Art
ISBN : 9781433100765

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Contemporary gendered identity." --Book Jacket.