[PDF] Public Relations Business eBook

Author : Harold Burson
Publisher : RosettaBooks
Page : 390 pages
File Size : 40,48 MB
Release : 2017-10-03
Category : Biography & Autobiography
ISBN : 0795350449

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“A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward.”—Huffington Post Harold Burson, described by PRWeek as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm. In this illuminating and engaging business memoir, Burson traces his career from studying at Ole Miss to serving in World War II, reporting on the Nuremburg trials, and joining with Bill Marsteller. Together, he and Marsteller made history in a new venture that would grow to be one of the biggest public relations companies in the world, with over 60 offices on six continents. By way of personal and professional examples, Burson shows readers what public relations really entails—its challenges, methodologies, and impacts. His anecdotes on PR challenges like the “Tylenol crisis,” the removal of confederate flags from Ole Miss, and the introduction of “New Coke” illustrate Burson’s time-tested tenets of great PR and crisis management. He interweaves iconic moments from the history of public relations into his story, making this “a must-read for any PR professional” (Jack Welch, executive chairman, Jack Welch Management Institute). “Every detail of Harold’s professional life is brought alive through an interesting narrative of the highs and lows . . . There is loads of inspiration hidden in every page for everyone. Be it a reader with no interest in Public Relations or a veteran who wants to understand more about the profession.”—Reputation Today

Author : Lawrence J. Gitman
Publisher :
Page : 732 pages
File Size : 19,21 MB
Release : 2018
Category : Business
ISBN : 9781947172555

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Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

Author : Eric Yaverbaum
Publisher : John Wiley & Sons
Page : 391 pages
File Size : 37,43 MB
Release : 2011-03-03
Category : Business & Economics
ISBN : 111805279X

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Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

Author : Randi Minetor
Publisher : Rowman & Littlefield
Page : 209 pages
File Size : 43,75 MB
Release : 2012-06-05
Category : Business & Economics
ISBN : 0762789204

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Everything you need to know to run a profitable and satisfying public relations business from your home Learn all about generalization versus specialization, how to make and manage money, running an ethical business, and building client relationships in this comprehensive guide that takes you through every aspect of setting up and running a thriving home-based public relations business. From your business identity and marketing techniques to guarding against your own errors and cashing out, each chapter can help you build your own successful home-based public relations business, whether you are just starting out or a seasoned PR professional. Look for useful charts and worksheets throughout the book, including: Home Office Location Screening Checklist Three-Tiered Prospect Pitch List Estimate Questions and Form Budget and Cash Flow Projections Interviews from the Field

Author : Jacquelyn Lynn
Publisher : Entrepreneur Press
Page : 192 pages
File Size : 13,99 MB
Release : 2009-03-03
Category : Business & Economics
ISBN : 1599183382

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Starting your own Public Relations business just got easier. Our experts take you step-by-step from building the business foundation to day-to-day operations, covering industry-specific essentials including how to sign clients, market your business, build media relationships, assemble a team, set your fees and more.

Author : Edward J. Lordan
Publisher : Rowman & Littlefield
Page : 196 pages
File Size : 15,2 MB
Release : 2003
Category : Business & Economics
ISBN : 9780830415946

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Provides an overview of the practical application of public relations, discussing client relationship, personnel, research, crisis communication, finance, technology, legal issues, and ethics.

Author : Edward L. Bernays
Publisher : University of Oklahoma Press
Page : 441 pages
File Size : 34,17 MB
Release : 2013-07-29
Category : Business & Economics
ISBN : 0806189827

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Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Author : Gini Dietrich
Publisher : Pearson Education
Page : 165 pages
File Size : 19,19 MB
Release : 2014
Category : Business & Economics
ISBN : 078974886X

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Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.

Author : Erdemir, Ayse
Publisher : IGI Global
Page : 451 pages
File Size : 17,32 MB
Release : 2018-01-26
Category : Business & Economics
ISBN : 1522536205

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Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships. Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right promotional programs and message strategies, budgeting and assessing the overall effectiveness of a company’s public relations strategy. Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on reputation management.