[PDF] Hungry Start Up Strategy eBook

Author : Peter S. Cohan
Publisher : Berrett-Koehler Publishers
Page : 263 pages
File Size : 46,45 MB
Release : 2012-11-05
Category : Business & Economics
ISBN : 1609945301

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Entrepreneurs are hungry. But it’s not just because they’re living on ramen and adrenaline while they pour their all into their business. Peter Cohan has found it’s something deeper: a hunger to create the kind of world they want to work in. To leave a legacy, they build carefully with limited resources and maintain control of the venture’s direction. For years, students have told Cohan that the seminal business strategy guide, Michael Porter’s Competitive Strategy, was too big-company focused. So Cohan—who once worked with Porter—has written the first business strategy book to address start-ups’ very different challenges. Cohan focuses on six key start-up choices—setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change—explaining the unique rules start-ups must follow. For example, when setting goals, large corporations try to maximize their long-term return on equity, but resource-poor start-ups have to plan by setting a series of short-term goals—and how they do this will mean the difference between blazing a trail or flaming out. When entering a new market, well-fed companies can invest substantial time and capital before ever launching a product, but hungry start-ups must get an adequate prototype in front of customers fast, get feedback, and quickly develop a viable business model or they’ll starve to death. For each of these six areas, Cohan provides a decision-making approach and lively case studies of what actual entrepreneurs have done. He extracts hard-hitting lessons not only for start-ups but also for investors and even established companies. Hungry Start-up Strategy offers a full menu of vital information for anyone seeking to cook up a thriving business from scratch.

Author : Peter S. Cohan
Publisher : ReadHowYouWant
Page : 464 pages
File Size : 31,3 MB
Release : 2013-11
Category : Business & Economics
ISBN : 9781459673502

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Entrepreneurs are hungry. But it's not just because they're living on ramen and adrenaline while they pour their all into their business. Peter Cohan has found it's something deeper: a hunger to create the kind of world they want to work in. To leave a legacy, they build carefully with limited resources and maintain control of the venture's direction.For years, students have told Cohan that the seminal business strategy guide, Michael Porter's Competitive Strategy, was too big - company focused. So Cohan - who once worked with Porter - has written the first business strategy book to address start - ups' very different challenges.Cohan focuses on six key start - up choices - setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change - explaining the unique rules start - ups must follow. For example, when setting goals, large corporations try to maximize their long - term return on equity, but resource - poor start - ups have to plan by setting a series of short - term goals - and how they do this will mean the difference between blazing a trail or flaming out. When entering a new market, well - fed companies can invest substantial time and capital before ever launching a product, but hungry start - ups must get an adequate prototype in front of customers fast, get feedback, and quickly develop a viable business model or they'll starve to death.For each of these six areas, Cohan provides a decision - making approach and lively case studies of what actual entrepreneurs have done. He extracts hard - hitting lessons not only for start - ups but also for investors and even established companies. Hungry Start - up Strategy offers a full menu of vital information for anyone seeking to cook up a thriving business from scratch.

Author : Peter S. Cohan
Publisher : Apress
Page : 277 pages
File Size : 36,87 MB
Release : 2018-02-07
Category : Business & Economics
ISBN : 148423393X

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This book offers a comprehensive model for explaining the success and failure of cities in nurturing startups, presents detailed case studies of how participants in that model help or hinder startup activity, and shows how to apply these lessons to boost local startup activity. Startup Cities explains the factors that determine local startup success based on a detailed comparison of regional startup cities—pairing the most successful and less successful cities within regions along with insights and implications from case studies of each of the model’s elements. The book compares local city pairs, highlighting factors that distinguish successful from less successful cities and presents implications for stakeholders that arise from these principles. Peter Cohan is a lecturer of Strategy at Babson College and one of the world’s leading authorities on regional startup ecosystems. Starting in 2012, he created and led Startup Strategy courses that explore four regional startup ecosystems—Hong Kong/Singapore, Israel, Paris, and Spain/Portugal. These courses are based on an original framework for evaluating why a few cities host most startup creation and the rest fail to do so. In running these courses, Peter has built a network of local policymakers, investors, entrepreneurs, and professors from which he draws practical insights for what distinguishes successful Startup Commons from their peers. The book provides vital benefits to these stakeholders. What You’ll Learn Local policymakers will know how to build a local team to set objectives for their local Startup Commons and develop a comprehensive strategy to realize those goals Entrepreneurs will know how to choose where to locate their startups based on factors such as the supply and quality of talent—from chief marketing and technology officers to coders and sales people; quality of life, access to capital, customers, and mentors; and costs such as salary and real estate expense University administrators and faculty will know how to take research out of their labs and house it in companies that can commercialize that research, create academic programs that will encourage more entrepreneurship among their students, and connect with local policymakers and capital providers to spur local startup activity Capital providers will know how to scout out emerging startup cities where they can get access to the best investment opportunities at more favorable valuations and have greater influence on how the local startup scene evolves Who This Book Is For All key startup stakeholders, including local policymakers (mayors, directors of economic development, treasurers, controllers, presidents of regional chamber of commerce), entrepreneurs (CEOs, chief marketing officers, chief financial officers, chief HR officers, chief technology officers), universities (presidents; deans of faculty; provosts; professors of finance, management, and entrepreneurship; directors of international education), and capital providers (venture capital partners and associates, angel investors, bank loan officers, managers of accelerator operations)

Author : Stephan J. Guyenet, Ph.D.
Publisher : Flatiron Books
Page : 304 pages
File Size : 48,97 MB
Release : 2017-02-07
Category : Health & Fitness
ISBN : 1250081238

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A Publishers Weekly Best Book of the Year From an obesity and neuroscience researcher with a knack for engaging, humorous storytelling, The Hungry Brain uses cutting-edge science to answer the questions: why do we overeat, and what can we do about it? No one wants to overeat. And certainly no one wants to overeat for years, become overweight, and end up with a high risk of diabetes or heart disease--yet two thirds of Americans do precisely that. Even though we know better, we often eat too much. Why does our behavior betray our own intentions to be lean and healthy? The problem, argues obesity and neuroscience researcher Stephan J. Guyenet, is not necessarily a lack of willpower or an incorrect understanding of what to eat. Rather, our appetites and food choices are led astray by ancient, instinctive brain circuits that play by the rules of a survival game that no longer exists. And these circuits don’t care about how you look in a bathing suit next summer. To make the case, The Hungry Brain takes readers on an eye-opening journey through cutting-edge neuroscience that has never before been available to a general audience. The Hungry Brain delivers profound insights into why the brain undermines our weight goals and transforms these insights into practical guidelines for eating well and staying slim. Along the way, it explores how the human brain works, revealing how this mysterious organ makes us who we are.

Author : Peter S. Cohan
Publisher : Apress
Page : 279 pages
File Size : 44,45 MB
Release : 2019-01-23
Category : Business & Economics
ISBN : 1484243129

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Know how your company can accelerate growth by not only tapping into new growth vectors, but also by adapting its organization, culture, and processes. To oversee growth from an idea to a company with billions in revenue, CEOs must reinvent many aspects of their company in anticipation of it reaching ever-higher revenues. Author Peter Cohan takes you through the four stages of scaling: winning the first customers, building a scalable business model, sprinting to liquidity, and running the marathon. What You'll LearnDiscover how founders keep their CEO positions by managing the organizational change needed to reach the next stage of scalingRead case studies that illustrate how CEOs craft growth strategies, raise capital, create culture, build their organizations, set goals, and manage processes to achieve themDiscover principles of successful scaling through comparisons of successful and less successful companies Use the Scaling Quotient to assess your startup's readiness to growFollow a road map for turning your idea into a company that can change the world Who This Book Is For Entrepreneurs, aspiring CEOs, capital providers, and all other key stakeholders

Author : Mike Evans
Publisher : Legacy Lit
Page : 256 pages
File Size : 14,96 MB
Release : 2022-11
Category : Biography & Autobiography
ISBN : 9780306925535

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While dreaming of an easier way to order pizza, Mike Evans founded the online food delivery site, Grubhub , in his basement and grew it into the multi-billion-dollar colossus that is now a household name. But it wasn't as easy as searching, clicking, and checking out. Mike's meteoric rise to the top of the booming tech and business world demanded a decade of 80 hour work weeks, endless financing rounds, cliffhanger acquisitions, the near collapse of his collaterally-damaged marriage, a brutally difficult merger, and a pair of tumultuous I quit/unquit moments, all to steer the company to its successful IPO. And then, at the height of his success, he scrapped it all--leaving Grubhub behind and finding a new path as an entrepreneur, literally, on a solo bike ride across America. HANGRY is the unveiled and unfiltered rags-to-riches story of how Grubhub came to exemplify the promise of tech and the gig worker economy, and how it failed to live up to its impressive potential, even as it threatened Evans's sanity and marriage. "I'd created Frankenstein," Evans writes.

Author : Keith McHenry
Publisher : See Sharp Press
Page : 180 pages
File Size : 48,7 MB
Release : 2013-03-01
Category : Cooking
ISBN : 1937276392

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The de facto how-to manual of the international Food Not Bombs movement, which provides free food to the homeless and hungry and has branches in countries on every continent except Antarctica, this book describes at length how to set up and operate a Food Not Bombs chapter. The guide considers every aspect of the operation, from food collection and distribution to fund-raising, consensus decision making, and what to do when the police arrive. It contains detailed information on setting up a kitchen and cooking for large groups as well as a variety of delicious recipes. Accompanying numerous photographs is a lengthy section on the history of Food Not Bombs, with stories of the jailing and murder of activists, as well as premade handbills and flyers ready for photocopying.

Author : David Ludwig
Publisher : Grand Central Life & Style
Page : 447 pages
File Size : 36,88 MB
Release : 2016-01-05
Category : Health & Fitness
ISBN : 1455533858

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Leading Harvard Medical School expert and "obesity warrior" (Time magazine) Dr. David Ludwig rewrites the rules on weight loss, diet, and health in this guide to retraining your cells and reclaiming your health for life. Forget everything you've been taught about dieting. In Always Hungry?, renowned endocrinologist Dr. David Ludwig explains why traditional diets don't work and presents a radical new plan to help you lose weight without hunger, improve your health, and feel great. For over two decades, Dr. Ludwig has been at the forefront of research into weight control. His groundbreaking studies show that overeating doesn't make you fat; the process of getting fat makes you overeat. That's because fat cells play a key role in determining how much weight you gain or lose. Low-fat diets work against you by triggering fat cells to hoard more calories for themselves, leaving too few for the rest of the body. This "hungry fat" sets off a dangerous chain reaction that leaves you feeling ravenous as your metabolism slows down. Cutting calories only makes the situation worse by creating a battle between mind and metabolism that we're destined to lose. You gain more weight even as you struggle to eat less food. Always Hungry? turns dieting on its head with a three-phase program that ignores calories and targets fat cells directly. The recipes and meal plan include luscious high-fat foods (like nuts and nut butters, full-fat dairy, avocados, and dark chocolate), savory proteins, and natural carbohydrates. The result? Fat cells release their excess calories, and you lose weight - and inches - without battling cravings and constant hunger. This is dieting without deprivation. Forget calories. Forget cravings. Forget dieting. Always hungry? reveals a liberating new way to tame hunger and lose weight for good.

Author : Susie Wyshak
Publisher : Chronicle Books
Page : 0 pages
File Size : 33,13 MB
Release : 2014-11-18
Category : Business & Economics
ISBN : 9781452107080

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For those ready to follow their foodie dreams (or at least start thinking about it), this book provides the tools to decide if creating a specialty food business is right for you. Whether the goal is selling a single product online or developing a range of gourmet foods for grocery chains, this handbook helps hopeful food entrepreneurs become experts in everything from concept and production to sales and marketing. The author uses real-life examples from more than 75 successful individuals and businesses to illustrate the good, the bad, and the ugly of starting a food enterprise, providing links to useful charts and worksheets to simplify the process and keep entrepreneurs organized and focused.

Author : Drew Williams
Publisher : McGraw Hill Professional
Page : 352 pages
File Size : 22,57 MB
Release : 2013-04-19
Category : Business & Economics
ISBN : 0071809066

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The proven 7-step marketing system for fast and furious business growth Whether you're wondering how to get your startup off the ground or looking for answers to why your business has stalled, Feed the Startup Beast will show you how to feed--and unleash--the beast that is your business. "Williams and Verney have written the operating manual for driving market share and revenue in the twenty-first century." -- Christine Crandell, chief experience innovator, New Business Strategies; Forbes.com and Huffington Post blogger "Customer enthusiasm doesn't magically happen. In this important book, you'll learn how to create the fuel that flies your business like a rocket ship to success." -- David Meerman Scott, bestselling author of The New Rules of Marketing and PR "There are a lot of great marketing ideas in this book. If you use just a few of them, you'll be way out ahead of your competitors. If you use all of them, your competitors had better dive for cover." -- Lois Geller, author of Customers for Keeps and Response! and contributor to Forbes.com "Beast is indispensable for the ambitious entrepreneur looking to successfully navigate the treacherous waters of growing a business while running it." -- Leslie Bennett, serial entrepreneur and contributor to Forbes.com