[PDF] Essentials Of Public Opinion eBook

Author : Mary Layton Atkinson
Publisher : Cambridge University Press
Page : 83 pages
File Size : 39,32 MB
Release : 2021-11-11
Category : Political Science
ISBN : 1108877281

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A central question in political representation is whether government responds to the people. To understand that, we need to know what the government is doing, and what the people think of it. We seek to understand a key question necessary to answer those bigger questions: How does American public opinion move over time? We posit three patterns of change over time in public opinion, depending on the type of issue. Issues on which the two parties regularly disagree provide clear partisan cues to the public. For these party-cue issues we present a slight variation on the thermostatic theory from (Soroka and Wlezien (2010); Wlezien (1995)); our “implied thermostatic model.” A smaller number of issues divide the public along lines unrelated to partisanship, and so partisan control of government provides no relevant clue. Finally, we note a small but important class of issues which capture response to cultural shifts.

Author : Maxwell McCombs
Publisher : Polity
Page : 217 pages
File Size : 30,12 MB
Release : 2011-10-10
Category : Language Arts & Disciplines
ISBN : 0745645194

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The daily news plays a major role in the continuously changing mix of thoughts, feelings and behavior that defines public opinion. The News & Public Opinion details these effects of the news media on the sequence of outcomes that collectively shape public opinion, beginning with initial attention to the various news media and their contents and extending to the effects of this exposure on the acquisition of information, formation of attitudes and opinions and to the consequences of all these elements for participation in public life. Sometimes called the hierarchy of media effects, this sequence of outcomes describes the communication process involved in the formation of public opinion. Although the media landscape is undergoing rapid change, key elements remain the same, and The News & Public Opinion emphasizes these basic principles of communication established over decades of empirical social science investigations into the impact of mass communication on public opinion. The primary audience for this book is students, both advanced undergraduates and graduate students, as well as members of the general public who want to understand the role of the news media in our civic life.

Author : Walter Lippmann
Publisher :
Page : 448 pages
File Size : 16,20 MB
Release : 1922
Category : Public opinion
ISBN :

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In what is widely considered the most influential book ever written by Walter Lippmann, the late journalist and social critic provides a fundamental treatise on the nature of human information and communication. The work is divided into eight parts, covering such varied issues as stereotypes, image making, and organized intelligence. The study begins with an analysis of "the world outside and the pictures in our heads", a leitmotif that starts with issues of censorship and privacy, speed, words, and clarity, and ends with a careful survey of the modern newspaper. Lippmann's conclusions are as meaningful in a world of television and computers as in the earlier period when newspapers were dominant. Public Opinion is of enduring significance for communications scholars, historians, sociologists, and political scientists. Copyright © Libri GmbH. All rights reserved.

Author : James F. Haggerty
Publisher : American Bar Association
Page : 356 pages
File Size : 36,39 MB
Release : 2009
Category : Business & Economics
ISBN : 9781590319857

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This book is your essential guide to understanding how public relations during lawsuits should be handled with the same seriousness and care as any other aspect of the case. Whether you're a lawyer at an outside law firm, corporate counsel, a publicist, a business executive or a senior communications professional, you need a system for managing communications during litigation, to ensure that you win this critical battle.

Author : John Zaller
Publisher : Cambridge University Press
Page : 388 pages
File Size : 31,28 MB
Release : 1992-08-28
Category : Political Science
ISBN : 9780521407861

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This 1992 book explains how people acquire political information from elites and the mass media and convert it into political preferences.

Author : Philip H. Pollock III
Publisher : CQ Press
Page : 309 pages
File Size : 42,22 MB
Release : 2019-07-18
Category : Political Science
ISBN : 1506379583

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"Pollock and Edwards explain the nuts-and-bolts of research design and data analysis in a clear and concise style. The Essential of Political Analysis is an intuitive introduction to complex material, replete with examples from the political science literature that add relevance to statistical concepts. This text offers students an excellent balance between the technical and the practical." —Francis Neely, San Francisco State University Gain the skills you need to conduct political analysis and critically assess statistical research. In this Sixth Edition of The Essentials of Political Science, bestselling authors Philip H. Pollock III and Barry C. Edwards build students’ analytic abilities and develop their statistical reasoning with new data, fresh exercises, and accessible examples. This brief, accessible guide walks students through the essentials—measuring concepts, formulating and testing hypotheses, describing variables—while using key terms, chapter-opening objectives, over 80 tables and figures, and practical exercises to get them using and applying their new skills. Using SPSS, STATA or R? Discounted package deals available with Philip H. Pollock’s companion workbooks. . Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.

Author : Rosalee A. Clawson
Publisher : CQ Press
Page : 588 pages
File Size : 25,44 MB
Release : 2016-03-17
Category : Political Science
ISBN : 1506354629

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In this revision of their lauded Public Opinion: Democratic Ideals, Democratic Practice, Rosalee A. Clawson and Zoe M. Oxley continue to link the enduring normative questions of democratic theory to the best empirical research on public opinion. Exploring the tension between ideals and their practice, each chapter focuses on exemplary studies so that students gain a richer understanding of key findings and the research process as well as see methods applied in context.

Author : Dennis L. Wilcox
Publisher : Allyn & Bacon
Page : 500 pages
File Size : 46,45 MB
Release : 2001
Category : Business & Economics
ISBN :

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Prepares students to practice public relations effectively and ethically in today's global society. This condensed version of the best-selling 'Public relations: strategies and tactics' retains the same features.