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Author : General Motors Corporation. Oldsmobile Division
Publisher :
Page : 128 pages
File Size : 16,38 MB
Release : 1969
Category : Oldsmobile automobile
ISBN :
Author : General Motors Corporation. Oldsmobile Division. Service Department
Publisher :
Page : pages
File Size : 44,94 MB
Release : 1968
Category : Oldsmobile automobile
ISBN :
Author : General Motors Corporation. Oldsmobile Division
Publisher :
Page : 89 pages
File Size : 28,8 MB
Release : 1970
Category : Oldsmobile automobile
ISBN :
Author : General Motors Corporation. Oldsmobile Division
Publisher :
Page : 106 pages
File Size : 19,31 MB
Release : 1964
Category : Oldsmobile automobile
ISBN :
Author : General Motors Corporation. Oldsmobile Division
Publisher :
Page : 120 pages
File Size : 28,44 MB
Release : 1966
Category : Oldsmobile automobile
ISBN :
Author : General Motors Corporation. Oldsmobile Division
Publisher :
Page : 133 pages
File Size : 32,2 MB
Release : 1968
Category : Oldsmobile automobile
ISBN :
Author : General Motors Corporation. Oldsmobile Division
Publisher :
Page : 156 pages
File Size : 24,83 MB
Release : 1973
Category : Oldsmobile automobile
ISBN :
Author : Diego Rosenberg
Publisher : CarTech Inc
Page : 194 pages
File Size : 46,53 MB
Release : 2016-10-14
Category : Transportation
ISBN : 161325203X
As the muscle car wars developed in the early 1960s, auto manufacturers scrambled to find catchy marketing campaigns to entice the buying public into their dealerships. General Motors, Ford, and Chrysler, with all their divisions, as well as AMC and Studebaker, inevitably sank billions of dollars into one-upmanship in an effort to vie for the consumer's last dollar. Automotive writer Diego Rosenberg examines the tactics and components used by manufacturers in waging war against one another in the muscle car era. Manufacturers poured millions into racing programs, operating under the principle of "Win on Sunday, Sell on Monday." Cars were given catchy nicknames, such as The GTO Judge, Plymouth Roadrunner, Cobra, and Dodge Super Bee. Entire manufacturer lines were given catchy marketing campaigns, such as Dodge's Scat Pack, AMC's Go Package, and Ford's Total Performance. From racing to commercials to print ads, from dealer showrooms to national auto shows, each manufacturer had its own approach in vying for the buyer's attention, and gimmicks and tactics ranged from comical to dead serious. Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s takes you back to an era when options were plentiful and performance was cheap. You will relive or be introduced to some of the cleverest marketing campaigns created during a time when America was changing every day.
Author : General Motors Corporation. Oldsmobile Division
Publisher :
Page : 188 pages
File Size : 33,56 MB
Release : 1970
Category : Oldsmobile automobile
ISBN :
Author : John Gunnell
Publisher :
Page : 290 pages
File Size : 34,65 MB
Release : 2002
Category : Antiques & Collectibles
ISBN : 9780873492621
This full-color reference to more than four decades of American-made muscle cars covers Ford, Pontiac, Chevrolet, AMC, Oldsmobile, Dodge, Plymouth, and more. Every car is featured in full-color. Listings include original specs, options, production figures, and a pricing guide with six condition grades.