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Whether it's a new product idea or service, inventions abound. Coming up with the idea is one thing, getting it to fly is another. In his new book, Yubas offers readers a comprehensive, complete, practical, and easy-to-understand guide to the process of bringing an invention to market.
Discover the tricks of the trade that helps ordinary people learn how to look at their world through the eyes of an inventor. You don’t have to be a mechanical genius to be an inventor. Chances are, you’re already at the all-important starting ground every inventor begins at--wishing you could find a clever solution to an everyday challenge. The far-too-complicated baby swing. Slick-soled running shoes. Computer cords constantly tangled up...there can’t be a solution unless there’s a problem. Author and inventor Patricia Nolan-Brown has turned many common annoyances into ingenious and money-making products, and she believes you can do the same. In Idea to Invention, you will learn the six simple steps it takes to go from idea to invention, and discover: Creativity habits that spark invention The power of tape-and-paper prototypes to refine their vision How to navigate the ins and outs of licensing and patenting their product The pros and cons of finding a licensed manufacturer vs. running a home-based assembly line How to promote their invention Product enhancements that add years to shelf life From the everyday challenge and your initial concept to resolve it, all the way to the explosion of your thriving business, Idea to Invention simplifies the invention process and gives creative thinkers the competitive edge they need to achieve the success their amazing ideas deserve.
Do you love thinking of new ideas and dreaming up new useful inventions, but how often do you turn those visions into reality? Maybe you doubt that your product will be successful, or maybe you are unsure of how to get your product into the marketplace. Either way, Idea to Product: DIY Invention Commercialization will give you the information and tools you need to take your idea to the next step and see it through to the marketplace. In this easy-to-follow guide, Mesut Varlioglu, PhD, draws from his experience as a hobby inventor to converting his idea into a commercialized product. He outlines the entire process, teaching you how to: - develop an idea into an invention - assess the market - create a prototype - apply for a patent - choose a cost-effective manufacturing process - determine the pricing - sell the product and attract distributors In addition, Dr. Varlioglu provides decision making tools to help you evaluate whether your product has potential and how you can improve your skills as an inventor, an entrepreneur, and a businessperson. This essential resource will allow you to move past the idea stage. It's time to get your products out into the world and start making your ideas work for you.
The Pursuit of New Product Development: The Business Development Process begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities. It will help the product development team better adapt to change and a dynamic market in today’s global economy through product platform management, and do so rationally and reliably. And it will help product development professionals to look for hidden value in existing product lines as they plan for that change and growth ahead. Provides product development professionals with the concepts and tools for a more integrated, successful product development cycle Promotes a more coherent deployment of managers, engineers, marketers, and sales personnel to achieve results within market opportunity in terms of time, cost and performance Shows how to better identify and target product value propositions in product line extensions and in securing new markets
Marc Annacchino's New Product Development will maximize return on development dollar invested by providing the reader with an interdisciplinary understanding of the new product development process. New Product Development is the last frontier in gaining a competitive edge. While other factors such as functionality, quality and reliability, availability and shipment performance are now entry level requirements, New Product Development is the competitive weapon of necessity. This comprehensive and detailed book is a practical guide to the process of New Product Development from initial concept and corporate goals assessment through marketing, planning, development, manufacturing and product management. It contains over 200 illustrations with 52 actual tools needed to execute an actual program. On the accompanying CD-ROM version, these tools are embedded in the text for presentation to the reader. Embedded hyperlinks allow the reader to jump to a special "sandbox" which will allow them to apply the concepts presented in the text directly to their development program and save them as part of their filing system, providing the actual framework for practitioner use.This book and accompanying tool set is the best investment you can make to ensure new product success! *Contains CD-ROM with over 50 software tools needed to implement programs*Presents a unique multidimensional perspective that comes from 26 years of experience and over 40 real implementations*Provides readers with blueprints for organizing and documenting their development programs
Author : Nancy J. Alexander Publisher : Springer Science & Business Media Page : 226 pages File Size : 10,10 MB Release : 2012-12-06 Category : Medical ISBN : 1461207436
The young investigator with an idea has to negotiate many institutional, federal, and industrial challenges in order to get a product to market. Nowhere is described the steps in the development of new drugs, diagnos tics, or devices; the person with an idea has nowhere to turn for information and details. The young investigator may understand the elements of basic and clinical research, but ordinarily has no insight into novel ways of finding research funding or how to explore to find the funding opportunities that are available. The young investigator has little knowledge of the mecha nisms to bring an idea through the developmental phases to the market. There are other players in this complex endeavor with whom he or she has no contact, including those from industry, the Food and Drug Administration, and the legal community. Exposure to the philosophy of product develop ment and to procedural information would be useful to the scientific com munity, as would contact with those who have successfully taken an idea to a finished product. A first attempt to do this was the symposium on Idea to Product: The Process, sponsored by Serono Symposia USA and held No vember 17 to 20, 1994, in Washington, D.C. This book comprises the pro ceedings of that meeting. The editors are indebted to the many contributors to this volume, and we are especially grateful to Serono Symposia USA and to Leslie Nies and her staff for their expertise in organizing the symposium.
What’s YOUR story? In the hypercompetitive world of Silicon Valley, this question has replaced “What’s your pitch?” It’s another way of asking, “Who are you?” The art of the pitch is nothing short of a survival skill. If an entrepreneur can’t convince an investor in 10 minutes that a business idea has potential, that is often the end of it. If a project manager in a large enterprise can’t win support from other stakeholders, his or her project is at risk. You always need to be selling yourself, pitching your partners or your clients to work with you, or pitching what makes your new business an exciting and worthwhile investment. You may not realize it right now, but you do have a one-of-a-kind story to tell, one that makes you stand out from everyone else—a unique tale that makes you, your product, or your business unforgettable. In One Perfect Pitch, Marie Perruchet will help you discover it, hone it, and present it, so that you get buy-in from colleagues and potential investors. Learn: • How to mine the worst experiences of your life for your pitch • How to tell me, show me, and sign me up in one minute • How to make a good impression through any medium • The dos and don’ts of pitching etiquette—and how to correct common mistakes • The unspoken rules in Silicon Valley A former mentor at 500 Startups, where she was a pitching coach to world-changing companies at one of the largest incubators in the U.S., Perruchet shares her proven methodology, insider advice, and hands-on exercises. She provides a step-by-step framework that ensures you are pitch perfect whenever you need to sell an idea, a product, a business—or yourself. Marie Perruchet is the founder of One Perfect Pitch, a San Francisco-based consulting firm. Drawing on her experience as a BBC journalist and news correspondent, she works with business executives to shape their stories and deliver effective pitches. As a former mentor at 500 Startups, the largest accelerator program in the U.S., she helped prepare startup founders and entrepreneurs for Demo Day, when they pitch venture capital funds and angel investors. Her clients include multinationals, tech incubators and accelerators, startup founders and entrepreneurs, and portfolio companies. Perruchet also coaches C-level executives from around the world and has been featured in the Wall Street Journal, Marie Claire, and Le Monde.
A revised and expanded new edition of the classic guide for inventors When this comprehensive resource for inventors was first published, bringing a new product to market was costly, time-consuming, and very risky. But today, new technologies including the Internet have drastically changed the world of inventing. In the past, inventors had to handle production, manufacturing, packaging, and distribution by themselves. Today, large companies are constantly looking for new inventions to license, and new technology makes it easier than ever for inventors to outsource what they can't handle themselves. A leading expert on invention and innovation, author Don Debelak has brought this one-of-a-kind inventor's guide fully up to date. This new edition is packed with trustworthy, proven advice on product design, manufacturing, patenting, licensing, distribution, financing, and more. Plus, the latest innovative strategies in funding, outsourcing, and Internet marketing make this the most complete and up-to-the-minute guide available for inventors like you. Inside, you'll learn how to: * Recognize a valuable, moneymaking idea * Determine if your product is market-ready * Create a custom, step-by-step product-to-market strategy * Adjust your strategy for changing market conditions * Find financial help from investors and partners * Use turbo-outsourcing to bring your product to market in a year or less * Find a manufacturer to cover up-front development costs With more funding, licensing, and outsourcing options available, it's easier and cheaper than ever to get your product on the shelves. So why wait? Whether you're an experienced inventor who wants to sell more of your creations, or just someone with a million-dollar idea, this is your guide to financial success. Don Debelak's expert advice and timeless wisdom have already helped thousands of people turn their inventions into cash. Don't miss the boat!
"Product management isn't about you and it isn't about your product. It's about solving problems for your customers, creating a solution, and taking it to market." When I started in product management, I had a lot of questions, like "What is product management?" It's a common question still, but most people don't have a good answer. After all these years, the same questions keep coming up. I see them on forums, I hear them when I talk to new and experienced product managers, and I still do not see them being answered well or usefully. So I wrote this book, with the answers to the questions I always had. You'll learn: The real reason people choose to buy a product - it's not about how "good" the product is! How to get the very best from your developers. The 5-word phrase that can accelerate sales and marketing. The best ways to talk to executives and customers about what you're building. Among other critical information, you'll find a powerful framework for thinking about product management - and even for talking to your Mom about what you do. The framework provides an infrastructure for most of The Secret Product Manager Handbook. I provide a concrete and explicit explanation of why product management is so important for businesses, including a calculation of the true business value of product management. And the book is full of specific techniques and practices for transforming your product management career. What People Are Saying "Nuggets of product management wisdom and ideas you'll want to hang on your monitor. The book is like having a conversation with a mentor." (Ken Hanson, Growth Product Manager) The summary of product management - identify market problems, guide the creation of solutions, and take the solutions to market - is powerful. As a former engineer, it's especially important to be reminded of the third point" (Frank Licea, Product Manager) "The intro is one of the clearest and smartest explanations of the value a product manager should bring to the table I've ever read." (Luca Candela, VP of Product Management)