[PDF] Public Relations In The Digital Age 1ce eBook

Author : Bertrand Teo
Publisher : Marshall Cavendish International Asia Pte Ltd
Page : 178 pages
File Size : 12,55 MB
Release : 2020-09-15
Category : Language Arts & Disciplines
ISBN : 9814928127

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The connection between the media and popular culture is inextricably linked. What we listen to, watch and consume, influences our way of life, and shapes the stories that content creators tell through mass media. With digitalisation, the ways in which storytellers reach their audience have evolved significantly. Navigating Disruption: Media Relations in the Digital Age offers an insight into this digital evolution through the eyes of a working-level journalist. This book tells the story of the seismic shift in media operations in both US and Singapore newsrooms between 2011 and 2015, when Bertrand Teo witnessed the cascading impact of digitalisation in newsrooms across transnational borders. His foray into public relations – post-journalism – helped him to frame the impact of digitalisation on Singapore audiences. Bertrand shares his take on media consumption habits among youth and how PR tactics have adapted to the evolving media landscape.

Author : Tom Kelleher
Publisher :
Page : 456 pages
File Size : 24,41 MB
Release : 2020-01-15
Category :
ISBN : 9780199029914

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The new standard for public relations in CanadaThe most current coverage of social and new media strategiesPublic Relations in the Digital Age presents a clear, engaging, and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts. Examining classical foundations and the modern landscape, this Canadian edition approaches basic PR knowledge in a waythat reflects today's participatory communication environment.

Author : Merry Aronson
Publisher : Wiley + ORM
Page : 366 pages
File Size : 44,99 MB
Release : 2010-12-28
Category : Business & Economics
ISBN : 1118041070

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The second edition of the Public RelationsWriters Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.

Author : Sian Rees
Publisher : Routledge
Page : 262 pages
File Size : 24,69 MB
Release : 2020-01-31
Category : Business & Economics
ISBN : 0429663404

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Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challenge of developing authentic brand narratives in the digital age, whilst questioning the problematic nature of authenticity itself. Case studies of public relations activity of successful brands, and those in crisis, are supplemented by interviews with senior public relations and branding practitioners. The book lays out three specific arguments. Firstly, a repositioning of the relationship between public relations and brand practice is explored. It is argued that public relations practitioners are well placed to facilitate brands in the digital age, because of the inherent acceptance of the value of relationship building, adaptation and boundary spanning embedded in PR practice and best practice theory. Secondly, the book introduces a new concept of riparian brands. Such brands are based on solid core values, but have an ability to atune, adjust and naturalise to the prevailing social, cultural and economic environment. Thirdly, the book presents an ontology of the riparian brand in the form of an authentic brand wheel and 15 real-time interaction success factors. Aimed at both academics and practitioners interested in the theoretical development of PR and its emerging relationship with branding, it will also be of interest to scholars of corporate communications, corporate reputation and branding.

Author : Carolyn Mae Kim
Publisher : Routledge
Page : 182 pages
File Size : 33,89 MB
Release : 2020-12-29
Category : Business & Economics
ISBN : 1000290646

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This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201

Author : Staci M. Zavattaro
Publisher : Routledge
Page : 241 pages
File Size : 22,3 MB
Release : 2016-03-10
Category : Political Science
ISBN : 1317286383

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Social media is playing a growing role within public administration, and with it, there is an increasing need to understand the connection between social media research and what actually takes place in government agencies. Most of the existing books on the topic are scholarly in nature, often leaving out the vital theory-practice connection. This book joins theory with practice within the public sector, and explains how the effectiveness of social media can be maximized. The chapters are written by leading practitioners and span topics like how to manage employee use of social media sites, how emergency managers reach the public during a crisis situation, applying public record management methods to social media efforts, how to create a social media brand, how social media can help meet government objectives such as transparency while juggling privacy laws, and much more. For each topic, a collection of practitioner insights regarding the best practices and tools they have discovered are included. Social Media for Government responds to calls within the overall public administration discipline to enhance the theory-practice connection, giving practitioners space to tell academics what is happening in the field in order to encourage further meaningful research into social media use within government.

Author : Stephen Graham Jones
Publisher : IDW Publishing
Page : 108 pages
File Size : 26,8 MB
Release : 2024-02-28
Category : Comics & Graphic Novels
ISBN :

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Guest artists Riccardo Burchielli (DMZ), Patricio Delpeche, and Emily Schnall join Stephen Graham Jones—New York Times best-selling author of The Only Good Indians and My Heart Is a Chainsaw—for a mission to the Ice Age exploring America’s pre-Columbian past! When Martin and Tawny’s children disappeared, the couple barreled into the desert to track them down at any cost. Instead, they ran afoul of another group of rovers who claimed to be saving the world by traveling through a cave portal to the year 1492 to prevent the creation of America—an idea that defied belief until the grieving parents were lured into the cave and vanished in time and space. Now alone, Tawny must adapt to the wild marshlands of prehistoric Florida, circa 20,000 BC, and the breathtaking and bloodthirsty megafauna are the least of her problems when she’s caught in a war between a community of native Paleo-Indians and an occupying Solutrean force. Tawny’s odds of survival are in free fall, but she’s a mother on a mission…and she’s holding on to hope that the cave brought her here for a family reunion. In the tradition of Saga, the next chapter of the critically acclaimed sci-fi epic is here in Earthdivers Vol. 2. Collects Earthdivers #7-10.

Author : Janis Teruggi Page
Publisher : SAGE Publications
Page : 655 pages
File Size : 37,27 MB
Release : 2020-09-11
Category : Language Arts & Disciplines
ISBN : 1544392028

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Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.

Author : Everette E. Dennis
Publisher :
Page : 436 pages
File Size : 13,74 MB
Release : 2010
Category : Computers
ISBN :

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Written by two of the field's most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry. Understanding Media in the Digital Age shows readers how to navigate the world of traditional and new media while fostering an understanding of mass communication theory, history, active research findings, and professional experience.

Author : Amber Hutchins
Publisher : Routledge
Page : 267 pages
File Size : 50,53 MB
Release : 2016-03-10
Category : Business & Economics
ISBN : 1317659740

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While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying levels of engagement is widely acknowledged, but not widely explored in scholarly texts. The established model of one-way communication and message control no longer exists. Social media and an increasingly participatory culture means that fans are taking a more active role in the production and co-creation of messages, communication, and meaning. These fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet they have not been defined using current theory and discourse. Our existing conceptions fail to identify these active and engaged publics, let alone understand virtual communities who are highly motivated to communicate with organizations and brands. This innovative and original research collection attempts to address this deficit by exploring these interactive, engaged publics, and open up the complexities of establishing and maintaining relationships in fan-created communities.