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Author : Stephen Charters
Publisher : Routledge
Page : 376 pages
File Size : 20,10 MB
Release : 2006
Category : Business & Economics
ISBN : 0750666358
"Wine and Society: The social and cultural context of a drink examines the cultural forces which have shaped both how wine is made and the way in which it is consumed. It's divided into four parts and illustrated by case studies from around the world."--BOOK JACKET.
Author : Steve Charters
Publisher : Routledge
Page : 375 pages
File Size : 29,43 MB
Release : 2006-08-11
Category : Business & Economics
ISBN : 1136348875
Wine is becoming increasingly popular in the Anglophone world and there are many books available which describe how and where it is made. However, none address the fundamental questions of different structures of production and how the consumer relates to the product – this book is the first to do just that. Wine and Society: the cultural and social context of wine production and consumption looks at the relationship between wine production and marketing, focussing in consumer behaviour and cultural attitudes. Divided into four parts, it examines the context of wine production, the wine consumer and the social context of wine, discussing the following themes: * That the core of wine production and consumption is shaped by historical, geographical and cultural factors. * Wine production – European and new world looking at the different kinds of producer and how the varying background of each shapes their perspective on what they produce * Terroir and appellations: why demarcation and sense of place became important, how they are used to achieve marketing differentiation, and the 'benefits’ (or otherwise) to the customer. * The contemporary wine consumer and lifestyle factors – looking at wine clubs, tourism, education, culture and literature * The politics and economics of wine – from supporting rural industries in France to protecting customers from deception and health risks. Suitable for third year and post-graduate students of hospitality, wine (both in production and marketing), wine tourism, gastronomy and related courses, it encourages students to think critically about the issues raised by using real life case studies and examples from around the world, also including press releases and marketing campaigns.
Author :
Publisher :
Page : 882 pages
File Size : 29,39 MB
Release : 1996
Category : Wine and wine making
ISBN :
Author :
Publisher :
Page : 16 pages
File Size : 29,90 MB
Release : 1972
Category : Wine and wine making
ISBN :
Author : G. Campbell
Publisher : Springer
Page : 281 pages
File Size : 47,6 MB
Release : 2007-12-25
Category : Business & Economics
ISBN : 0230609902
This collection of essays comprises a number of case studies from key wine-growing regions and countries around the world. Contributors focus on the development of the wine business and its overall importance and impact in terms of the regional and domestic economy and the international economy
Author : Steve Charters
Publisher : Routledge
Page : 376 pages
File Size : 37,27 MB
Release : 2006-08-11
Category : Business & Economics
ISBN : 1136348867
Wine is becoming increasingly popular in the Anglophone world and there are many books available which describe how and where it is made. However, none address the fundamental questions of different structures of production and how the consumer relates to the product – this book is the first to do just that. Wine and Society: the cultural and social context of wine production and consumption looks at the relationship between wine production and marketing, focussing in consumer behaviour and cultural attitudes. Divided into four parts, it examines the context of wine production, the wine consumer and the social context of wine, discussing the following themes: * That the core of wine production and consumption is shaped by historical, geographical and cultural factors. * Wine production – European and new world looking at the different kinds of producer and how the varying background of each shapes their perspective on what they produce * Terroir and appellations: why demarcation and sense of place became important, how they are used to achieve marketing differentiation, and the 'benefits’ (or otherwise) to the customer. * The contemporary wine consumer and lifestyle factors – looking at wine clubs, tourism, education, culture and literature * The politics and economics of wine – from supporting rural industries in France to protecting customers from deception and health risks. Suitable for third year and post-graduate students of hospitality, wine (both in production and marketing), wine tourism, gastronomy and related courses, it encourages students to think critically about the issues raised by using real life case studies and examples from around the world, also including press releases and marketing campaigns.
Author : Ted Murphy
Publisher :
Page : pages
File Size : 20,91 MB
Release : 2013-11-30
Category :
ISBN : 9780982945018
A Kingdom of Wine A Celebration of Ireland's Winegeese charts the drinking traditions, wine making and wine trading history of the Irish from pre-Christian times to the present day. A collection of mainly Irish made wine artifacts and wine labels of Winegeese throughout the world enhance this colorful publication, along with quotations from poets who have celebrated wine throughout the years.
Author : John Varriano
Publisher : Reaktion Books
Page : 282 pages
File Size : 34,73 MB
Release : 2022-10-24
Category : Cooking
ISBN : 186189886X
For oenophiles, casual wine-drinkers, and aesthetes alike, an informative and entertaining history sure to delight even the most sensitive palates. From celebrations of Bacchus in ancient Rome to the Last Supper and casual dinner parties, wine has long been a key component of festivities, ceremonies, and celebrations. Made by almost every civilization throughout history, in every part of the world, wine has been used in religious ceremonies, inspired artists and writers, been employed as a healing medicine, and, most often, sipped as a way to relax with a gathering of friends. Yet, like all other forms of alcohol, wine has also had its critics, who condemn it for the drunkenness and bad behavior that arise with its overconsumption. Wine can render you tongue-tied or philosophical; it can heal wounds or damage health; it can bring society together or rend it. In this fascinating cultural history of wine, John Varriano takes us on a tour of wine’s lively story, revealing the polarizing effect wine has had on society and culture through the ages. From its origins in ancient Egypt and Mesopotamia to the expanding contemporary industries in Australia, New Zealand, and America, Varriano examines how wine is made and how it has been used in rituals, revelries, and remedies throughout history. In addition, he investigates the history of wine’s transformative effects on body and soul in art, literature, and science from the mosaics of ancient Rome to the poetry of Dickinson and Neruda and the paintings of Caravaggio and Manet. A spirited exploration, this book will delight lovers of sauvignon blanc or pinot noir, as well as those who are interested in the rich history of human creativity and consumption.
Author : Charles L. Sullivan
Publisher : Univ of California Press
Page : 456 pages
File Size : 48,70 MB
Release : 1998-10
Category : Cooking
ISBN : 0520213513
Sullivan's encyclopedic handbook traces the Golden State's wine industry from its mission period and Gold Rush origins down to last year's planting and vintage statistics--a complete reference, in handy A to Z format. 75 photos plus maps & tables.
Author : John C. Hartsock
Publisher : Cornell University Press
Page : 200 pages
File Size : 38,44 MB
Release : 2011-04-15
Category : Cooking
ISBN : 0801460751
"June is a time when the vineyardist thins and trains shoots, which seem to grow inches a day. During thinning and training one learns intimately about the personality of the grapevine. It is a strange creature, and one can see why in ancient Greece and Rome it represented the cycles of life. The bark on the main trunk tends to be cracked and crumpled, hanging in threads in some places, and reminiscent of a withered old man. It’s not pretty to look at. But the vine comes to life in the smooth brown canes that were young growth the year before, and then in the tender, rubbery green shoots of the current season." In 1998, Gary and Rosemary Barletta purchased seven acres of land on the eastern shore of Cayuga Lake. Descending to the west from the state route that runs along on the ridge overlooking the lake, the land was fertile, rich with shalestone and limestone bedrock, and exposed to moderating air currents from the lake. It was the perfect place to establish a vineyard, and the Barlettas immediately began to plant their vines and build the winery about which they had dreamed for years. The Barlettas’ story, as John C. Hartsock tells it, is a window onto the world of contemporary craft winemaking, from the harsh realities of business plans, vineyard pests, and brutal weather to the excitement of producing the first vintage, greeting enthusiastic visitors on a vineyard tour, and winning a gold medal from the American Wine Society for a Cabernet Franc. Above all, Seasons of a Finger Lakes Winery describes the connection forged among the vintner, the vine, and terroir. This ancient bond, when tended across the cycle of seasons, results in excellent wines and the satisfaction, on the part of the winemaker and the wine enthusiast, of tasting a perfect harvest in a single glass. Today, Long Point Winery sits on seventy-two acres (eight of which are under cultivation with vinifera grapes) and produces sixteen varieties of wine, a number of which are estate wines made from grapes grown on their property. With interest in winemaking continuing to grow, the Barlettas’ experience of making award-winning wines offers both practical advice for anyone running (or thinking of running) their own winery, whether in the Finger Lakes or elsewhere, as well as insights into the challenges and joys of pursuing a dream.