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Winning the Story Wars

Author : Jonah Sachs
Publisher : Harvard Business Press
Page : 276 pages
File Size : 14,61 MB
Release : 2012-06-19
Category : Business & Economics
ISBN : 1422143570

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Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how: • Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray • Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual • Memorable stories based on timeless themes build legions of eager evangelists • Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world • Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.

War Stories

Author : Gordon Korman
Publisher : Scholastic Inc.
Page : 212 pages
File Size : 10,97 MB
Release : 2020-07-21
Category : Juvenile Fiction
ISBN : 1338290215

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From the #1 New York Times bestselling author of Restart, a story of telling truth from lies -- and finding out what being a hero really means. There are two things Trevor loves more than anything else: playing war-based video games and his great-grandfather Jacob, who is a true-blue, bona fide war hero. At the height of the war, Jacob helped liberate a small French village, and was given a hero's welcome upon his return to America.Now it's decades later, and Jacob wants to retrace the steps he took during the war -- from training to invasion to the village he is said to have saved. Trevor thinks this is the coolest idea ever. But as they get to the village, Trevor discovers there's more to the story than what he's heard his whole life, causing him to wonder about his great-grandfather's heroism, the truth about the battle he fought, and importance of genuine valor.

Stories of Civil War in El Salvador

Author : Erik Ching
Publisher : UNC Press Books
Page : 363 pages
File Size : 18,2 MB
Release : 2016-08-26
Category : History
ISBN : 1469628678

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El Salvador's civil war began in 1980 and ended twelve bloody years later. It saw extreme violence on both sides, including the terrorizing and targeting of civilians by death squads, recruitment of child soldiers, and the death and disappearance of more than 75,000 people. Examining El Salvador's vibrant life-story literature written in the aftermath of this terrible conflict--including memoirs and testimonials--Erik Ching seeks to understand how the war has come to be remembered and rebattled by Salvadorans and what that means for their society today. Ching identifies four memory communities that dominate national postwar views: civilian elites, military officers, guerrilla commanders, and working class and poor testimonialists. Pushing distinct and divergent stories, these groups are today engaged in what Ching terms a "narrative battle" for control over the memory of the war. Their ongoing publications in the marketplace of ideas tend to direct Salvadorans' attempts to negotiate the war's meaning and legacy, and Ching suggests that a more open, coordinated reconciliation process is needed in this postconflict society. In the meantime, El Salvador, fractured by conflicting interpretations of its national trauma, is hindered in dealing with the immediate problems posed by the nexus of neoliberalism, gang violence, and outmigration.

Love War Stories

Author : Ivelisse Rodriguez
Publisher : The Feminist Press at CUNY
Page : 116 pages
File Size : 45,86 MB
Release : 2019-07-10
Category : Fiction
ISBN : 1936932288

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“Arrests the heart with its stunning exploration of women who are put through a kind of hell in their determination to find true love . . . extraordinary.” —Angie Cruz, author of Dominicana Finalist for the 2019 PEN/Faulkner Award for Fiction Finalist for the 2018 Foreword Reviews INDIES Award Best Book/Most Anticipated Book/Recommended Read of 2018: Cosmopolitan.com, The Root, Electric Literature, Bustle, Book Riot, PEN America, PopSugar, The Rumpus, B*tch, Remezcla, Mitú, and other publications. Puerto Rican girls are brought up to want one thing: true love. Yet they are raised by women whose lives are marked by broken promises, grief, and betrayal. While some believe that they’ll be the ones to finally make it work, others swear not to repeat cycles of violence. This collection documents how these “love wars” break out across generations as individuals find themselves caught in the crosshairs of romance, expectations, and community. “A tough smart dazzling debut by a tough smart dazzling writer. Ivelisse Rodriguez is a revelation.” —Junot Díaz, Pulitzer Prize-winning author of This Is How You Lose Her “[An] exceptional collection of short stories . . . Filled with memorable characters and sharp writing, this book will leave you breathless.” —Bustle “Rodriguez conceives exquisite misery and makes alchemy of hopelessness in her debut short story collection.” —Electric Literature “[A] perceptive exploration of love, heartbreak, and womanhood.” —The Seattle Review of Books “This reviewer kept returning to [these stories] for their freshness, urgency, and sheer heart.” —Library Journal “Throughout the collection, Rodriguez’s prose pulls you in, and her characters will stay with you even when the stories are only a few pages long.” —BUST “Both heartbreaking and insightful.” —Publishers Weekly “Stunning.” —MyDomaine

History's Greatest Wars

Author : Joseph Cummins
Publisher : Quarto Publishing Group USA
Page : 305 pages
File Size : 18,84 MB
Release : 2011-05-01
Category : History
ISBN : 1610580559

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A centuries-spanning study of twenty-five pivotal wars that shaped world history, from the Greco-Persian War to the Soviet-Afghan War. Driving and dispersing peoples across the globe, giving birth to and destroying great empires, transforming cultures, and determining systems of government, warfare, as much as anything else, has fashioned our world. History’s Greatest Wars: The Epic Conflicts that Shaped Our Modern World highlights pivotal victories that changed nations, even entire continents, forever, and charts the astonishingly rapid evolution of warfare. It delineates defining moments in the development of political philosophies, as well as the scientific innovations that yielded the machine gun, the tank, and the atom bomb. From the Greco-Persian Wars that began in 500 BCE, to the Vietnam War and beyond, it vividly renders the key victories that turned the tide of war, and recounts the heroism of armies and individuals. Yet it does not shy away from showing the acts of savagery that characterize much warfare: the slaughters and massacres. History’s Greatest Wars covers twenty-five of the most important and “thunderous” wars, wars that shook the world and took part in forming the nations that, today, we call home. The best and worst of humanity is on display here, in a collection that will act as a perfect primer for novices while offering seasoned history readers new perspectives on many famous and some not-so-well-known conflicts. Sweeping in its scope, yet intimate in its insights into the motivations of politicians, strategists, commanders, and soldiers, this is a collection that will enhance your understanding of the modern world and your own place in it.

History on Trial

Author : Gary B. Nash
Publisher : Vintage
Page : 350 pages
File Size : 35,31 MB
Release : 2000
Category : Education
ISBN : 0679767509

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An incisive overview of the current debate over the teaching of history in American schools examines the setting of controversial standards for history education, the integration of multiculturalism and minorities into the curriculum, and ways to make history more relevant to students. Reprint.

War: How Conflict Shaped Us

Author : Margaret MacMillan
Publisher : Random House
Page : 332 pages
File Size : 29,67 MB
Release : 2020-10-06
Category : History
ISBN : 1984856146

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Is peace an aberration? The New York Times bestselling author of Paris 1919 offers a provocative view of war as an essential component of humanity. NAMED ONE OF THE TEN BEST BOOKS OF THE YEAR BY THE NEW YORK TIMES BOOK REVIEW “Margaret MacMillan has produced another seminal work. . . . She is right that we must, more than ever, think about war. And she has shown us how in this brilliant, elegantly written book.”—H.R. McMaster, author of Dereliction of Duty and Battlegrounds: The Fight to Defend the Free World The instinct to fight may be innate in human nature, but war—organized violence—comes with organized society. War has shaped humanity’s history, its social and political institutions, its values and ideas. Our very language, our public spaces, our private memories, and some of our greatest cultural treasures reflect the glory and the misery of war. War is an uncomfortable and challenging subject not least because it brings out both the vilest and the noblest aspects of humanity. Margaret MacMillan looks at the ways in which war has influenced human society and how, in turn, changes in political organization, technology, or ideologies have affected how and why we fight. War: How Conflict Shaped Us explores such much-debated and controversial questions as: When did war first start? Does human nature doom us to fight one another? Why has war been described as the most organized of all human activities? Why are warriors almost always men? Is war ever within our control? Drawing on lessons from wars throughout the past, from classical history to the present day, MacMillan reveals the many faces of war—the way it has determined our past, our future, our views of the world, and our very conception of ourselves.

War Stories: Usborne True Stories

Author : Paul Dowswell
Publisher : Usborne Publishing Ltd
Page : 340 pages
File Size : 22,16 MB
Release : 2014-01-01
Category : Juvenile Nonfiction
ISBN : 1409580733

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A collection of moving stories from the First and Second World War published in association with the Imperial War Museum. These twenty-two stories recount some of the most heroic, devastating and pivotal moments of the World Wars providing young readers with an insight into the human stories behind the conflicts. "A truly moving collection of tales. From spies and secret plots to snipers and zeppelin raids, it brings history alive with real heroes." - tbk Magazine

Forever a Soldier

Author : Tom Wiener
Publisher : National Geographic Books
Page : 356 pages
File Size : 37,10 MB
Release : 2005
Category : Biography & Autobiography
ISBN : 9780792262077

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Contains thirty-seven narratives, drawn from letters, diaries, private memoirs, and oral histories in which American veterans describe their experiences serving in conflicts from the First World War to the twenty-first-century war in Iraq.

To End All Wars

Author : Adam Hochschild
Publisher : HarperCollins
Page : 501 pages
File Size : 34,28 MB
Release : 2011-04-11
Category : History
ISBN : 0547549210

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In this riveting and suspenseful New York Times best-selling book, Adam Hochschild brings WWI to life as never before... World War I was supposed to be the “war to end all wars.” Over four long years, nations around the globe were sucked into the tempest, and millions of men died on the battlefields. To this day, the war stands as one of history’s most senseless spasms of carnage, defying rational explanation. To End All Wars focuses on the long-ignored moral drama of the war’s critics, alongside its generals and heroes. Many of these dissenters were thrown in jail for their opposition to the war, from a future Nobel Prize winner to an editor behind bars who distributed a clandestine newspaper on toilet paper. These critics were sometimes intimately connected to their enemy hawks: one of Britain’s most prominent women pacifist campaigners had a brother who was commander in chief on the Western Front. Two well-known sisters split so bitterly over the war that they ended up publishing newspapers that attacked each other. Hochschild forces us to confront the big questions: Why did so many nations get so swept up in the violence? Why couldn’t cooler heads prevail? And can we ever avoid repeating history?