[PDF] Strategic Marketing For Social Enterprises In Developing Nations eBook

Author : Chiweshe, Nigel
Publisher : IGI Global
Page : 373 pages
File Size : 16,11 MB
Release : 2019-06-29
Category : Business & Economics
ISBN : 1522578609

GET BOOK

Many governments in developing nations are finding it nearly impossible to address challenges posed to their countries, including poverty, disease, and high levels of youth unemployment. Thus, social entrepreneurs are attempting to address these social challenges through the creation of social enterprises. However, further research is needed as to what social entrepreneurship is and how these enterprises can utilize and formulate marketing strategies. Strategic Marketing for Social Enterprises in Developing Nations provides innovative insights for an in-depth understanding of where marketing and social entrepreneurship interact, providing clarity as to what social entrepreneurship is as an organizational offering, what drives social entrepreneurship, and the formulation of marketing strategies for social enterprises. Highlighting topics such as income generating, marketing management, and media dependency theory, it is designed for managers, entrepreneurial advisors, entrepreneurs, industry professionals, practitioners, researchers, academicians, and students.

Author : Bob Doherty
Publisher : SAGE
Page : 258 pages
File Size : 49,35 MB
Release : 2009-03-19
Category : Business & Economics
ISBN : 0857026887

GET BOOK

`Management for Social Enterprise is a great introduction to the rich variety of social enterprises in the UK. It is also a useful tool to help us to build more effective social enterprises that really deliver on their missions by people who have hands on experience. This is just what the rapidly growing social enterprise sector needs, a management manual to help us take social enterprises to the next level by people who have hands on experience′ - Sophi Tranchell, Managing Director of Divine Chocolate Ltd and Cabinet Office sponsored Social Enterprise Ambassador `The recent explosive growth in the number of social enterprises, their diverse and dynamic nature, and the upsurge in research about them all makes this a potentially bewildering field of knowledge to explore. This book provides a clear and timely guide to the management challenges involved in understanding and running social enterprises, and underlines why their unique nature requires something more than just standard business school wisdom′ - Ken Peattie, Professor of Marketing and Strategy, Cardiff Business School, and Director of the ESRC Centre for Business Relationships, Accountability, Sustainability and Society `Provides a good introduction to the management of social enterprises touching on a broad range of topics and will help those invovled in managing social enterprises and those trying to understand more about the sector. It draws on the experience of those who have worked in the social enterprise sector in a range of countries and are passionate about developing it′ - Fergus Lyon, Professor of Enterprise and Organizations, Middlesex University Overviewing the key business topics required by social entrepreneurs, and managers in social enterprises Management for Social Enterprise covers strategy, finance, ethics, social accounting, marketing and people management. Written in direct, accessible language by a team of authors currently teaching and researching in this sector, each chapter is fully supported with learning resources. Chapters include brief overviews, further reading, suggested web resources and, importantly, international case studies, drawing on real-life business examples. This book is essential reading for students and practitioners of Social Entrepreneurship and Social Enterprise, but will also be of use to anyone with an interest in management, corporate responsibility, ethics or community studies.

Author : Park Thaichon
Publisher : Emerald Group Publishing
Page : 224 pages
File Size : 31,32 MB
Release : 2021-06-11
Category : Business & Economics
ISBN : 1800713487

GET BOOK

Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms.

Author : David Crowther
Publisher : Emerald Group Publishing
Page : 384 pages
File Size : 29,29 MB
Release : 2022-06-09
Category : Business & Economics
ISBN : 1803821019

GET BOOK

Social Entrepreneurs: Mobilisers of Social Change works to fill a gap in research literature, exploring the notion of social entrepreneurs, their role, facets, and implications to address the social problems.

Author : Erin Ganju
Publisher : John Wiley & Sons
Page : 229 pages
File Size : 46,26 MB
Release : 2018-03-21
Category : Business & Economics
ISBN : 1119483883

GET BOOK

Grow your start-up into a global influence with real-world impact Scaling Global Change provides social entrepreneurs with the strong organizational foundation they need to change the world. Through the story of Room to Read, one of the fastest-growing nonprofits in the last 18 years, this book features clear, real-world lessons for growing a non-profit or social enterprise, with special insight into girls’ education and literacy programming in lower-income countries. By outlining theories of program, operational, and system-level change, the discussion delves into the meat of the entrepreneurial spirit and applies it directly to everyday strategic decisions. The book begins with an overview of essential communication, vision, and execution fundamentals, and then dives into a discussion of metrics, monitoring, planning, leadership, and more. Clear guidance on internal operations, fundraising, team building, management, and other central topics provides a roadmap for new and experienced leaders, while further exploration of influence, strategy, and government funding relates the wisdom of experience from the perspective of a successful organization. Cross the chasm from start-up to mature organization with worldwide impact Gain insight into the theoretical and practical underpinnings of nonprofit success Adopt new perspectives on effectiveness, excellence, and influence Translate ideas into action in a way that will change the world Social entrepreneurship has taken off more than ever, and the market is crowded with optimistic leaders wanting to change the world. How do you differentiate your organization from the pack? How can you stand out, stand up, and make a real impact? These lessons are gained through experience and building a strong organizational culture; Room to Read has treaded this path and found itself at the heights of success. With Scaling Global Change, you reap the benefit of experiential lessons while applying them to the success of your own organization. **All Royalties from the sale of Scaling Global Change will be donated directly to Room To Read**

Author : Hajli, Nick
Publisher : IGI Global
Page : 462 pages
File Size : 31,13 MB
Release : 2015-04-30
Category : Business & Economics
ISBN : 1466683546

GET BOOK

To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.

Author : Simon Grima
Publisher : Emerald Group Publishing
Page : 480 pages
File Size : 45,68 MB
Release : 2021-05-25
Category : Business & Economics
ISBN : 180043930X

GET BOOK

This international exploration on different economic systems provides a comprehensive account which brings a wide range of countries to the forefront in terms of both comparability and accountability, this study shines a light on the differences in systems between states, and provides information to equip readers to minimize those differences.

Author : M. K. Brohman
Publisher : Edward Elgar Publishing
Page : 313 pages
File Size : 23,24 MB
Release : 2023-08-14
Category : Business & Economics
ISBN : 1800888805

GET BOOK

Addressing the key research question of how organizations transform to generate new forms of public and shareholder value by leveraging digital technology, expert contributors provide a deep dive into a diverse variety of business models from around the globe. The book also provides a timely focus on multisector ecosystems where organizations have limited, if any, ability to operate using monopolistic and/or command-and-control mechanisms.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1391 pages
File Size : 21,24 MB
Release : 2022-12-27
Category : Business & Economics
ISBN : 1668475944

GET BOOK

Social entrepreneurship has grown in popularity in recent decades as a way to use business models and innovation to address social and environmental issues. While these ventures are helpful to many, emerging opportunities and challenges in the field still need to be explored. It is essential to remain knowledgeable on the emerging research within the field of social entrepreneurship so that we may better implement entrepreneurial solutions to social issues. The Research Anthology on Approaches to Social and Sustainable Entrepreneurship presents a comprehensive collection of the recent research into the developments, challenges, and opportunities of social and sustainable entrepreneurship in the modern era. Covering topics such as ecotourism, leadership styles, and poverty alleviation, this major reference work is an indispensable resource for business leaders and executives, entrepreneurs, government officials, community leaders, students and educators of higher education, economists, sociologists, librarians, researchers, and academicians.