[PDF] Fundamentals Of Corporate Communications eBook

Author : Richard Dolphin
Publisher : Routledge
Page : 237 pages
File Size : 49,3 MB
Release : 2009-11-03
Category : Business & Economics
ISBN : 113640158X

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The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples. The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis * Who should be communicator and why The book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing.

Author : Cees B.M. Van Riel
Publisher : Routledge
Page : 325 pages
File Size : 18,39 MB
Release : 2007-08-07
Category : Business & Economics
ISBN : 1134335059

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This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.

Author : C. B. M. van Riel
Publisher : Financial Times/Prentice Hall
Page : 0 pages
File Size : 26,94 MB
Release : 1995
Category : Communication in management
ISBN : 9780131509962

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This work provides up-to-date, scientifically based models to analyze corporate image and corporate identity, plus techniques to improve the effectiveness of corporate communication programmes, planning and implementation. The book features a cross functional perspective, integrating theory from the public relations tradition, and marketing communications, and focuses on the interdependent relations between corporate strategy, corporate identity and corporate image. This work is intended for use on MBA and Masters-level corporate communications courses, and also for public relations, marketing communications and advertising courses.

Author : Sherry J. Roberts
Publisher : Goodheart-Wilcox Publisher
Page : 0 pages
File Size : 26,5 MB
Release : 2012
Category : Business communication
ISBN : 9781605254722

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Fundamentals of Business Communication takes an integrated approach to learning. As many skills are vital to the communication process, each is addressed together and individually. A unit on grammar reinforces the basic knowledge needed to structure words appropriately. Features, such as Cases, Business Ethics, and Business Protocol, are provided at the point of coverage to provide a clearer understanding of topics. - Skills associated with the college and career readiness concepts of reading, writing, listening, and speaking are applied in context to increase student understanding. - The Careers and Communication feature provides an overview of the 16 career clusters and the impact of communication skills on each occupational area. - Data files available on the student companion website provide additional exercises to provide practice and reinforce learning.

Author : Michael G. Solomon
Publisher : Jones & Bartlett Publishers
Page : 512 pages
File Size : 30,32 MB
Release : 2014-08-08
Category : Computers
ISBN : 1284060152

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Today's networks are required to support an increasing array of real-time communication methods. Video chat, real-time messaging, and always-connected resources put demands on networks that were previously unimagined. The Second Edition of Fundamentals of Communications and Networking helps readers better understand today's networks and the way they support the evolving requirements of different types of organizations. It discusses the critical issues of designing a network that will meet an organization's performance needs and discusses how businesses use networks to solve business problems. Using numerous examples and exercises, this text incorporates hands-on activities to prepare readers to fully understand and design modern networks and their requirements. Key Features of the Second Edition: - Introduces network basics by describing how networks work - Discusses how networks support the increasing demands of advanced communications - Illustrates how to map the right technology to an organization's needs and business goals - Outlines how businesses use networks to solve business problems, both technically and operationally.

Author : Sandra Oliver
Publisher : Kogan Page Publishers
Page : 240 pages
File Size : 41,13 MB
Release : 1997
Category : Business & Economics
ISBN : 9780749423735

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Oliver presents an academic commentary and literature review on theoretical concepts of integrated corporate communication, stressing the importance of two way communication and of developing a better understanding of the priorities of others.

Author :
Publisher :
Page : pages
File Size : 13,74 MB
Release : 1998
Category :
ISBN :

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The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. . The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples. The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate 650_table.seel AddXMLRootTags.pl amazon-info.seel amazonls_marc.seel archivearchivein archivecontntdmin archivein autoconfig balancereport balancereport.template balancetrack balancetrackfile balancetrackfile.template balancetrack.template base64 bash_logger.config bash_logger.config.template bash_logger.sh bridcrosswalk bridgetformat bridwatcher bridwatcher-idebk bridwrapgoogle bridwrapmarc bridwrapmarcxml bridwraponix bridwrapsoh bsdatainnotify BundleFiles.pl cdf2marc-006.seel cdf2marc-007.seel cdf2marc-008.seel cdf2marc-leader.seel cdf2marc.seel CDF2Onix.bash cir_marc.seel cleanFiles.bash cleanlogs cleannotifylogs cleanupReports.bash codelist7.seel contntdmarchivein contributor.seel contributor_table.seel copystep countmarcrecs countrecords createaccount createReports.bash crosswalk crosswalkonix2cdf crosswalk_v1_0.wsdl curlUpload.pl dcg_marc.seel dc_marc.seel dcterms_marc.seel 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Author : C. B. M. van Riel
Publisher : Psychology Press
Page : 306 pages
File Size : 15,99 MB
Release : 2007
Category : Business & Economics
ISBN : 9780415328258

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This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. "Essentials of Corporate Communication" features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field

Author : Klement Podnar
Publisher : Routledge
Page : 235 pages
File Size : 22,86 MB
Release : 2014-11-13
Category : Business & Economics
ISBN : 131761917X

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Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces the main concepts of the field, including discipline and function frameworks, corporate identity, corporate and employer branding, corporate social responsibility, stakeholder management, storytelling, corporate associations, identification, commitment and acceptability. In order to help reinforce key learning points, grasp the essential facts and digest and retain information, the text offers a comprehensive pedagogy, including: chapter summaries; a list of key words and concepts; case studies and questions at the end of each chapter. Principles are illustrated through a wealth of real life examples, drawn from a variety of big, small, global and local companies such as BMW Group, Hidria, Lego, Mercator, Krka, Barilla, Domino's Pizza, Gorenje, Si Mobil, BP, Harley-Davidson and Coca-Cola. This exciting new textbook is essential reading for all professional corporate marketing and communication executives, as well as undergraduate and postgraduate students of marketing and public relations, not to mention managers who need a complete and accurate view of this increasingly important subject.