Author : Berkowitz
Publisher : Jones & Bartlett Publishers
Page : 609 pages
File Size : 49,39 MB
Release : 2016-08-15
Category : Business & Economics
ISBN : 1284094316
Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.