[PDF] Tribes eBook

Author : Seth Godin
Publisher : Penguin
Page : 164 pages
File Size : 22,22 MB
Release : 2008-10-16
Category : Business & Economics
ISBN : 9781591842330

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The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process. It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so. With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead. If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle. Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.

Author : Joshua Greene
Publisher : Penguin
Page : 434 pages
File Size : 25,59 MB
Release : 2014-12-30
Category : Science
ISBN : 0143126059

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“Surprising and remarkable…Toggling between big ideas, technical details, and his personal intellectual journey, Greene writes a thesis suitable to both airplane reading and PhD seminars.”—The Boston Globe Our brains were designed for tribal life, for getting along with a select group of others (Us) and for fighting off everyone else (Them). But modern times have forced the world’s tribes into a shared space, resulting in epic clashes of values along with unprecedented opportunities. As the world shrinks, the moral lines that divide us become more salient and more puzzling. We fight over everything from tax codes to gay marriage to global warming, and we wonder where, if at all, we can find our common ground. A grand synthesis of neuroscience, psychology, and philosophy, Moral Tribes reveals the underlying causes of modern conflict and lights the way forward. Greene compares the human brain to a dual-mode camera, with point-and-shoot automatic settings (“portrait,” “landscape”) as well as a manual mode. Our point-and-shoot settings are our emotions—efficient, automated programs honed by evolution, culture, and personal experience. The brain’s manual mode is its capacity for deliberate reasoning, which makes our thinking flexible. Point-and-shoot emotions make us social animals, turning Me into Us. But they also make us tribal animals, turning Us against Them. Our tribal emotions make us fight—sometimes with bombs, sometimes with words—often with life-and-death stakes. A major achievement from a rising star in a new scientific field, Moral Tribes will refashion your deepest beliefs about how moral thinking works and how it can work better.

Author : Sebastian Junger
Publisher : Hachette UK
Page : 103 pages
File Size : 24,39 MB
Release : 2016-05-24
Category : Social Science
ISBN : 145556639X

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We have a strong instinct to belong to small groups defined by clear purpose and understanding--"tribes." This tribal connection has been largely lost in modern society, but regaining it may be the key to our psychological survival. Decades before the American Revolution, Benjamin Franklin lamented that English settlers were constantly fleeing over to the Indians-but Indians almost never did the same. Tribal society has been exerting an almost gravitational pull on Westerners for hundreds of years, and the reason lies deep in our evolutionary past as a communal species. The most recent example of that attraction is combat veterans who come home to find themselves missing the incredibly intimate bonds of platoon life. The loss of closeness that comes at the end of deployment may explain the high rates of post-traumatic stress disorder suffered by military veterans today. Combining history, psychology, and anthropology, Tribe explores what we can learn from tribal societies about loyalty, belonging, and the eternal human quest for meaning. It explains the irony that-for many veterans as well as civilians-war feels better than peace, adversity can turn out to be a blessing, and disasters are sometimes remembered more fondly than weddings or tropical vacations. Tribe explains why we are stronger when we come together, and how that can be achieved even in today's divided world.

Author : Amy Chua
Publisher : Penguin
Page : 305 pages
File Size : 36,81 MB
Release : 2018
Category : History
ISBN : 0399562850

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Discusses the failure of America's political elites to recognize how group identities drive politics both at home and abroad, and outlines recommendations for reversing the country's foreign policy failures and overcoming destructive political tribalism at home.

Author : Carl Waldman
Publisher : Infobase Publishing
Page : 386 pages
File Size : 39,84 MB
Release : 2014-05-14
Category : Indians of North America
ISBN : 1438110103

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A comprehensive, illustrated encyclopedia which provides information on over 150 native tribes of North America, including prehistoric peoples.

Author : William S. Simmons
Publisher : University Press of New England
Page : 347 pages
File Size : 18,58 MB
Release : 2018-03-06
Category : Social Science
ISBN : 1512603171

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Spanning three centuries, this collection traces the historical evolution of legends, folktales, and traditions of four major native American groups from their earliest encounters with European settlers to the present. The book is based on some 240 folklore texts gathered from early colonial writings, newspapers, magazines, diaries, local histories, anthropology and folklore publications, a variety of unpublished manuscript sources, and field research with living Indians.

Author : Ethan Watters
Publisher : Bloomsbury USA
Page : 272 pages
File Size : 35,34 MB
Release : 2004-10-26
Category : Social Science
ISBN : 9781582344416

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In his early thirties, Ethan Watters began to realize that none of his friends were following the paths of their parents. Instead of settling down in couples and starting families, they lived and vacationed in groups, worked together at businesses they'd started, and met every week for dinner. As he started to document this phenomenon, he encountered countless other "tribes," in cities all over the U.S. Watters explores why tribe members have embraced this structure and what kind of affection and stability they find there, and contends that the conventional wisdom painting Generation X as isolated, selfish slackers may hide an unexpected, much warmer picture.

Author : Joel Kotkin
Publisher : Random House (NY)
Page : 376 pages
File Size : 39,15 MB
Release : 1993
Category : Business & Economics
ISBN :

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This explosive and controversial examination of business, history, and ethnicity shows how "global tribes" have shaped the world's economy in the past--and how they will dominate its future. "From the Trade Paperback edition.

Author : Avi Shankar
Publisher : Routledge
Page : 348 pages
File Size : 13,35 MB
Release : 2012-06-25
Category : Business & Economics
ISBN : 1136414673

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Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social ‘links’ (social relationships) are more important than the things (brands etc.) The aim of this book is therefore to offer a systematic overview of the area that has been defined as “cultures of consumption”- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. It will be essential to everyone who needs to understand the new paradigm in consumer research, brand management and communications management.