Author : L. J. Bourgeois
Publisher : Thomson South-Western
Page : 756 pages
File Size : 18,3 MB
Release : 2001
Category : Business & Economics
ISBN :
Integrating three primary themes, Strategic Management Concise Edition emphasizes how managerial thinking influences strategy formulation and implementation; the importance of change and the need to think dynamically about strategic management; and the importance of organizational learning. Integrating real-world coverage throughout, the text includes such important issues as problems associated with price competition, the use of litigation as a competitive weapon, the unique challenges of service businesses, the limitations of boards of directors, and much more.