[PDF] Fundamentals Of Copy Layout eBook

Author : Albert C. Book
Publisher : McGraw Hill Professional
Page : 292 pages
File Size : 25,18 MB
Release : 1997
Category : Business & Economics
ISBN : 9780844230245

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A perfect vehicle to help you write stronger headlines using the author's A-B-C formula; write about benefits, not features; prepare layouts--for everything from newsprint pages to billboards; write for the special needs of broadcast and interactive media and more. Whether you're just getting started or sharpening your skills, this is a vital tool for anyone who's in the business of creative communication.

Author : Jens Lienig
Publisher : Springer Nature
Page : 319 pages
File Size : 49,72 MB
Release : 2020-03-19
Category : Technology & Engineering
ISBN : 3030392848

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This book covers the fundamental knowledge of layout design from the ground up, addressing both physical design, as generally applied to digital circuits, and analog layout. Such knowledge provides the critical awareness and insights a layout designer must possess to convert a structural description produced during circuit design into the physical layout used for IC/PCB fabrication. The book introduces the technological know-how to transform silicon into functional devices, to understand the technology for which a layout is targeted (Chap. 2). Using this core technology knowledge as the foundation, subsequent chapters delve deeper into specific constraints and aspects of physical design, such as interfaces, design rules and libraries (Chap. 3), design flows and models (Chap. 4), design steps (Chap. 5), analog design specifics (Chap. 6), and finally reliability measures (Chap. 7). Besides serving as a textbook for engineering students, this book is a foundational reference for today’s circuit designers. For Slides and Other Information: https://www.ifte.de/books/pd/index.html

Author : Beth Tondreau
Publisher : Fair Winds Press
Page : 209 pages
File Size : 41,97 MB
Release : 2011-06
Category : Art
ISBN : 1592537073

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This book outlines and demonstrates basic layout/grid guidelines and rules.

Author : Tom Altstiel
Publisher : SAGE Publications
Page : 751 pages
File Size : 28,72 MB
Release : 2015-12-10
Category : Language Arts & Disciplines
ISBN : 1506315402

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Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.

Author : Ken Burtenshaw
Publisher : Bloomsbury Publishing
Page : 186 pages
File Size : 18,67 MB
Release : 2011-09-19
Category : Design
ISBN : 2940447187

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The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.