[PDF] Understanding The Business Of Global Media In The Digital Age eBook

Author : Micky Lee
Publisher : Routledge
Page : 236 pages
File Size : 36,39 MB
Release : 2017-10-16
Category : Social Science
ISBN : 1134972601

GET BOOK

This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. Focusing on three main approaches – media economics, critical political economy, and production studies – the authors provide an empirically rich analysis of ownership, organizational structures and culture, business strategies, markets, networks of strategic alliances, and state policies as they relate to global media. Examples throughout involve both traditional and digital media and are taken from different regions and countries to illustrate how the media business is influenced by interconnected historical, political, economic, and social factors. In addition to introducing today’s convergent world of global media, the book gives readers a greater understanding of their own potential roles within the global media industries.

Author : Dal Yong Jin
Publisher : Routledge
Page : 174 pages
File Size : 47,33 MB
Release : 2019-09-02
Category : Social Science
ISBN : 1000681289

GET BOOK

Global media expert Dal Yong Jin examines the nexus of globalization, digital media, and contemporary popular culture in this empirically rich, student-friendly book. Offering an in-depth look at globalization processes, histories, texts, and state policies as they relate to the global media, Jin maps out the increasing role of digital platforms as they have shifted the contours of globalization. Case studies and examples focus on ubiquitous digital platforms, including Facebook, YouTube, and Netflix, in tandem with globalization so that the readers are able to apply diverse theoretical frameworks of globalization in different media milieu. Readers are taught core theoretical concepts which they should apply critically to a broad range of contemporary media policies, practices, movements, and technologies in different geographic regions of the world – North America, Europe, Africa, Latin America, and Asia – with a view to determining how they shape and are shaped by globalization. End-of-chapter discussion questions prompt further critical thinking and research. Students doing coursework in digital media, global media, international communication, and globalization will find this new textbook to be an essential introduction to how media have influenced a complex set of globalization processes in broad international and comparative contexts.

Author : Terry Flew
Publisher : Bloomsbury Publishing
Page : 361 pages
File Size : 18,89 MB
Release : 2018-03-03
Category : Social Science
ISBN : 1350306444

GET BOOK

This key textbook provides a comprehensive and up-to-date account of developments in international communication worldwide. Taking a comparative approach to the major theories of global media, Terry Flew looks at the rise of global media production networks and the emergence of 'media cities', multiculturalism, and the question of a global media culture. This engaging book raises the question of whether we are now in a 'post-global' age, and discusses whether there is a stable global communications order, or instead a stage of increased competition among digital and traditional media, and between the US and emergent powers such as China. Drawing on a wide range of perspectives, and written by a renowned author, this is an essential introduction for undergraduate and postgraduate students of media studies, communication studies and cultural studies, and anyone interested in the study of media and globalization.

Author : John Vernon Pavlik
Publisher : Columbia University Press
Page : 362 pages
File Size : 10,38 MB
Release : 2008
Category : Business & Economics
ISBN : 0231142080

GET BOOK

Digital technologies have fundamentally altered the nature and function of media in our society. This book critically examines digital innovations and their positive and negative implications.

Author : John V. Pavlik
Publisher :
Page : 364 pages
File Size : 40,90 MB
Release : 2008-05-12
Category : Business & Economics
ISBN :

GET BOOK

Digital technologies have fundamentally altered the nature and function of media in our society. This book critically examines digital innovations and their positive and negative implications.

Author : Belinha S. De Abreu
Publisher : Peter Lang Incorporated, International Academic Publishers
Page : 0 pages
File Size : 45,9 MB
Release : 2016
Category : Computer-assisted instruction
ISBN : 9781433128448

GET BOOK

How do we connect with one another? How do the media portray different cultures and beliefs? What messages are often omitted from media? How do we connect what we see in the worldwide media to the classroom? This book, divided into four parts, serves to answer many of these questions. In Part 1, readers are provided with a historical look at media literacy education while glimpsing the future of this educational movement. Part 2 curates voices from around the globe, from practitioners to researchers, who provide a look at issues that are of consequence in our worldwide society. Part 3 focuses on education through cases studies that give educational perspectives and assessment opportunities. The final section, «Take Action, » offers the reader resources for growing global media literacy around the world. This timely resource provides a look at how media literacy education has become a global and interconnected dialogue brought about by the evolution of technology.

Author : Terhi Rantanen
Publisher : SAGE
Page : 194 pages
File Size : 21,90 MB
Release : 2005
Category : Language Arts & Disciplines
ISBN : 9780761973133

GET BOOK

In this provocative book Terhi Rantanen challenges conventional ways of thinking about globalization and shows how it cannot be understood without studying the role of the media. Rantanen begins with an accessible overview of globalization and the pivotal role of the media.

Author : Richard Rooke
Publisher : Routledge
Page : 283 pages
File Size : 32,52 MB
Release : 2013-11-04
Category : Social Science
ISBN : 1317866061

GET BOOK

This introductory textbook for Media and Communication Studies students is designed to encourage observation and evaluation of the European media in the digital age, enabling students to grasp key concepts and gain a broad and clear overview of the area. It also introduces the principal debates, developments (legislative, commercial, political and technological) and issues shaping the European media today, and examines in depth the mass media, digital media, the internet and new media policy. Understanding todays media scene from print to audiovisual needs a wider view and this book helps make comprehensible the European media within a broader global media landscape. The text is pedagogically rich and explores a variety of approaches to help the reader gain a better understanding of the European media world. Students are encouraged to start thinking about statistics, relating this to economics, analysing regulations, and combining media theories with theories of European Union integration. The book also includes the use of case studies, illustrations, summaries, critical reflections and directions to wider reading. The European Media in the Digital Age is recommended for all Media Studies students and is also of key interest to students of Politics and Policy, Business Studies, International Studies and European Studies

Author : Alan B. Albarran
Publisher : Iowa State Press
Page : 362 pages
File Size : 23,18 MB
Release : 1998
Category : Business & Economics
ISBN : 9780813826905

GET BOOK

This text studies the increasing international marketplace for media companies, exploring the mergers and acquisitions, the impact of technology, and the implications of changing regulatory policies and a growing world economy that are the most salient features of this scene.