[PDF] Market Analysis Of Pacific Southwest Airlines eBook

Author : Alan Renga
Publisher : Arcadia Publishing
Page : 132 pages
File Size : 11,8 MB
Release : 2010-10-25
Category : Transportation
ISBN : 1439640343

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With its low fares and friendly service, Pacific Southwest Airlines (PSA) was one of the most successful regional airlines in American history. Its distinctive orange, red, and white planes, complete with a beaming smile were immediately recognizable to those living on the West Coast. The airline was also known for employing beautiful and sociable flight attendants. Kenny Friedkin, the founder of PSA, started in 1949 with one leased DC-3 and expanded his fleet to serve millions of passengers each year. Although PSA is no longer in operation, its successful business model of low-priced, efficient service was copied by other airlines and today is considered the norm. In addition, former PSA employees still gather annually to relive the camaraderie they experienced as being a part of one of the most unique airlines of all time.

Author : Hanna Kattilakoski
Publisher :
Page : 32 pages
File Size : 40,22 MB
Release : 2020-04-16
Category :
ISBN : 9783346164629

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Academic Paper from the year 2017 in the subject Business economics - Market research, grade: 90.0, Cologne Business School Köln, course: Competitive Intelligence, language: English, abstract: Competitive intelligence is the process of monitoring an industry to identify current and future competitors, their activities, how their actions will affect a firm and how the firm should respond to these actions (Business Dictionary, 2017). The scope of this competitor analysis will be on examining a primary competitor for American Airlines, from which the results can help make strategic decisions in the future. Being aware of competition can help a company maintain their competitive advantage or their position in the market. The chosen competitor for American Airlines is Southwest Airlines. Within this paper, the background of both companies will be discussed, with a deep-dive into Southwest strategy as well as other key information. Two competitive intelligence techniques will be applied: Porters Five Forces and Scenario Analysis. Lastly, some predications about the future of the company will be made.

Author : United States. Congress. Senate. Committee on Commerce. Aviation Subcommittee
Publisher :
Page : 534 pages
File Size : 12,24 MB
Release : 1966
Category : Local service airlines
ISBN :

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Committee Serial No. 89-62. Considers growth of U.S. local-service airlines since 1946. Includes "Jet Age Route Policy for Local Service Airlines," Association of Local Transport Airlines report to CAB, Jan 25, 1966, p. 121-209.).