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"Promoting Your Union" outlined six of the best strategies for unions to reach out to non-union workers to get more and better organizing leads. This book covers the next stage in the process: Best practices for turning organizing leads into organized workplaces.
As the American labour movement mobilizes for a major resurgence through new organizing, this text presents research on union organizing strategies. The introduction defines the context of the current climate and subsequent chapters include community-based organizing and building
The Million Dollar Organizer is the ultimate resource for union organizers committed to building more powerful unions. These are innovative techniques to take back your industry, and leave the competition in the dust. Want to recruit more members than ever before? Want to survive the gauntlet of local union politics? Tired of ineffective techniques taught by academics with zero union organizing experience? Put proven strategies to work for you. Protect your reputation and cement a foundation for a solid union organizing career. Whether you are a novice or a seasoned veteran, this ground-breaking union organizing book will help you leave a legacy that lasts. You will discover how to win more campaigns, recruit union activists, maximize your time, avoid career-ending mistakes, develop better listening skills, balance work and family, all while building a legacy that lasts.
In Rebuilding Labor Ruth Milkman and Kim Voss bring together established researchers and a new generation of labor scholars to assess the current state of labor organizing and its relationship to union revitalization. Throughout this collection, the focus is on the formidable challenges unions face today and on how they may be overcome.-publisher description.
Do you know the 6 most effective ways to reach non-union workers? Promoting Your Union is a book to help union organizers get more organizing leads, create outreach plans to bring in new members and build the power of their unions. Despite restrictive labour laws, there are unions organizing successfully and growing. If we use look at what they are doing differently, we can find ways to organize in spite of the challenges. The ideas in this book aren't based on what might work - or abstract models of trade unionism - but actual best practices from union organizers who are using these tactics in the field. Ultimately union organizing isn't about signing cards - it's about empowering people and changing lives. It's about building power and improving conditions for working people as a whole. We can't do this reaching 30 people at a time - shop by shop. We need to create plans to reach thousands of workers. For free training videos on four of the best ideas from this book visit http: //www.PromotingYourUnion.com Here's what you'll find inside: Chapter 1: Setting Organizing Targets that Encourage Growth Chapter 1 looks at how to set targets in your outreach plan so that your organizing wins build on each other. It will show you the 5 criteria to consider when creating a targeting strategy. Chapter 2: Communicating the Union Advantage Chapter 2 sets out how to create a core outreach message for non-union workers and how to talk with the type of person likely to contact a union. Chapter 3: Measuring Your Outreach Efforts Chapter 3 examines how to measure and track your outreach efforts to find out what is working and find areas where you have opportunities for growth. Chapter 4: Creating an Online Lead Generating Machine More non-union workers view your union's join page than read your leaflets or speak to your organizers. Union organizers need to fundamentally change how they use the Internet. Chapter 4 shows how to create an organizing website that is effective at generating leads. Chapter 5: The Agitation / Education Campaign Agitation/education campaigns are long-term campaigns that will help you keep in touch with workers at strategic targets without leaving burnt turf from failed drives. Chapter 6: The 10,000 Prospect Strategy The 10,000 prospect strategy is a campaign to build up a large contact database of non-union workers in your sector, build a relationship with these workers and then turn the contacts into organizing leads. Chapter 7: Using Facebook for Union Organizing While many unions have experimented using social media, most haven't succeeded in getting the number of leads they would like. Chapter 7 looks at how to use Facebook to help get organizing leads for your union. Chapter 8: Reaching Workers Before They Enter the Workforce By investing early we can build a relationship with workers in our industry before they enter the workforce. Chapter 9: Getting Organizing Leads from Members Engaging members in organizing and building a culture of organizing are critical to building union density. Chapter 9 covers your organizing department's biggest asset - your union's members.
Our country needs strong unions once again. Some 82% of money generated last year went to the richest 1% of the global population while the poorest half saw no increase at all.Soaring housing prices, lack of affordable child care and crippling levels of student debt for graduates mean putting off starting a family for many, and struggling just to get by for others.We can't apologize for uniting with other working people, our neighbours and our co-workers to advance our own interests because it is morally the right thing to do and the only way to create the type of society we want to live in. This 25 page booklet is a call to action that we must be proud to be trade unionists and not apologize for having unions do what unions are supposed to do.
Today, organized labor is fighting for its very existence. They're using every weapon at their disposal - including every channel of communication, running corporate campaigns, and influencing politics and legislation with large donations. Their foot soldiers are waging an all-out war against corporate America, and the spoils of victory are your employees. In Union Proof: Creating Your Successful Union Free Strategy, Peter Bergeron, a 33-year veteran of labor relations and human resources, shares his experiences, offers advice and gives you the "best practices" that truly make a difference in remaining union-free. Far from a legal text, Peter provides the practical tools and advice that can help you make union representation irrelevant within your organization. Peter J. Bergeron spent most of his 33+ years of service with General Dynamics, managing all areas of Human Resources with particular emphasis on Labor/Employee Relations and Union Avoidance. Most notably, Peter's primary successful union avoidance experience thwarted many large union organizing efforts at one of General Dynamics' largest non-union production facilities. Peter was utilized by numerous General Dynamics business units throughout the country to lead counterorganizing efforts in campaigns ranging from as few as 13 to as many as 6,500 employees. Peter earned BA in Psychology from Villanova University and a MS in Systems Management from the University of Southern California.
The labor movement is weak and divided. Some think that it is dying. But Julius Getman, a preeminent labor scholar, demonstrates through examination of recent developments that a resurgent labor movement is possible. He proposes new models for organizing and innovating techniques to strengthen the strike weapon. Above all, he insists that unions must return to their historical roots as a social movement.