[PDF] The Economy Of Beauty eBook

Author : Martha Laham
Publisher : Rowman & Littlefield
Page : 301 pages
File Size : 39,56 MB
Release : 2020-10-10
Category : Business & Economics
ISBN : 1538138050

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Made Up exposes the multibillion-dollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks, techniques, and technologies. Cosmetics magnate Charles Revson, a founder of Revlon, was quoted as saying, "In the factory, we make cosmetics. In the store, we sell hope." This pioneering entrepreneur, who built an empire on the foundation of nail polish, captured the unvarnished truth about the beauty business in a single metaphor: hope in a jar. Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women’s Insecurities, and Promotes Unattainable Beauty Standards is a thorough examination of innovative, and often controversial, advertising practices used by beauty companies to persuade consumers, mainly women, to buy discretionary goods like cosmetics and scents. These approaches are clearly working: the average American woman will spend around $300,000 on facial products alone during her lifetime. This revealing book traces the evolution of the global beauty industry, discovers what makes beauty consumers tick, explores the persistence and pervasiveness of the feminine beauty ideal, and investigates the myth-making power of beauty advertising. It also examines stereotypical portrayals of women in beauty ads, looks at celebrity beauty endorsements, and dissects the “looks industry.” Made Upuncovers the reality behind an Elysian world of fantasy and romance created by beauty brands that won’t tell women the truth about beauty.

Author : Daniel S. Hamermesh
Publisher : Princeton University Press
Page : 228 pages
File Size : 12,55 MB
Release : 2013-04-21
Category : Business & Economics
ISBN : 0691158177

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Demonstrates how society favors the beautiful and how better-looking people experience startling but undeniable benefits in various aspects of life. This title shows that the attractive are more likely to be employed, work more productively and profitably, negotiate loans with better terms, and have more handsome and highly educated spouses.

Author : Walter Benn Michaels
Publisher : University of Chicago Press
Page : 253 pages
File Size : 50,72 MB
Release : 2015-07-13
Category : Art
ISBN : 022621026X

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Bertolt Brecht once worried that how we feel about the victims of a social problem can get in the way of the beauty and attraction of the problem itself. In this book, Walter Benn Michaels explores the same dilemma through a study of several contemporary artist-photographers whose work speaks to questions of political economy. Michaels focuses on the work of several artists, mostly born in the 1970s and thus raised in a world where artistic ambition has been identified with a critique of autonomous form and of meaning as a function of intention. Michaels shows that these artists engage but also push beyond this critique of autonomy and intentionality, producing works that embody a new commitment to form and meaning. The explanation for this commitment, he argues, is these artists consciousness of making art in an economy riven by structural conflict, especially an unprecedented rise in inequality. For them, he argues, the relationship of the art work to the worldto its subject and to its beholderfunctions as an emblem of the relation between classes (rather than identities or subject positions). This book will join the short shelf of essential writings about the medium of photography."

Author : Meeta Jha
Publisher : Routledge
Page : 134 pages
File Size : 47,45 MB
Release : 2015-09-16
Category : Social Science
ISBN : 1317557964

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The Global Beauty Industry is an interdisciplinary text that uses beauty to explore topics of gender, race, class, colorism, nation, bodies, multiculturalism, transnationalism, and intersectionality. Integrating materials from a wide range of cultural and geo-political contexts, it coalesces with initiatives to produce more internationally relevant curricula in fields such as sociology, as well as cultural, women's/gender, media, and globalization studies.

Author : Ashley Mears
Publisher : Univ of California Press
Page : 325 pages
File Size : 43,51 MB
Release : 2011-09-14
Category : Social Science
ISBN : 0520950216

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Sociologist Ashley Mears takes us behind the brightly lit runways and glossy advertisements of the fashion industry in this insider’s study of the world of modeling. Mears, who worked as a model in New York and London, draws on observations as well as extensive interviews with male and female models, agents, clients, photographers, stylists, and others, to explore the economics and politics—and the arbitrariness— behind the business of glamour. Exploring a largely hidden arena of cultural production, she shows how the right "look" is discovered, developed, and packaged to become a prized commodity. She examines how models sell themselves, how agents promote them, and how clients decide to hire them. An original contribution to the sociology of work in the new cultural economy, Pricing Beauty offers rich, accessible analysis of the invisible ways in which gender, race, and class shape worth in the marketplace.

Author : Jisha Menon
Publisher : Northwestern University Press
Page : 318 pages
File Size : 21,96 MB
Release : 2021-10-15
Category : Performing Arts
ISBN : 0810144077

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Brutal Beauty: Aesthetics and Aspiration in Urban India follows a postcolonial city as it transforms into a bustling global metropolis after the liberalization of the Indian economy. Taking the once idyllic “garden city” of Bangalore in southern India as its point of departure, the book explores how artists across India and beyond foreground neoliberalism as a “structure of feeling” permeating aesthetics, selfhood, and everyday life. Jisha Menon conveys the affective life of the city through multiple aesthetic projects that express a range of urban feelings, including aspiration, panic, and obsolescence. As developers and policymakers remodel the city through tumultuous construction projects, urban beautification, privatization, and other templated features of “world‐class cities,” urban citizens are also changing—transformed by nostalgia, narcissism, shame, and the spaces where they dwell and work. Sketching out scenes of urban aspiration and its dark underbelly, Menon delineates the creative and destructive potential of India’s lurch into contemporary capitalism, uncovering the interconnectedness of local and global power structures as well as art’s capacity to absorb and critique liberalization’s discontents. She argues that neoliberalism isn’t just an economic, social, and political phenomenon; neoliberalism is also a profoundly aesthetic project.

Author : Adia Harvey Wingfield
Publisher : Rowman & Littlefield
Page : 180 pages
File Size : 16,20 MB
Release : 2009
Category : Business & Economics
ISBN : 9780742561175

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Black women comprise one of the fastest-growing groups of business owners in the United States. In Doing Business with Beauty, sociologist Adia Harvey Wingfield examines this often-overlooked group and one of the most popular businesses run by these entrepreneurs: hair salons. Using in-depth interviews with hair salon owners, Doing Business with Beauty explores several facets of the business of owning a hair salon, including the process of becoming an owner, the dynamics of the owner-employee relationship, and the factors that steer black women to work in the hair industry. Through Harvey Wingfield's research we can understand the black female business owner's struggle for autonomy and her success in entrepreneurship. Book jacket.