[PDF] The One Person Marketing Plan Workbook eBook

Author : C. J. Hayden
Publisher :
Page : 74 pages
File Size : 30,73 MB
Release : 2014-07-12
Category :
ISBN : 9780692255834

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Professionals, consultants, and coaches! Build a powerful six-month marketing plan to sustain your success with the Get Clients Now!(tm) system. The One-Person Marketing Plan(tm) Workbook gives you a clear focus for all your marketing efforts, tells you exactly what to do and when to do it, helps you budget your time and money wisely, and creates consistency in your marketing. This workbook will teach you how to create a marketing plan that fits any budget, where to spend your effort for the best results, what mix of business types will meet your revenue goals, and how to choose the right tools and tactics for your situation. The One-Person Marketing Plan Workbook is based on C.J. Hayden's popular Get Clients Now! system. It's recommended as the "next step" after Get Clients Now! because it answers several questions the Get Clients Now! book doesn't address: How much marketing will it take to reach your sales and revenue goals? How much time and money can you afford to spend on marketing? How can you market for more than one line of business at the same time? How can you build a business model that supports your financial goals? Readers of Get Clients Now! will value The One-Person Marketing Plan Workbook as a companion workbook or a more advanced sequel. For new readers, The One-Person Marketing Plan Workbook can also stand alone.

Author : James C. Makens
Publisher : Prentice Hall
Page : 0 pages
File Size : 29,34 MB
Release : 1988
Category : Marketing
ISBN : 9780135585375

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A blueprint covering the analysis, pricing, sales, advertising, budget, forecast, and other plans for marketing a product.

Author : Allan Dib
Publisher : Page Two
Page : 0 pages
File Size : 34,44 MB
Release : 2021-01-25
Category : Business & Economics
ISBN : 1989603688

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WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.

Author : Jonathan Talbot
Publisher :
Page : 98 pages
File Size : 28,6 MB
Release : 2005
Category : Business & Economics
ISBN : 9780970168139

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A workbook for artists. Completing the exercises in this book will provide the artist with a personalized step-by-step marketing and action plan for selling his or her work.

Author : C. J. Hayden
Publisher : Amacom Books
Page : 239 pages
File Size : 21,94 MB
Release : 2007
Category : Business & Economics
ISBN : 9780814473740

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Get Clients Now empowers readers with practical, proven strategies for choosing the right marketing tactics for their situation and personality, diagnosing exactly what's missing in their marketing and fixing it, and replacing unproductive cold calling with the power of relationship marketing Filled with hundreds of tool and techniques, as well as a powerful 28-day plan that enables readers to energise their marketing efforts and dramatically increase their client base, the second edition contains up-to-the-minute strategies for relationship-based marketing in the Internet age. Key features Features a foreword by Jay Conrad Levinson, author of the Guerilla Marketing series, who also has this to say: Get Clients Now not only tells you the absolute truth about landing new clients, but also can transform you from a marketing amateur into a marketing genius Contains all new material on how to use the latest Internet marketing techniques like ezines, search engine optimisation, and blogging...and much more Packed with over 100 tactics, tools, and foolproof recipes customizable for any professional service business A popular speaker and seminar leader, C.J. has presented hundreds of programs on relationship marketing, fearless self-promotion, and entrepreneurial success to corporate clients, professional associations, and small businesses

Author : Herman Pool
Publisher : Morgan James Publishing
Page : 147 pages
File Size : 16,9 MB
Release : 2016-10-25
Category : Business & Economics
ISBN : 1630479616

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“Communicates very complicated ideas in a very simple manner” (Jay Conrad Levinson, author of Guerrilla Marketing). Who says marketing has to takes weeks or months—or even hours—to plan and execute? All you need is sixty minutes, an open mind, and One Hour Marketing. If you’ve been running your business on empty because marketing seemed too confusing, too difficult, or too time-consuming, relax. One Hour Marketing tells you what you need to know to make your marketing work—fast! In a book you can read in one hour, Herman Pool shows you why marketing works, and how you can build a plan in an hour, then execute it without huge time commitments. Read this book and you will: * learn what steps to take to make your marketing work * discover how to identify your ideal target market to make sales easier * build an actionable marketing plan quickly * understand the essential methods and tools you need to succeed You’ll even learn the secrets to getting the work done—without having to do the work yourself.

Author : William M. Luther
Publisher : AMACOM Div American Mgmt Assn
Page : 340 pages
File Size : 45,59 MB
Release : 2001
Category : Business & Economics
ISBN : 9780814426159

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Packed with recent case-history thumbnails, all-new information on Internet marketing, and a thorough updating throughout, the third edition of "The Marketing Plan" outlines a comprehensive, systematic approach that guarantees results.

Author : Malcolm McDonald
Publisher : John Wiley & Sons
Page : 712 pages
File Size : 42,39 MB
Release : 2011-03-29
Category : Business & Economics
ISBN : 0470670126

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Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: Planning for integrated marketing communications and digital marketing Developing multichannel strategy Developing the CRM plan Marketing effectiveness and accountability Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. "It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written. It is a best-seller in Europe and I strongly recommend the book to anyone with an interest in marketing planning." —Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York "I am extremely impressed by the step lucidity of what is presented." —Dr D. H. Eaton, North Carolina University "A book reaching the quantities sold of Marketing Plans must be a book that is really used. It is not difficult to see why. Malcolm McDonald writes about what to do in marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends with –ing." —Kenneth Simmonds, Professor of Marketing and International Business, London Business School "Malcolm McDonald is clearly one of the most respected Professors of Marketing in Europe and the author of a number of outstanding books. The fact that Marketing Plans has been such a massive seller offers testimony of this. McDonald writes with clarity and insight that is becoming increasingly rare today. It is powerful, up to date and has proved that it works. I recommend it to you!" —John D. Ryans, Jr, Bridgestone Professor of International and Professor of International Marketing, Kent State University, Ohio

Author : Dee Blick
Publisher : FilamentPublishing Ltd
Page : 383 pages
File Size : 31,79 MB
Release : 2011
Category : Business & Economics
ISBN : 1905493770

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This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that you can implement immediately, you'll find it on every page. You'll learn how to: plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sells, effectively troubleshoot when your marketing is not delivering, make your website a magnet for visitors and loads more! Dee Blick is a respected business author and a multi-award winning Fellow of the Chartered Institute of Marketing. Dee has 27 years marketing experience gained working with small businesses from all sectors. She is internally renowned for her practical approach to small business marketing and for getting results on the smallest of marketing budgets. Dee has also built a reputation as a formidable marketing troubleshooter. A speaker, columnist and small business marketing practioner, Dee is also the author of 'Powerful Marketing on a Shoestring Budget for Small Businesses'. Yorkshire born and bred, Dee lives with her husband and two sons in Sussex.

Author : John Westwood
Publisher : Kogan Page Publishers
Page : 380 pages
File Size : 28,72 MB
Release : 2005
Category : Business & Economics
ISBN : 9780749441784

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Planning is one of the most important roles of management, and a company's marketing plan is a key input to their business strategy. It should identify the most promising business opportunities and outline how to penetrate, capture and maintain positions in identified markets. Yet many books on marketing plans are overly academic, long on theory and short on examples. The Marketing Planning Workbook is an antidote to that approach. Highly practical and only including as much theory as is necessary, it will help anyone to understand the principles of marketing planning so that they can assemble any type of plan. The whole planning process is dealt with step by step, using models of six small businesses in a range of industries. Topics covered include: what is a marketing plan, the marketing audit, setting marketing objectives, devising marketing strategies, distribution, advertising, sales promotion, planning for a new product, developing new sales areas, budgets, income statements, and writing and presenting a plan.Small businesses do not have surplus people to do their marketing planning. This book will enable busy people to prepare marketing plans in a time-effective manner.