[PDF] Language Communication And The Economy eBook

Author : Guido Erreygers
Publisher : John Benjamins Publishing
Page : 256 pages
File Size : 45,45 MB
Release : 2005-01-01
Category : Language Arts & Disciplines
ISBN : 9789027227065

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This volume brings together a number of wide-ranging, transdisciplinary research articles on the interface between discourse studies and economics. It explores in what way economics can contribute to the analysis of discursive practices in various institutional settings as well as investigating what role discourse studies can play in economic research. The contributors are linguists, communication scholars, economists and other social scientists drawing on various traditions including Critical Discourse Analysis, Cognitive Linguistics, ethnography and the literature on the rhetoric of economics and on economic storytelling. All articles are essentially empirical, focusing on the details of actual language use. The type of data analysed ranges from the minutes of university policy meetings and large-scale corpora of newspaper language, over books of economic theory from both well-respected economists and monetary cranks, to cartoons from The Economist.

Author : Cécile B. Vigouroux
Publisher : Cambridge University Press
Page : 269 pages
File Size : 12,75 MB
Release : 2020-03-19
Category : Business & Economics
ISBN : 1108479332

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By bridging the gap between linguistics and economics, this book sheds light on a range of mutually valuable topics.

Author : Joshua S. Hanan
Publisher : Frontiers in Political Communication
Page : 0 pages
File Size : 16,96 MB
Release : 2014
Category : Communication and culture
ISBN : 9781433119583

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This collection brings together established and emerging scholars in communication studies to examine the relationship between communication and the economy in contemporary society. Through concrete case studies and theoretically informed essays, the chapters explore a range of important disciplinary topics - from the rhetoric of economics to the role of language in mediating financial crises.

Author : Victor Ginsburgh
Publisher : Princeton University Press
Page : 247 pages
File Size : 33,99 MB
Release : 2011-04-04
Category : Business & Economics
ISBN : 1400838908

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In the global economy, linguistic diversity influences economic and political development as well as public policies in positive and negative ways. It leads to financial costs, communication barriers, divisions in national unity, and, in some extreme cases, conflicts and war--but it also produces benefits related to group and individual identity. What are the specific advantages and disadvantages of linguistic diversity and how does it influence social and economic progress? This book examines linguistic diversity as a global social phenomenon and considers what degree of linguistic variety might result in the greatest economic good. Victor Ginsburgh and Shlomo Weber look at linguistic proximity between groups and between languages. They describe and use simple economic, linguistic, and statistical tools to measure diversity's impact on growth, development, trade, the quality of institutions, translation issues, voting patterns in multinational competitions, and the likelihood and intensity of civil conflicts. They address the choosing of core languages in a multilingual community, such as the European Union, and argue that although too many official languages might harm cohesiveness, efficiency, and communication, reducing their number brings about alienation and disenfranchisement of groups. Demonstrating that the value and drawbacks of linguistic diversity are universal, How Many Languages Do We Need? suggests ways for designing appropriate linguistic policies for today's multilingual world.

Author : David Block
Publisher : Routledge
Page : 266 pages
File Size : 37,87 MB
Release : 2002-06-01
Category : Language Arts & Disciplines
ISBN : 1134546386

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This book considers the issues globalization raises for second language learning and teaching. Block and Cameron's collection shows how, in an economy based on services and information, the linguistic skills of workers becomes increasingly important. New technologies make possible new kinds of language teaching, and language becomes an economic commodity with a value in the global marketplace. This has implications for how and why people learn languages, and for which languages they learn. Drawing together the various strands of the globalization debate, this rich and varied collection of contributions explores issues such as: *The commodification of language(s) and language skills *The use of new media and new technologies in language learning and teaching *The effects of globalization on the language teaching industry *New forms of power and resistance.

Author : Alfredo Rizza
Publisher : Cambridge Scholars Publishing
Page : 309 pages
File Size : 19,93 MB
Release : 2018-11-12
Category : Language Arts & Disciplines
ISBN : 1527521451

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This volume brings together contributions concerning the relationship between languages and the economy. Paying particular attention to the topic of “names in the economy” this collection opens this relationship to further fields of interest for the study of the role of language (and linguistics) in the economy and that of the economy in the development of languages.

Author : Hart, Roderick P.
Publisher : IGI Global
Page : 435 pages
File Size : 42,19 MB
Release : 2014-01-31
Category : Business & Economics
ISBN : 1466650001

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While personal variables like age, education, and gender are often thought to contribute to a person’s distinctive speech pattern, corporate environments often develop its own way of communication which include larger scale variables like the economy and organizational traditions. Communication and Language Analysis in the Corporate World provides insight into the verbiage of the corporate world and the influence of this environment for a person’s speech pattern, language, and terminology. This book will provide a guide for language researchers and business leaders alike so that they may find a way to communicate with everyone – customers, colleagues, and CEOs – effectively.

Author : Sylvia-Michèle Sternkopf
Publisher : diplom.de
Page : 385 pages
File Size : 10,58 MB
Release : 2004-07-28
Category : Business & Economics
ISBN : 3832481613

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Inhaltsangabe:Abstract: Small and medium-sized enterprises (SMEs) are the backbone of the German economy. Against the background of continuing globalisation, they are increasingly faced with the challenge of internationalisation. This study was designed as an empirical investigation of how well SMEs in the federal state of Saxony are prepared for this task of the future, which measures they take in order to market their products and services in the global marketplace, and it tries to identify their strengths and weaknesses in this respect. The very nature of this thesis is thus a truly interdisciplinary approach, investigating marketing aspects as well as linguistic factors. The main focus was on the language small and medium-sized companies use for their international communications. English has long become the lingua franca of the globalising economy, and this study set out to investigate how well SMEs are prepared to meet the linguistic requirements imposed on them by global business. Enterprises in the new German states are widely believed to be disadvantaged with regard to their communicative competence in English, since English played only a minor role for decades, but has risen to decisive significance within the past couple of years, taking many companies and their employees by surprise, finding them not as well prepared as their colleagues in the old German states. Still, finding their way to the new export markets in Western Europe, the Americas and Asia are vital for the survival of Saxon economy, and communicative competence in English as the lingua franca of international business is the major prerequisite for achieving this objective. Corporate communicative competence involves various aspects, including the foreign language skills of the employees covering the entire range of linguistic skills from oral communication including listening and speaking, giving presentations or participating in negotiations to writing skills ranging from reading and writing of various text types, including media literacy. Apart from the personal linguistic competence of the employees, the corporate linguistic competence of the company also plays a major role for the perception of the company on its international markets. Therefore this study focused on investigating how well SMEs present themselves in their corporate literature and on the internet, which instruments from the wide-ranging selection of marketing tools hey apply for communicating [...]

Author : Gerlinde Mautner
Publisher : Palgrave Macmillan
Page : 0 pages
File Size : 45,23 MB
Release : 2010-04-09
Category : Language Arts & Disciplines
ISBN : 9780230210608

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Market forces are widely acknowledged to be at the heart of globalizing forces, and any consideration of how globalization affects language and vice versa requires an in-depth examination of the relationship between languages and markets. Despite this, the disciplines of sociolinguistics and applied linguistics have an uneasy relationship with markets. The hegemony of market processes and their negative outcomes has, it could be argued, become a commonsense assumption in the academic treatment of the subject. The aim of the current volume is to challenge this assumption. The book takes the market as its common starting point, and examines, in a large number of individual contributions, the sociolinguistic inputs and fall-out from market processes, using a variety of different methodological approaches and various contexts and case studies. These cases range from a call centre in India to an industrial development agency in the Irish-speaking Gaeltacht, with genres ranging from Sámi rap music to corporate mission statements. The book is intentionally interdisciplinary, including perspectives from management and economics, media and communications studies, applied linguistics, sociolinguistics, ethnography, and cultural studies.

Author : Tamah Sherman
Publisher : Walter de Gruyter GmbH & Co KG
Page : 355 pages
File Size : 43,35 MB
Release : 2018-05-07
Category : Language Arts & Disciplines
ISBN : 1501506757

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This volume fills an important gap in exploring English in the domains of business and commerce through the prism of sociolinguistics and the sociology of language, as opposed to analyzing business genres or taking a linguodidactic approach. It expands the regional coverage of English in Europe, with several studies based in Central Europe, and also considers contexts which interact with Europe even though they are physically outside of it (Asia, Africa). It addresses English as just one of several languages at play in the ecology of the countries. It focuses not only on the position of languages as declared in documents of various organizations, that is, language policy, but also everyday linguistic practices as observed in business contexts, that is, interactions. The studies are divided into three thematic areas: ideologies and discourses on English in the business sphere, the management of English in business and organizational contexts, and English and other languages on local and international labor markets. It will be of interest to readers concerned with multilingualism in the economic sphere and the workplace and the interplay between macro and micro levels during the management of communication in organizations.