Author : Montague Brown
Publisher : Jones & Bartlett Learning
Page : 230 pages
File Size : 36,48 MB
Release : 1992
Category : Marketing of Health Services
ISBN : 9780834203020
This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Management on hand, you'll have a guide to the most successful up-to-date strategies & techniques. You'll be able to sort through the confusion surrounding health care marketingand select the right methods for your organization.