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Author : C. B. Bhattacharya
Publisher : Cambridge University Press
Page : 341 pages
File Size : 32,72 MB
Release : 2011-09-15
Category : Business & Economics
ISBN : 1107009170
This book shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships.
Author : C. B. Bhattacharya
Publisher : Cambridge University Press
Page : 379 pages
File Size : 21,11 MB
Release : 2011-09-15
Category : Business & Economics
ISBN : 1139503189
The corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. Almost all large corporations now run some form of corporate responsibility program. Despite this widespread belief that CR can simultaneously improve societal welfare and corporate performance, most companies are largely in the dark when it comes to understanding how their stakeholders think and feel about these programs. This book argues that all companies must understand how and why stakeholders react to such information about companies and their actions. It examines the two most important stakeholder groups to companies - consumers and employees - to comprehend why, when and how they react to CR. Armed with this insight, it shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships to develop, implement and evaluate compelling social responsibility programs that generate value for both the company and its stakeholders.
Author : CB Bhattacharya
Publisher : Routledge
Page : 171 pages
File Size : 13,20 MB
Release : 2019-09-17
Category : Business & Economics
ISBN : 1000507262
Despite dire warnings about global warming, carbon emissions by the world’s largest companies are increasing and only a few companies have strategies for managing carbon emissions and water resources. So what separates the best from the rest? In one word, the answer is ownership: companies that are winning at sustainability have created the conditions for their stakeholders to own sustainability and reap the benefits that come with deeper experience with and ownership of social and environmental issues: a happier, more productive workforce, increased customer loyalty, higher stock valuations, and greater long-term profits. Based on interviews with 25 global multinational corporations as well as employees, middle managers, and senior leaders across multiple sectors, this is the first book to connect sustainability to the theory and principles of psychological ownership and to propose a succinct, easy-to-digest model for managerial use. Watch the author talking about the themes in the book at the TedX: https://www.youtube.com/watch?v=7XpmsD2b76U
Author : Kellie McElhaney
Publisher : Berrett-Koehler Publishers
Page : 208 pages
File Size : 18,73 MB
Release : 2008-11
Category : Business & Economics
ISBN : 1576758990
"Just Good Business" shows leaders and managers how to develop a unifying strategy for guiding their corporate social responsibility (CSR)--and why it's critical to embed CSR initiatives into larger corporate strategy.
Author : Dave Stangis
Publisher : Emerald Group Publishing
Page : 280 pages
File Size : 16,49 MB
Release : 2017-03-27
Category : Business & Economics
ISBN : 1786356090
This book presents a step-by-step process aimed at helping you create the most successful business possible in the 21st century competitive landscape, empowering corporate citizenship professionals to accelerate their credibility within their company as an effective contributor who understands their company’s strategy and who creates value.
Author : Adam Lindgreen
Publisher : Routledge
Page : 474 pages
File Size : 33,67 MB
Release : 2017-12-12
Category : Business & Economics
ISBN : 1317150635
Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders’ skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.
Author : M. Brooke Moran
Publisher : Routledge
Page : 149 pages
File Size : 46,98 MB
Release : 2019-12-06
Category : Business & Economics
ISBN : 1000761959
This employee engagement book focuses on the HOW of engaging employees in sustainability through four diverse case studies, thought-prompting questions and tips, as well as a unique model of employee engagement to guide strategy. The book includes both the mechanics of engagement and also the art of engagement through practices of authenticity, collective leadership, curating culture, and leveraging purpose. The power of purpose-driven employee engagement efforts featured in this book will inspire readers to help employees thrive, as a by-product of doing so is retaining employees, who effectively drive strategy, which lifts the organization and bolsters the economic bottom line. Numerous examples of successful engagement initiatives at Dubai Chamber of Commerce and Industry, Arizona State University, Seventh Generation, and Danone North America will catalyze readers’ imaginations regarding what is possible at their organizations. Moran’s purpose-driven employee engagement model will guide readers and their teams to hone initiatives into ones that will align with the heart and the systems of the organization. Prompting tips and questions throughout the text invite readers to engage with the material, so it is advised to have a notebook to record ideas while reading. Whether sustainability directors, human resource or talent management professionals seeking guidance on how to engage employees, middle managers striving to drive organizational change, or business school students wanting to learn about purpose-driven organizations, this book provides myriad tangible resources, as well as inspiring cases, to support the human capital that serves as the heart of organizations.
Author : Jitendra K. Das
Publisher : Taylor & Francis
Page : 230 pages
File Size : 18,93 MB
Release : 2021-06-22
Category : Business & Economics
ISBN : 1000395863
This book critically analyzes the role of corporate social responsibility (CSR) in achieving sustainable development in emerging economies. It brings together recent developments, effective frameworks, business models, and strategies adopted by companies and looks at how they contribute to sustainable business growth. The volume discusses diverse themes such as green marketing for promoting sustainable development; digitization and sustainability concerns; communication strategies for CSR; ethical standards in Indian advertising; microfinance as an instrument for achieving sustainable development; the role of CSR in the Skill India initiative; and CSR activities of Indian listed companies. It also provides solutions to challenges in achieving sustainable development goals at local and global levels. Drawing on in-depth case studies, the book will be an essential read for corporate professionals, students, and researchers of CSR, management studies, development studies, business studies, economics, environmental studies, green marketing, and sociology. It will also be relevant for policy makers, NGOs, public and private sector corporations, and consultants in sustainability reporting, business ethics, and sustainable development.
Author : Ann Brockett
Publisher : John Wiley & Sons
Page : 218 pages
File Size : 41,82 MB
Release : 2012-10-01
Category : Business & Economics
ISBN : 1118238060
Invaluable guidance for complete integration of sustainability into reporting and performance management systems Global businesses are under close scrutiny from lawmakers, regulators, and their diverse stakeholders to focus on sustainability and accept responsibility for their multiple bottom line performance. Business Sustainability and Accountability examines business sustainability and accountability reporting and their integration into strategy, governance, risk assessment, performance management and the reporting process. This book also highlights how people, business and resources collaborate in a business sustainability and accountability model. Looks at business sustainability and accountability reporting and assurance and their incorporation into the reporting process Focuses on how the business sustainability and accountability model are impacted by the collaboration of people, business, and resources Presents laws, rules, regulations, standards and best practices relevant to business sustainability performance, reporting and assurance Organizations worldwide recognize the importance of all five EGSEE dimensions of sustainability performance and accountability reporting. However, how to actually assess sustainability risk, implement sustainability reporting, and obtain sustainability assurance remain a major challenge and best practices are evolving. Straightforward and comprehensive Business Sustainability and Accountability hits on all of the hottest topics around sustainability including multiple bottom line (EGSEE) performance and reporting, related financial and non-financial key performance indicators (KPIs), business social responsibility and environmental reporting.
Author : Jamali, Dima
Publisher : IGI Global
Page : 384 pages
File Size : 21,98 MB
Release : 2016-08-12
Category : Law
ISBN : 1522507213
In the modern era, businesses have developed a complex relationship with the society surrounding them. While the effects of business activity are clearly seen, their direct impact varies from country to country. Comparative Perspectives on Global Corporate Social Responsibility is a pivotal reference source for the latest scholarly research on the accountability contemporary businesses face for the environmental, social, and economic impacts that they create. Highlighting the variant expressions between developed and developing countries, this book is ideally designed for graduate students, professionals, practitioners, and academicians interested in furthering their knowledge on corporate social responsibility.