[PDF] Fundamentals Of Public Relations And Marketing Communications In Canada eBook

Author : William Wray Carney
Publisher : University of Alberta
Page : 537 pages
File Size : 12,41 MB
Release : 2022-09-01
Category : Business & Economics
ISBN : 1772126519

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Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies

Author : William Wray Carney
Publisher : University of Alberta
Page : 305 pages
File Size : 24,10 MB
Release : 2019-03-01
Category : Business & Economics
ISBN : 1772124117

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Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public and voluntary sectors; and anyone who wants to break a story.

Author : Joseph Harasta
Publisher :
Page : 246 pages
File Size : 34,22 MB
Release : 2015-11-23
Category :
ISBN : 9781631894046

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This text gives students a complete understanding of the essentials of public relations and teaches them how to apply and practice them successfully.

Author : Tom Kelleher
Publisher :
Page : 456 pages
File Size : 20,94 MB
Release : 2020-01-15
Category :
ISBN : 9780199029914

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The new standard for public relations in CanadaThe most current coverage of social and new media strategiesPublic Relations in the Digital Age presents a clear, engaging, and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts. Examining classical foundations and the modern landscape, this Canadian edition approaches basic PR knowledge in a waythat reflects today's participatory communication environment.

Author : Tom Watson
Publisher : Springer
Page : 150 pages
File Size : 33,51 MB
Release : 2016-12-09
Category : Business & Economics
ISBN : 1349950440

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This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework.. The series features seven books, six of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean, (Book 5) Western Europe, and this volume, (Book 7) North America. The sixth volume featured five essays on new and revised historiographic and theoretical approaches. Written by leading public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted using new archival sources and other historiographical approaches. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR’s history.

Author : Thomas Anning-Dorson
Publisher : Springer Nature
Page : 313 pages
File Size : 22,80 MB
Release : 2022-01-01
Category : Business & Economics
ISBN : 3030813371

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Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention. It is the first of its kind to highlight key conceptual issues and provide critical empirical evidence on marketing communications in and from emerging economies. Corporate executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it lays bare some important strategic and operational insights specific to emerging markets.

Author : Sandra L. Braun
Publisher : Taylor & Francis
Page : 136 pages
File Size : 39,26 MB
Release : 2024-07-01
Category : Business & Economics
ISBN : 1040146449

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A first of its kind, this annotated bibliography provides an overview of the development of public relations research in the Canadian context. A valuable resource for researchers, students or practitioners, this bibliography surveys the landscape of public relations research in Canada. It orientates readers to this unique history, identifies gaps in research, suggests topics of future research, and offers critical historiography. This reference work will be of interest to scholars, students and practitioners in the fields of strategic communications, marketing or communications, providing a greater understanding of communications research in various Canadian contexts such as government, industry, corporate and nonprofit.

Author : William Wray Carney
Publisher : University of Alberta
Page : 305 pages
File Size : 46,78 MB
Release : 2019-04-09
Category : Business & Economics
ISBN : 1772124265

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Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public and voluntary sectors; and anyone who wants to break a story.

Author : Bernard Gauthier
Publisher : Canadian Scholars’ Press
Page : 254 pages
File Size : 47,33 MB
Release : 2018-07-06
Category : Business & Economics
ISBN : 1773380761

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Informed by decades’ worth of agency experience, Bernard Gauthier prepares aspiring public relations professionals to think strategically about communication and to plan and implement effective campaigns. Strategic Communication in Canada is grounded upon a simple yet comprehensive framework called the CARE model, which teaches readers how to strategically select goals and objectives that bring about change, identify and engage key audiences, determine their strongest resources as well as those needing improvement, and scan the external environment for opportunities and threats. Brimming with examples from the Canadian context, this highly accessible text demonstrates how to develop a communication strategy, from building an action plan and amassing content, to implementing the campaign and evaluating the results. Easy to follow, this step-by-step guide to strategic planning features practical advice and study tools such as learning objectives, key terms and concepts, questions for critical reflection, and an original, detailed case study of a successful campaign. This insightful read is essential for students in public relations, marketing communication, and business strategy.