[PDF] Strategic Market Management eBook

Author : David A. Aaker
Publisher : John Wiley & Sons
Page : 406 pages
File Size : 39,20 MB
Release : 2017-09-18
Category : Business & Economics
ISBN : 1119392209

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Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.

Author : Alexander Chernev
Publisher :
Page : 283 pages
File Size : 12,99 MB
Release : 2009
Category : Marketing
ISBN : 9780982512630

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Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.

Author : David A. Aaker
Publisher : John Wiley & Sons
Page : 369 pages
File Size : 41,11 MB
Release : 2010
Category : Business & Economics
ISBN : 0470689757

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Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.

Author : Richard M.S. Wilson
Publisher : Routledge
Page : 884 pages
File Size : 32,81 MB
Release : 2012-08-06
Category : Business & Economics
ISBN : 1136362517

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This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.

Author : Douglas West
Publisher : Oxford University Press, USA
Page : 613 pages
File Size : 46,73 MB
Release : 2010-03-25
Category : Business & Economics
ISBN : 0199556601

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This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.

Author : David A. Aaker
Publisher : John Wiley & Sons
Page : 344 pages
File Size : 10,18 MB
Release : 2008
Category : Business & Economics
ISBN :

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Relevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition provides greater emphasis on external market analysis, including the value proposition, product category analysis, and more.

Author : Torsten Tomczak
Publisher : Springer
Page : 261 pages
File Size : 29,49 MB
Release : 2017-09-15
Category : Business & Economics
ISBN : 3658184175

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Dieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Unternehmens- und Geschäftsfeldebene als auch die Planung des Marketing-Mix werden behandelt. Mit Hilfe von zahlreichen kurzen Fallbeispielen werden wesentliche Aspekte des Inhaltes veranschaulicht. Die Autoren haben in der 7. Auflage alle Kapitel überarbeitet und diverse neue Praxisbeispiele aufgenommen. Bei der Markenführung wurden einige Grundlagen ergänzt.

Author : Alexander Chernev
Publisher : Cerebellum Press
Page : 639 pages
File Size : 32,18 MB
Release : 2019-01-01
Category : Business & Economics
ISBN :

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Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.

Author : Tony Proctor
Publisher : Routledge
Page : 352 pages
File Size : 19,10 MB
Release : 2014-02-25
Category : Business & Economics
ISBN : 1317834232

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Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. From assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of ‘strategic windows’ to improve its position. Core issues covered include: marketing strategy analyzing the business environment the customer in the market place targeting and positioning marketing mix strategy. This textbook is the complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates. Accessibly written and supported by a user-friendly companion website, this new edition of Strategic Marketing: An Introduction is an essential resource for all students of marketing and business and management.

Author : Jean-Jacques Lambin
Publisher : McGraw-Hill Companies
Page : 692 pages
File Size : 18,18 MB
Release : 1996-01-01
Category : Business & Economics
ISBN : 9780077092276

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Strategic Marketing Management is a post-introductory text in Marketing which is thoroughly European - the French language edition is already the best-selling marketing textbook in France. Comprising sixteen chapters carefully structured within five parts, this book offers innovative and comprehensive coverage of strategic marketing management. In Part 1 the distinction between operational marketing and strategic marketing is made, and the reader is shown why, in the new European macromarket, strategy is most important and why the entire organization must be market-oriented. Part 2 opens with an analysis of the needs of individuals and organizations in order to establish the buyer's purchase and response behaviour, and examines the vital role of market research in this process. Part 3 is devoted to the tasks of strategic marketing. Part 4 looks closely at issues of implementation. Finally, in Part 5 there are fifteen topical case studies with follow-up questions which have been specially selected to illustrate and examine a wide range of strategic marketing management issues.