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Author : Jay Conrad Levinson
Publisher : Houghton Mifflin Harcourt
Page : 212 pages
File Size : 31,3 MB
Release : 1989
Category : Business & Economics
ISBN : 9780395502204
At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing.
Author : Michael Levine
Publisher : Harper Collins
Page : 260 pages
File Size : 44,90 MB
Release : 2009-10-06
Category : Business & Economics
ISBN : 006198356X
The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.
Author : Jay Conrad Levinson
Publisher : Plume Books
Page : 286 pages
File Size : 49,72 MB
Release : 1990
Category : Business & Economics
ISBN :
Levinson's new book is a nuts-and-bolts approach to his revolutionary guerrilla marketing technique, targeted to the more than 11 million small and medium-sized businesses nationwide in need of successful marketing solutions. Levinson identifies 100 "weapons" that minimize expenses and maximize profits.
Author : Michael Levine
Publisher : Harper Collins
Page : 372 pages
File Size : 48,52 MB
Release : 2009-10-06
Category : Business & Economics
ISBN : 0061982865
The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.
Author : Jay Conrad Levinson
Publisher : Houghton Mifflin Harcourt
Page : 196 pages
File Size : 11,26 MB
Release : 1995
Category : Business & Economics
ISBN : 9780395742839
American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.
Author : Jay Conrad Levinson
Publisher : John Wiley & Sons
Page : 299 pages
File Size : 39,22 MB
Release : 2010-01-08
Category : Business & Economics
ISBN : 047056458X
These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You! Learn to: Slash marketing costs and boost profits by making your business as green and ethical as possible Easily turn your customers, suppliers, and even competitors into your unofficial sales force Understand how to turn business acquaintances into powerful joint-venture partners Cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain—even get paid to do your marketing Harness the Magic Triangle and the Abundance Principle to skyrocket to success Find all this and much more within the covers of Guerrilla Marketing Goes Green—your road map to thrive and prosper as a green, ethical business in tough times and good times. "A playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required reading—not just for so-called green marketers, but for any marketer who wants to succeed in today's economy, and tomorrow's." — Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy "Very wise words from very wise men. Shel and Jay are seasoned marketing pros who not only talk the talk, but walk the walk . . . Follow the advice of Guerrilla Marketing Goes Green. Your current customers, your new customers, and your bank account will be richer for it." —Bob Burg, author, Endless Referrals, and coauthor, The Go-Giver
Author : Michael Levine
Publisher : McGraw Hill Professional
Page : 312 pages
File Size : 27,49 MB
Release : 2003-02-11
Category : Business & Economics
ISBN : 9780071382328
Fast-moving, entertaining, and valuable to everyone, this book helps you create your own P.R. campaign at a lower cost and with more dramatic results than you ever thought possible. Michael Levine's legendary street-fighting P.R. tactics are taken to the wide-open domain of the Internet.
Author : Jay Conrad Levinson
Publisher : Morgan James Publishing
Page : 253 pages
File Size : 17,81 MB
Release : 2010-01-01
Category : Language Arts & Disciplines
ISBN : 1600377599
Build your career as a successful author with this proven, no-nonsense guide to marketing your own books. In today’s competitive publishing marketplace, the battle begins before a new book even hits the shelves. An author needs to deploy every weapon in their marketing arsenal to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details a hundred “Classified secrets” that will help authors sell their work before and after it’s published. Having sold over twenty-one million of his own Guerilla Marketing books, Jay Conrad Levinson has mastered the art of connecting with readers and booksellers. Now he shares his practical low-cost and no-cost marketing techniques to help authors design their own powerful strategy for strengthening their proposals, promoting their books, and maximizing their sales.
Author : Mao Tse-tung
Publisher : Courier Corporation
Page : 130 pages
File Size : 38,91 MB
Release : 2012-03-06
Category : History
ISBN : 0486119572
The first documented, systematic study of a truly revolutionary subject, this 1937 text remains the definitive guide to guerrilla warfare. It concisely explains unorthodox strategies that transform disadvantages into benefits.
Author : Jay Conrad Levinson
Publisher : Houghton Mifflin Harcourt
Page : 276 pages
File Size : 50,55 MB
Release : 1999
Category : Business & Economics
ISBN : 9780395908754
"No one knows how to use the weapons of the trade better than industry expert Jay Levinson," said Entrepreneur magazine. And this is "the book of a lifetime" from the man whose take-no-prisoners approach has revolutionized small-business marketing strategies. Culled from years of experience, it is the reference for small-business owners, managers, and home-based business folk alike.